A few days ago, the topic of "why young people can't change their mobile phones" was pushed onto weibo's hot search list, and the topic was read more than 230 million times and the number of discussions reached 14,000. It is no surprise that this topic has aroused people's attention and discussion.
According to the data of the Institute of Information and Communications Technology, from January to May 2022, the overall shipment of mobile phones in the domestic market totaled 108 million units, down 27.1% year-on-year. Judging from the data, the overall demand for China's smartphone market has declined. In fact, it is not only "young people who can't change their mobile phones", but users are no longer sought after smartphones.
Some netizens believe that the reason why young people can't change their mobile phones is mainly caused by "poverty", if it is not limited by "money", it is not necessary to change it, but back to the smart phone industry, the root cause is still caused by the mobile phone manufacturers themselves.
In recent years, affected by the entire smart phone industry chain factors, screens, batteries, cameras, chips and other supply chain manufacturers are more and more important to mobile phone manufacturers, which means that there will be more and more supply chain manufacturers to make money from the mobile phone side, and the bargaining power of mobile phone manufacturers is not high, because the initial mobile phone manufacturers to the consumer side of the innovation banner, to some extent is jointly promoted with mobile phone component manufacturers, such as curved screens, folding screens, "100 million pixels", "Snapdragon XXX processors", etc. Mobile phone manufacturers need these fresh concepts and technologies to attract consumers.
At the same time as the upgrade of mobile phone components, it will also bring about a cost increase, which will be passed on to the consumer side, that is, the price of smart phones will rise.
A "cost-effective" mobile phone manufacturer initially only needed about 2,000 yuan to buy the flagship machine, but with the rise of the overall cost, its price once broke through to more than 4,000 yuan, and 2,000 yuan could only buy a low-end version of the mobile phone.
The price of the flagship machine of the "blue factory" and the "green factory" has also risen significantly, the price in the past was generally within 3,000 yuan, and now the price of the flagship machine has broken through to more than 5,000 yuan, even more expensive than the iPhone 13 mimi.
Of course, in terms of performance alone, the top flagships of the "Blue Factory" and "Green Factory" are no worse than the iPhone 13 mimi. But the problem is that its selling price has risen much faster than users expected. Now it costs about 3,000 yuan, and you can only buy low-end models.
In just a few years, the price of flagship machines of Android mobile phone manufacturers has risen by nearly 2,000 yuan. Such an unusually high price can only deter young people.
As a consumer product, the price of smart phones is the biggest constraint, and the reason why the iPhone 13 series is sold well is also driven by the reduction of the price to some extent. When consumers try out mobile phones from Huawei, Honor, Xiaomi, vivo, OPPO and other brands one by one, they may eventually want to buy a mobile phone with the right price.
In addition to the price factor, another factor affecting the user to reduce the frequency of replacing the new mobile phone is that the mobile phone industry innovation is weak, which is reflected from the screen end, since the launch of the "Liu Hai Screen" of the iPhone X, mobile phone manufacturers have repeatedly "made a fuss" on the screen, "drip screen", "digging screen", curved screen, folding screen, just the screen is played by mobile phone manufacturers. At first glance, the mobile phone screen innovation is not wrong, but at the same time it has brought about a price increase, the initial price of folding screen mobile phones exceeded 15,000 yuan, until recently fell back to about 10,000 yuan, but it is also far higher than the normal mobile phone price. The price of curved screen mobile phones is also higher than that of ordinary mobile phones.
Another major breakthrough point of mobile phone manufacturers is the mobile phone camera, taking pictures is one of the most used applications by users, and the behavior of users on social networks and other applications is inseparable from the camera. Mobile phone manufacturers' cameras have also begun to evolve towards the "professional" route, that is, users do not need professional shooting skills and levels, you can take a very good photo, mobile phone manufacturers continue to enhance the functionality of mobile phones in this regard, and even can take pictures of the moon, even ordinary cameras do not have this level.
However, the improvement of the camera is endless, and the innovation of mobile phone manufacturers in this piece of technology has exceeded the user's expectations for it. When mobile phone manufacturers improve the level of photography, they also increase the cost of overall hardware.
On the one hand, the appearance of smartphones is becoming more and more similar; On the other hand, the new smart phone can bring the user's sense of upgrade is also weakening, for many people, replacing the new mobile phone and the old mobile phone may be no different, of course, the demand for the new mobile phone may be stuttering, power failure, screen appearance damage, etc., performance in the specific performance, the freshness brought by the mobile phone is gone, which is the main reason why users are unwilling to replace the new mobile phone.
There is an advertising slogan is "increase the amount of no price", and the smart phone manufacturers show that "the amount is also increased", the user is naturally not happy, which also extends the cycle of the replacement machine, the old mobile phone is able to use it, and it is not necessary to resolutely not replace the new mobile phone.
Therefore, it is really not because young people are "poor", but mobile phones are "expensive", and far beyond the expectations of consumers.