Today in the Little Red Book brushed an article about snail powder, someone at the bottom commented: Plum Ziqi's snail powder is really delicious!
Looking at this familiar and unfamiliar name, I suddenly remembered. Li Ziqi, a top Internet celebrity with more than 100 million fans around the world, has not updated his works for almost a year.
人物介绍
Li Ziqi is a well-known food video blogger on Weibo, a self-media person signed by Weibo, and is known as "Oriental Gourmet Life".
The theme of Li Ziqi's video is derived from the real and simple traditional rural life, and the main line is based on the food culture that the Chinese nation is proud of. Li Ziqi conveyed a positive and optimistic attitude and love of life in the video, the video picture is fresh and vulgar, showing distinct personal characteristics, which has attracted countless fans for her, as of January 2018, the number of fans on the whole network has exceeded 20 million, and the cumulative playback is nearly 3 billion.
Li Ziqi was not proud of this, but continued to work hard to create, spreading traditional Chinese culture to the outside world through its strong influence and enhancing the international influence of Chinese culture. For this reason, she has been affirmed by CCTV News, People's Daily and other media.
人物经历
Li Ziqi, whose original name was Li Jiajia, was born in a remote rural area in Mianyang, Sichuan. Li Ziqi's parents divorced at a very early age, Li Ziqi lived with her father and stepmother, and then her father died, she has always been raised by her stepmother, her stepmother was not good to her, her father secretly scolded Li Ziqi when she was alive, and after her father died, she was more unscrupulous, she tried to press her into a water tank and drown her, and the elderly grandparents were distressed by their granddaughter, and finally decided to take Li Ziqi home to live.
Li Ziqi's grandfather was a great village cook, and the village would invite him to cook at red and white happy events, in addition, his grandfather would also weave bamboo baskets, make furniture and other handicrafts.
In Li Ziqi's life, her grandparents were her only dependence, but when she was in the sixth grade of primary school, misfortune came, and her grandfather died of illness, leaving li Ziqi and her grandmother to rely on each other in loneliness. In order to provide for Li Ziqi to go to school, Grandma took on some sewing and repairing clothes in ten miles and eight townships.
In 2004, due to the poor family and no fixed source of income at home, Li Ziqi, who was only 14 years old, had to drop out of school and leave home, went to Shenzhen alone to work hard, and began an eight-year wandering life. She has no education and is young, it is difficult to find a job, and when she first arrived in the big city, she had no money and no place to go, so she could only sleep on a park bench and ate steamed buns for two consecutive months.
Later, she worked as a restaurant waiter and a bar DJ, and after a long period of suffering, Li Ziqi finally created a world. After 6 years of DJ career, in 2012, Li Ziqi received the news that her grandmother was critically ill, hung up the phone, she simply packed her bags, left everything she already had, and returned to the poor mountains.
In 2016, the rise of short videos, Li Ziqi released a video of "Lanzhou Ramen", which exploded on the Internet. This blockbuster video allowed the capital company to discover her, after having her own team, Li Ziqi's career was booming, and before long, her overseas fans exceeded 14 million, and she also became the first ten million bloggers in China, breaking the Guinness World Record, and the topic about her has exceeded 100 million.
李子柒事件
Since the release of the video of "Chai Rice Oil and Salt" on July 14, 2021, Li Ziqi, which has become a symbol of Chinese pastoral culture, has not updated new works, and netizens have speculated whether Li Ziqi is sick.
On August 26, his assistant posted that Li Ziqi needed to deal with real-world issues.
August 29. Li Ziqi sent an emoji, with the text "disgusted in the middle of the night, can't hold back so quickly", and replied in the comments of netizens that "capital is really a good means", but the reply was quickly deleted.
On August 30, Li Ziqi sent a letter to the police, but did not explain and respond to the reasons for the alarm.
Later, a blogger said on the social platform that Li Ziqi had a conflict with Hangzhou Weinian Company.
Li Ziqi cooperated with Hangzhou Weinian Company to establish Sichuan Ziqi, Hangzhou Weinian accounted for 51% of the shares, and Li Ziqi accounted for 49% of the shares. Sichuan Ziqi company is responsible for releasing short videos, Li Ziqi account does not receive advertising, only responsible for content output, so Sichuan Ziqi is a shell company that only spends money and does not make money, after inquiry, the number of employees insured by Sichuan Ziqi Company is 0. The parent company of manufacturers such as plum snail powder and lotus powder is Hangzhou Weinian, and there is no equity relationship with Li Ziqi, which means that the opportunities to make money online and offline have nothing to do with Li Ziqi.
Li Ziqi did not participate in the IP commercial operation entity, which is a typical capital fool who does not understand the top-level design. Later, she realized that she had suffered a loss and tore her face with the capitalists. After Li Ziqi stopped changing, the two sides launched a long tug-of-war, the company hopes that Li Ziqi will communicate again on the equity matter, it can be seen that Hangzhou Weinian Company is not willing to accept this relationship.
From a rational point of view, Hangzhou Weinian and Li Ziqi together is the best result, if Li Ziqi is willing to retreat in the negotiations between the two sides, everyone can continue to cooperate as before, and Li Ziqi will also get more money. But Li Ziqi is more concerned about the freedom of the heart, she is an otherworldly Internet celebrity, she is not willing to live for money, so she chooses to fight with capital to the end.
After Li Ziqi stopped changing, there were many plagiarists, imitating her style to release videos, and some people speculated that li Ziqi's return would be much less popular than before.
I think it will not, Li Ziqi won the support of fans with his own skills, and was officially recognized by his own efforts, classics are always classics, can be imitated, but cannot be surpassed.
I hope to see Li Ziqi's new works soon, and I also hope that she will not be affected by the storm and continue to maintain her original intention.