Recently, Yayi has heard a lot of feedback from sellers that there is a problem of "brand abuse" when filing a brand, resulting in the inability to successfully file, and some sellers have even suffered unwarranted removal of brands that have been filed. So why is there "brand abuse" and how should it be solved?
Currently, there are two different scenarios of brand abuse.
The first is the brand problem, where the brand that has been filed is told that the brand abuse has led to the cancellation of the brand, which may have the following reasons:
1. The brand has been filed, or the authorized whitelist is more than 5.
2, the brand has initiated too many infringement complaints, and most of them are complaint failures.
3. The trademark is bought, and the violation of the store where the trademark itself is located is affected.
The second is the account problem, when the new brand is ready to file, the account may have participated in abuse (such as infringement, brushing, second instance, etc.), and has not been resolved in time, and refuses to file.
In the new filing process, the abuse behavior is prompted, and the cause needs to be checked first, and the troubleshooting steps are as follows:
The first step is to check the performance notice of the store for the record, check whether there are infringements, fraud and other violations that have not been handled, and must be dealt with in time to successfully file the record.
(1) You can go to the "Account Status" page through Seller Central, "Performance" > to view the "Account Status Rating".
(2) Through Seller Central, click the "Performance" > enter the "Performance Notice" page to view it.
The second step is to check whether other sites registered by the same entity have violations, requiring all sites to sell normally.
If both of the above situations confirm that there is no problem, you can try to deal with the appeal.
First, sellers who prompt "brand abuse" will generally receive the following notice and click the link to appeal.
2. Submit trademark information in the appeal form.
Fill in the Tips:
The holder of the ICP Filing trademark and the Registrant of the Amazon Store are the same, select: Yes, I am the trademark owner, and provide the trademark simultaneously
E-Cert (R) or Registration Receipt (TM)
The holder of the registered trademark and the Registrant of the Amazon Store do not match, select: I am not the trademark owner, but I have obtained the trademark
The owner's authorization, which can provide a brand authorization letter on behalf of the brand, is provided simultaneously (Note: The licensee and the Amazon store note
Book information is consistent)
3. Submit product information, including scanned copies of production licenses and copies of invoices.
Fill in Tips: Select I signed a contract with a third-party manufacturer that produces most of the goods under the brand, and provide product purchase contracts and invoices at the same time (Note: Do not choose I have my own production setup, this selection needs to provide a production license, the license is not a license to produce authorization, it is necessary to go to the relevant department to handle)
1. The content of the procurement contract shall reflect the current registered trademark name
2. The invoice amount can be around 1000-2000 yuan
4. Provide the official website information of the appeal brand.
Fill in the Tips: brand official website, if there is a truthful fill, did not fill in the "not applicable" new brand, unused, select no, fill in: not applicable"
The above is about the "brand abuse" appeal process, after filling out amazon will be reviewed, generally about 2 weeks will produce results, there have been sellers have tried and successful appeal success.
Finally, brand filing is a crucial step for Amazon, and it is recommended that sellers must find a compliance agency to apply for a trademark to prevent the filing failure and affect sales due to "trademark issues".