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-Latest Financing-
Fangli FUNNY ELVES completed tens of millions of yuan A round of financing
Recently, Fangli FUNNY ELVES completed tens of millions of yuan A round of financing, led by Winona's parent company Bethanie Group and followed by Qingrui. This round of financing will be used for product upgrades, offline channel construction and team expansion.
Fangli FUNNY ELVES focuses on the development of low-burden long-lasting makeup products, the brand has launched two product lines of fixed makeup powder and foundation liquid, anti-oxidation and anti-makeup removal as its biggest feature. At present, Fangli FUNNY ELVES's online sales channels are concentrated in Tmall flagship stores, Douyin, and other distribution channels.
Editor's Comments:
At present, the financing of the beauty industry tends to be calm, but the base makeup track is still growing at a high speed. Fangli FUNNY ELVES seizes market opportunities at the right time, continuously innovates products, and will move towards the goal of a leading brand of domestic base makeup in the future with the support of "grain and grass".
LVMH's venture capital unit invests in Lusix, an Israeli-grown diamond producer
Image source: brand official
Recently, Israeli man-made diamond company Lusix announced a $90 million financing from LVMH Luxury Ventures, Ragnar Crossover Fund and More Investments, a venture capital fund owned by French luxury giant LVMH. This round of financing will be used to promote the long-term growth of the brand and expand production capacity.
Founded by inventor and entrepreneur Benny Landa, LUSIX was the first company in the world to commercially grow high-quality gem-quality diamonds using only the sun's energy.
Editor's Comments:
With the change of consumer behavior and habits and the changes in the jewelry market during the epidemic, many of the industry's leading jewelry brands have successively developed artificially cultivated diamond-related products. Therefore, Lusix has a good market environment, and will further occupy more market share with the help of funds in the future.
-IPO News-
21 Golden Vita parent company sprint IPO
Image source: brand official
Recently, Hangzhou Minsheng Health Pharmaceutical Co., Ltd., the parent company of 21 Jinweita, promoted its IPO, and the brand recently updated its prospectus.
Minsheng Health Pharmaceutical has been established for 92 years, and 21 Golden Vita was launched in 1984. Near the listing, the established enterprises are coveted by a large number of capitals.
Editor's Comments:
Capital invests in people's livelihood and health, on the one hand, because it understands its corporate value better, and on the other hand, it can further promote relevant cooperation. In addition, the IPO of Minsheng Health at this time is a good time, after all, it has caught up with the tide of listing in the medical and health industry.
-Acquisition News-
Geely intends to acquire a 79% stake in Meizu
Image source: brand official
Recently, Hubei Xingji Times Technology Co., Ltd. intends to acquire 79.09% of the equity of Zhuhai Meizu Technology Co., Ltd. to obtain separate control.
Star Era was established in September last year, and its shareholders include Geely Group, Ningbo Boma Enterprise Management Partnership, Haining Wanxin Technology Partnership and Wuhan Jingkai Xingji Investment Fund Partnership. In addition, there are three natural person shareholders, namely Shen Ziyu, Li Shufu and Su Jing, of which Li Shufu holds 57.8452% of the shares, which is suspected of being the actual holder of the company.
Editor's Comments:
This strategic investment provides an opportunity for both parties to create a better future. It is worth mentioning that in addition to smart phones, Meizu has also laid out smart wearables, smart home appliances, mobile phone accessories and other businesses, which will definitely bring more value to Geely in the future.
Noble bird or will change hands
Image source: brand official
A few days ago, Guijin Bird released the progress announcement of the second judicial auction of some of the shares held by the controlling shareholder. According to the announcement, the shares to be judicially auctioned are 30 million shares of the company's unrestricted circulating shares held by the company's controlling shareholder, Guijin Bird Group (Hong Kong) Limited (Guijin Bird Group), accounting for 1.91% of the company's total share capital and 7.29% of the company's shares held by the controlling shareholder.
In 2014, Guijin Bird was listed on the Shanghai Stock Exchange, but due to the fierce competitive environment and its own poor management, from 2018, Guijin Bird was no longer profitable.
Editor's Comments:
If all the shares currently auctioned by the judicial auction of the Noble Bird Group are successful, then the position of the controlling shareholder of the Noble Bird Group will change hands.
-Enterprise News-
Fellow chickens march into new tea drinks
Image source: brand official
Recently, LaoXiang Chicken launched a new product of fresh tea drinks, officially joined the new tea drinking track.
This time, a total of 3 new tea drinks were launched, namely Chicken Coop Lemon Tea, Bale Green Tea, and Fresh Raw Coconut Milk, priced at 5 yuan, 6 yuan and 7 yuan. As an accessory to the dish, it has the characteristics of small quantity and fast food.
Editor's Comments:
This is not the first time that the hometown chicken has tried to take the tea route. Previously, the "fast food + afternoon tea + bar" model has been explored. Under the "meal + drink" model is gradually becoming a new trend in the catering industry, the exploration of the hometown chicken may bring new growth to it.
Forever21 returns to the Chinese market for the third time The first store opened this month
Image source: brand official
A few days ago, Forever21 said that China's first offline store will open in Jingjiang Impression City in June, and the opening plans of stores in other cities are yet to be announced.
In recent years, Forever21 has been fully upgraded and will also reach strategic cooperation with Paramount Pictures, as well as well-known brands such as Rights & BrandsAsia and YYCLimited to launch a number of co-branded apparel.
Editor's Comments:
This is Forever21's third entry into the Chinese market. It can be inferred that Forever21's return to the Chinese market this time, from testing to preparation to landing, can be described as spending enough time to prepare.
-Brand new-
Hengshun vinegar industry cross-border launch of sparkling water new products
Image source: brand official
Recently, Hengshun Vinegar Industry cross-border launched a new product of sour and sweet hugging light vinegar and fruit flavor sparkling water. Similar to the mainstream products in the market, its sweet sources are mainly erythritol, sucralose and fruit juice, etc., focusing on low calorie, low sugar, 0 preservatives, real juice concept, there are currently pineapple, passion fruit and lychee three flavors.
Hengshun Vinegar Is an A-share listed company and the leading brand in China's vinegar industry. Sweet and sour hugs belong to Hengshun and are an "emotional" drink.
Editor's Comments:
Under the market situation of sluggish performance of condiments, it is not surprising that Hengshun Vinegar Industry has turned its attention to sparkling water on the outlet, but the competition in the sparkling water category is no less fierce than that of the condiment industry.
-Fashion Trends-
Fashion Nova launches its first makeup collection
Image source: brand official
Recently, The American Fast Fashion Fashion Nova launched its first makeup series, Nova Beauty.
The brand includes dozens of shades of lipsticks, lip liner and lip gloss and 11 colours of eyeliner, priced between $10 and $12, with a focus on affordability and inclusiveness, with highlighter and body care products coming the following month.
Editor's Comments:
From offline physical stores to online e-commerce models, Fashion Nova has better grasped the wind of the times, and the launch of the makeup series has further promoted the popular brand to gain a foothold in the fashion industry.
Fragrance life brand Byredo enters the meta-universe
Image source: brand official
Recently, virtual fashion studio RTFKT Studios announced a partnership with Byredo to create a "future perfume" exclusive to Web3, named AlphaMeta.
The new product will include a limited edition of 26 "elements", each representing a different human emotion, including sensitivity, harmony, innocence and kindness, and will be presented in the form of a wearable aura. At present, the project is still in the early stages, and the release time has not yet been announced.
Editor's Comments:
Previously, Puig Group acquired byd byredo, a Swedish fragrance lifestyle brand. Now, Byredo has announced that its foray into the metacosm will once again give new value to the brand.
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