Some netizens said that the explosion of oriental selection was due to Luo Yonghao's exit, which seemed reasonable, but it was not limited to this!
As the head anchor of Douyin, Luo Yonghao confessed late at night on June 12, leaving the major social platforms and returning to the idealistic teenager who was full of infinite enthusiasm for entrepreneurship.
For the platform, at this time, it is urgent to find a "substitute" who is both influential and can compete with Luo Yonghao in terms of cultural level.
And Yu Minhong has become this "lucky one"!
Suddenly, it swept the whole network
Overnight, a small video about Dong Yuhui's live broadcast with goods instantly swept the network platform.
This resembling terracotta warrior, short and pithy, fluent in Switching between Chinese and English and exporting chapters and goods, is completely different from those Internet celebrities who only stare at the teleprompter and read advertising words according to the script, making a fuss and coaxing various acts.
Beautiful like a mountain spring, like a bright moon, like the wind through the canyon, like a midsummer night's dream, this sells steak;
It is the mother's hand, the father's sad face, the old man's heart that looks forward to the wanderer's return home, which describes the iron pot;
It is the taste of the wind, it is the taste of salt, the magic of nature and the time to marinate, this Amway is ham;
……
There was no sensational noise in the live broadcast room, no strong enthusiasm for selling goods, and quietly could only hear his eloquent philosophy of life and his endless nostalgia for the three-foot podium.
The most valuable thing in his live broadcast room is not the goods to be sold, but the free but endlessly beneficial knowledge.
While introducing the steak to netizens, he looked into the distance
I remember that in September of the previous year, the playground for the new semester was in Shuozhou, north of Yanmen Pass in Shanxi, where more than 9,000 students were listening to my lecture, and I was extremely excited to say this passage - when you memorize the words, alaska cod is jumping out of the water! While you're doing the math, seagulls in the South Pacific are skimming the coast! When you study late, the earth's polar circle is colorful!
But teenager, the dream wants you to realize it yourself, and the world wants you to see it for yourself!
The future can be expected, do your best, when you make a down-to-earth effort for the future, those people you feel can't see and the scenery you can't meet will eventually appear in your life!
At the end of the live broadcast, he blurted out that it was not "next broadcast", but "down class"!
When the live broadcast time has arrived, he has not finished answering the questions of netizens, he will involuntarily shout "I want to finish this word!" ”
……
This is a person who is full of infinite enthusiasm for the teaching profession, and most of his time is not introducing products, but teaching social people through each product.
Some netizens said that "I, a person who has never watched live broadcasts, actually fell in love with this way", and some netizens said that "the first time to tip live broadcasts, knowledge should be respected!" ”
Of course, some people believe that the above passionate words are not Dong Yuhui's original, but the unchanging inspirational passages of New Oriental.
I would like to ask, a person who writes the soul of New Oriental in his bones and conscientiously implements it, even if it is not original, who can deny that he is not a well-read and cultural person with a deep background?
From teaching to selling vegetables
Dong Yuhui is the epitome of the whole New Oriental, from surging passion, talking, infinite enthusiasm, brilliant and prosperous to helpless loneliness, not knowing where to go to regroup, accept reality, and get back on the road.
Sometimes all the language descriptions are so pale and weak, just look at the following photo, I believe all netizens can feel the helplessness and desolation behind his smile.
Just ten days ago, on the evening, Dong Yuhui's live broadcast room lasted from 1 p.m. to 7 a.m., and there were only 1,400 people. At that time, he was passionate, gushing and dancing, trying to shock and infect every friend in front of the screen with his enthusiasm and knowledge, but no one paid attention to him.
At this time, the netizens crouching in the live broadcast room, no one spoke, no one bought goods, and everyone was concerned about the free air fryer.
This powerful nowhere-to-go frustration is depressing and even breathless!
As we all know, in November 2021, due to forced reasons of force majeure, New Oriental had to withdraw 1500 teaching points.
After donating nearly 80,000 sets of desks and chairs for rural children, Yu Minhong directly announced that New Oriental will set up a large-scale agricultural platform to help sell agricultural products through live streaming.
This transformation is said to have once encountered strong opposition within New Oriental, and the outside world is not optimistic. For more than half a year, the live broadcast room selected by The East was almost empty. Just like luo Yonghao's initial announcement that he would live stream with goods, no one believed that this cross-border could succeed.
But the temptation is indeed huge enough: once a sister, a brother, a person's one-day performance is enough to match the annual income of any department store. They once had the ability to redefine all the rules in the upstream and downstream of the supply chain, from the production end to the brand side, they are the undoubted party A, they are a business empire.
The rise and expansion of companies in the age of traffic has completely upended the perception of business common sense that we have formed in the industrial age. Slow commerce was replaced by fast companies, and the spirit of craftsmanship was overwhelmed by the concept of marketing. This was once considered a subversion of business value: as long as the password of traffic is mastered, the boundaries of the enterprise can become far-reaching.
This is probably also the underlying reason why New Oriental can be rapidly transformed - this time, Yu Minhong's entrepreneurship no longer needs to be distributed online, and there is no need to worry about desks and classrooms; He should have clearly realized that of all the assets he accumulated for New Oriental in the past, the most valuable thing is precisely the attention represented by new Oriental symbols. Besides, someone has already made the way!
Where is the future of New Oriental? Where will employees go from here? No one knows!
At this time, Dong Yuhui, who was anxious and helpless, returned home and asked his grandmother, "Grandma, I will change from a teacher to a vegetable seller, what should I do?" ”
Grandma's love is rustic and warm – as long as you're happy!
Today, ten days later, New Oriental's live broadcast room poured in 100,000 people overnight, even at the moment when the broadcast was about to end at 12 o'clock in the morning, there were more than 50,000 netizens who refused to leave because of the talents of the teachers.
The grass is bearing its seeds, the wind is shaking its leaves, and it is beautiful for us to stand without speaking.
The goods to be sold were taken by a word, and the rest of the time was passed on to teach.
Such a live broadcast room is like a clear stream, washing away all kinds of "script killing" that has been strongly praised by capital!
Knowledge never goes out of style
New Oriental's flipping and Dong Yuhui's explosion made netizens realize the importance of knowledge.
There will be an unnatural feeling of emotion, what is the purpose of reading? In order to be in any low valley, there is a starlight that supports you to climb up and go forward, and this starlight is the knowledge of these thousands of years.
Playing iron also needs to be hard, and sooner or later it will be ruthlessly replaced by capital power, but as long as it is gold, no matter which industry he is committed to, it will bloom his own light.
Look at the big coffee who was praised by capital before, Wei Ya's tax evasion and tax evasion were banned, a certain brother disappeared inexplicably, and Comrade Simba became honest from madness.
After seeing the beauty of the summit, now you have to get used to the tragic situation of falling to the bottom, which makes people feel inexplicably sighing.
On the other hand, New Oriental, although it suffered pains, still sat and watched the storm rise, once again becoming the darling of the industry.
Yesterday alone, New Oriental Online's stock price sat on the roller coaster, soaring 100% at its highest, closing back to HK$8.72, up 40%, up a full 2 times over the past month, and New Oriental Group also bucked the trend by 13.13%.
epilogue
The revival of New Oriental, seemingly accidental, is actually the power of knowledge, which is the inevitable result of the fierce collision between the hearts of a group of people who love education and the tastes of netizens!