On August 20, 2021, the Population and Family Planning Law was revised, and the "three-child" birth policy was officially introduced into law. As one of the favorable industries of the three-child policy, the demand for confinement centers is increasing. As the "first step" for mothers and children, many families have more and more requirements for confinement centers.
For prenatal and postnatal mothers, choosing a confinement center not only worries less, but also learns a lot of cutting-edge scientific parenting experience, but also enables the psychological and physiological state to be optimally repaired in the postpartum golden period. The environment of the confinement center is also more conducive to the rest of the mother, and to a certain extent, it can also avoid the family conflicts brought about by the birth of the baby.
Service is results-oriented
The development of the confinement center industry to the present belongs to the stage of "a hundred flowers blooming". It's good to have a hundred flowers, but when the tide comes up, everyone wants a piece of the pie. With the influx of many capital forces, people are not clear about the concept of "confinement", which will lead to confusion in choice. Recently, many service agencies have had frequent accidents, which have endangered the health and safety of mothers and children.
Ren Chengwei, founder and chairman of Weige Yuezi Center, started his business with the original intention of letting women receive scientific care and nursing during the puerperium period, and have the confidence to balance career and family. For newborns, it is hoped that through the scientific upbringing of Weige, they will have a scientific physique and a healthy mind.
In view of the two-child and three-child policies, Weige has also made a series of high-quality measures in the field of advocating eugenics and eugenics. Ren Chengwei introduced that the service of Weige Confinement Center began with the "pregnancy preparation period". In order to protect more mothers and babies and families, Wei Ge will not only conduct psychology-related training for its nursing team, but also extend the service of puerperium to 18 months. Since becoming pregnant, Wei Ge has begun to lead new parents to complete the transformation of roles and welcome a new life experience.
Founded 16 years ago, Weige has always occupied a leading position in the Yuezi Center industry. Wei Ge is "experiential consumption" and all service tenets are "results-oriented". Ren Chengwei said that the core competitiveness of Weige is that after all customers experience, they can achieve satisfactory or even surprising rehabilitation effects, "body, mind, and spirit can achieve rehabilitation goals", Ren Chengwei said, Weige is holding the psychology of reverence for life, with the heart of the doctor's parents to do this business.
With the spirit of ingenuity focusing on professional nursing, Weige, which has been sharpening a sword for 16 years, has established a complete set of systems to ensure the quality of life of vulnerable groups, laying a solid foundation for postpartum women to return to life and the workplace with an independent and healthy attitude. "In addition, providing emotional and psychological support to dispel the various sources of doubt and anxiety that may cause distress to women during the puerperium is a subjective cause that can greatly alleviate postpartum depression." Teaching the parenting skills that must be mastered as a novice parent is also the responsibility of the confinement center. Ren stressed the equal importance of psychological and skill support.
"The yuezi center industry is a professional-intensive, experience-intensive, talent-intensive, management-intensive, labor-intensive industry, without long-term precipitation and clinical experience, case accumulation, process polishing, standard design, it is absolutely impossible to represent the professional level that this industry should have." Ren Chengwei said.
Innovation never stops
Under the influence of the epidemic, centralized nursing has made many people feel that it is risky to go to the confinement center to confinement. However, for people who sit in confinement in Weige, the nursing mode of mother and baby rooming can reassure more people.
Ren Chengwei firmly believes that in the face of life safety and health, the confinement center needs to provide professional protection from the medical team, not the experience guarantee of the confinement sister-in-law. As a result, Weige pioneered 24-hour one-on-one service for professional nurses, and 24-hour mother-baby rooming together has created a professional precedent in the confinement nursing industry, and achieved 16 years of high-quality service achievements with hidden danger-free professional nursing technology.
Weige's innovation has subverted the traditional "centralized care" model in China, Taiwan, including Japan, South Korea and Southeast Asia, solved the major hidden dangers of "cross-infection" from the root cause, greatly reduced industry risks, and ensured the safety of mothers and babies to a greater extent.
Anticipating potential problems, Weige has also done it in a timely and fast manner. At the beginning of the epidemic, Weige was the first private enterprise in the country to spontaneously conduct nucleic acid testing for all employees, and a high degree of corporate self-discipline was only for better protection of maternal and infant safety.
Under the epidemic, the online promotion of various brands has increased, and many people have seen the potential of the confinement center industry, immediately poured into funds, and used marketing means and traffic dividends to carry out network publicity, which is actually a misleading market behavior. "Although the confinement industry belongs to service agencies, it cannot be equated with service agencies. Weige adheres to the original intention of entrepreneurship and is unwilling to release false smoke bombs, which will face some market doubts. Ren Chengwei said.
The service of the confinement center industry itself involves fragile maternal and infant groups, involving life and health, in fact, it is a service industry with high requirements for comprehensive strength, brainpower and professionalism, and any slight link that goes wrong will produce a domino effect.
The six major systems of Weige nursing, nursing, food, housing, education and production and health are organically combined to achieve the benign operation of the enterprise. "I hope that when you choose the confinement center, you can also learn to 'delve deeply' into its brand." Ren Chengwei said.
On the road of innovation, Weige has never stopped. Wei Ge pioneered the "Maternity and Childbearing Practice Base", which introduces positive psychology into the scientific confinement; At the same time, Weige pioneered the new model of "medical confinement", strategic cooperation with United Family Hospital, the combination of medical and nursing care, and the combination of strong and strong to build a high wall for maternal and child health.
Wei Ge also attaches great importance to Dad's sense of participation in the puerperium period, proposing that "the Confinement Center is a school where new parents can obtain a job qualification certificate", emphasizing the importance of Dad when confinement. The first scientific research and practice base of confinement meals is to realize the integration of research and development and production, and replace the traditional postpartum supplement with the first row and then supplement. Pioneered the customized confinement program to customize the cultivation plan one-on-one according to the differences in physical fitness.
As a leading brand in the confinement center industry, Weige is not so much worried about its peers following suit, but rather worried about its peers not following suit. First of all, Weige is the "national standard working group leader unit" of maternal and child health care in the People's Republic of China, and many things will certainly be imitated, but some need time to precipitate and mothers to experience and test, which peers cannot emulate.
As a pioneer, Weige has changed the development process of the industry in the direction of specialization and innovation. After the precipitation of time and the verification of history, the nurse team has become the standard of the current professional confinement center. As the "first person to eat crabs", how to make the confinement industry go higher, newer and farther is a problem that Ren Chengwei needs to constantly think about, and it is also the goal of Weige to continue the innovation of the industry.
Do a hundred years of Wei Ge
In the yuezi center industry for 16 years, Ren Chengwei has always felt that the burden on his shoulders is very heavy. Caring for and accompanying women and newborns during the most vulnerable period of puerperal period, Weige shoulders countless lives and health.
For Ren Chengwei, the current Wei pavilion is not only a career, but also a responsibility. "An enterprise has gone through 16 years and experienced ups and downs, and it should spare no effort to do the work of the 'most vulnerable period' in the mother and baby group." Ren Chengwei believes that a society's attitude towards women and children is one of the indicators of the degree of civilization of this society.
She said that what Weige has done is a cause that benefits the country and the people in the contemporary era. "This career involves women, newborns, families, and newborns are the future of the motherland, and I feel the weight of the burden on my shoulders." The 16-year-old Wei Ge was like an adolescent child to her, he was full of vitality and also had some of the problems of adolescence.
Weige has always adhered to high standards, high requirements and professionalism in the process of growth. In the early days of its establishment, Weige learned from Taiwan's experience and explored. During the period of growth, Weige continued to innovate and withstood market verification over and over again.
Now, Weige has been able to participate in the formulation of industry standards and strive to become an industry benchmark and role model. In 2021, Ren Chengwei published the book "Let the world have no difficult confinement", which tells women the "secret" of happy confinement and enlightens every happy mother. "I hope that through this book, I will let everyone know what the benign market of the confinement center industry should be like, and give positive guidance rather than being wrongly induced."
Women are the sun of the family, and good women are three generations of wang. A woman's physical, mental, mental, and spiritual health, positivity, and happiness are the guarantee of family harmony, the foundation of social stability, and the reflection of the overall spiritual outlook and civilization of society.
Ren Chengwei said that he hopes that women in the world can grasp several important turning points in their lives, not only to complete the mission of feeding the motherland in the future, but also to devote themselves to social construction with a healthy body and positive confidence, and become a Chinese woman in the new era of "a pair of hands stroking the cradle and singing tomorrow".
"For 16 years, I have done a good job in confinement, relying on ingenuity, love and responsibility. The market at this stage lacks binding force, the level of the industry is uneven, I hope that the confinement industry continues to standardize, the level continues to improve, and truly let the world have no difficult to sit in the confinement. Ren Chengwei was very confident about this.
Wen | Zhang Qiang Sun Huili
Editor| Dong Yuping