In the past few days, the hot search has been dominated several times by "Chen Hexian Hezhuang", which is simply: another star restaurant "Cool", star shareholders quit, eager to clear the relationship.
In fact, celebrities have been opening restaurants as side hustles, or used as pensions for a long time. As early as the 1940s, many stars in the American literary and sports circles had begun to enter the catering industry.
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The first true star restaurant in China is generally considered to be the "Shudi Spicy Fish" founded by Ren Quan in 1998. At that time, Ren Quan graduated from the Department of Opera Performance, and became popular with the role of "Gongsun Ce" of Yushu Linfeng in "Young Bao Qingtian", but he found another way to devote himself to the catering industry, and as a result, he made the side business into the main business.
In 2016, Ren Quan officially announced the end of the film, focusing on commercial investment, and completed the gorgeous transformation from an idol actor to a business tycoon. Ren Quan also attended the Boao Forum for Asia and spoke at the conference as a "young leader".
Ren Quan is a strange man
After Ren Quan, many stars have tried the waters of the catering industry, but no one has been as successful as him. Most of the star restaurants are fiercely hot and cool.
According to incomplete statistics according to public information, since 1998, there have been about 30 star restaurants registered, but most of them have not been able to "end well". Quietly closing the door is low-key, more because of all kinds of negative noise on the news and even in court.
1, Feng Xiaogang, not to see the tea restaurant: opened in 1999, has been losing money since then, and was revoked its business license in 2003.
2, Zhang Xinzhe, Three Thousand Courtyard: Opened in Shanghai in 2001, once the limelight, many philosopher fans will patronize, occasionally meet Ah Zhe himself, and then quietly close the door.
The design of the Three Thousand Courtyards is quite atmospheric
3, Shuangzi, small eggshell fried chicken shop: opened in Hengdian in 2002, and then Shuangzi was negatively entangled, and the small eggshell was also revealed to have been operating without a license, and has now closed its doors.
4, Jay Chou, Mr.J Yifa Restaurant: Opened in Taipei in 2006, look at the name to know the main French cuisine, has now closed.
5, Zeng Zhiwei, cooking master hot pot master: opened in Shanghai in 2006, has long been forgotten, can not find stores.
6, Han Geng, plum blossom dumpling restaurant: opened in Beijing Fengsheng Hutong in 2007, has been transferred, changed name and surname called "multi-flavor dumpling restaurant".
Plum Blossom Dumpling Restaurant is probably the most down-to-earth star restaurant
7. A Xin, Stay Real Café: Opened in Shanghai in 2007. Ah Xin is one of the first Taiwanese stars to open a store in the mainland, and it is said that Taiwanese really like to eat and drink in Shanghai, such as Ah Zhe and Peng Yuyan. It is now closed.
8, Bao Bell, Spicy Zhuang Chongqing hot pot: opened in Beijing in 2007, and later because of food safety, shoddy and other issues have been thundered many times.
9. Wu Yanzu, Monster Sushi Japanese material: Opened in Hong Kong in 2008, and is now closed.
10, Guo Degang, Guo Jiacai: I didn't expect ah, Master Guo also has a cook's heart, but unfortunately did not become another "Li family dish". Opened in Beijing in 2009, it is now closed.
11, Hu Ge, Fount Shanghai New Day Material: 10 years of opening, once the hottest star restaurant in Shanghai, do not book at all do not want to enter the door, per capita is also quite hot, but it is said that the taste is good, I don't know if it is a fan filter. Eight years later, restaurant employees said that Hu Ge and many other shareholders had already withdrawn their shares.
12, Yang Ying AB, Baby café: opened in Hong Kong in 11 years, mainly engaged in coffee and Japanese french food, once opened several branches, 18 years all stores closed.
13. Jay Chou, Liu Qian, Deja vu Music Magic Restaurant: Opened in Taipei in 2011, it is now closed.
14, Xue Zhiqian, Shangshangqian: Shanghai opened in 12 years, the popularity is second only to Hu Ge's Fuunt. The tableware in the store has been exposed to E. coli exceeding the standard many times, and has been listed as the executor for rent arrears. In 19 years, Xue Zhiqian withdrew from the shareholders and supervisors, letting the old father top in front; In September 2021, the main company was deregistered and obliterated in the torrent of history.
15, Xiao S, Xie Na, MS Suger: Opened in Beijing in 2013, mainly engaged in private dishes and desserts, it is now closed.
16. Huang Xiaoming / Li Bingbing / Ren Quan / Huang Bo / He Jiong / Jing Bairan: Even with Ren Quan's experience in the catering industry for more than ten years, the hot and spicy No. 1 hot pot founded in Beijing in 13 years still can't escape the fate of bankruptcy. Public information shows that since the beginning of 18 years, hot and spicy No. 1 large-scale closure of stores, and all stores have now closed.
17, Han Han, it is a pleasure to meet you: born in 2014, the first batch of Internet red restaurants in Shanghai, the taste is good, the price is also appropriate. In 2018, there was a lot of negative news, involving business disputes, etc., and now Shanghai can no longer find a store.
18, Meng Fei, Meng Fei's small noodles: Nanjing opened in 14 years, closed down in 18 years.
19. Zhang Jiajia, Roll Fu and his friends: opened in 15 years, focusing on crayfish, and went out of business a year later due to crowdfunding disputes. This reason is really Internet, very Zhang Jiajia.
20. Jay Chou, J Daxia Chinese Cuisine: the first store in Beijing in 15 years, the second store in Fuzhou in 16 years. Later, the second store broke out that there were legal disputes such as infringement with Jay Chou himself.
21, Ma Yili, Tea Zhilan: A tea brand in 2016, it was characterized as a commercial fraud last year.
22. Jay Chou, Mr J Dinner: Opened in Shenzhen in 2016, mainly serving Taiwanese cuisine and New York cuisine, and closed in 2018. Jaylen please take care of your feathers, away from the dining circle! Isn't there still Liu Qihong's café? Also in your name...
23, Meng Fei, Huang Lei, Huang Liang a Meng hot pot restaurant: the name is unlucky! Founded in Nanjing in 2017, it began to sell in the second year, and the company was completely deregistered last year.
24. Zheng Kai, tea anchor: Established in 2019, it is now involved in rights protection disputes.
25, Zheng Kai, Huo Fengxiang: The first store in Ningbo in 2020, it was exposed to sell spoiled ingredients. Zheng Kai, you have no fate with catering!
26. Du Haitao / Wu Xin, Spicy Bucket Spicy Hot Pot: Opened in Chengdu in 20 years, it was later complained by consumers because the store "flies flying and swill gathering" and ordered to stop business for rectification.
27, Sun Yizhou, Stove Gate Kan Halogen Barbecue: Opened in Chengdu in 20 years, it currently shows that a large number of stores are closed.
28, Yang Ying AB, Doujun hot pot: opened in Chengdu in 21 years, and both stores have been closed.
29, Guan Xiaotong, natural stay milk tea: the first store in Chengdu in 21 years, after being exposed by franchisees, the company does not have a commercial franchise license, and does not issue invoices to franchisees...
Of course, there are also star restaurants that are still in existence, and the reputation is quite good.
In 1991, Shu Qi and Lan Xinmei partnered in Taipei "KiKi Restaurant", mainly engaged in creative Sichuan cuisine, has been open until now, the store site has also been moved from Zhongxiao East Road to Xinyi Eslite, is the first place for tourists to visit Taipei's star restaurants, and the cost performance is quite high.
Principal Tan and Li Keqin opened the "Left Lin Right Li" in Shanghai in 2003, mainly engaged in Cantonese cuisine, and the reputation and popularity were still good after 20 years, and later opened a branch in Hong Kong.
Huang Bo "Kaihai Hongdao Seafood Shrimp Dumplings", opened in 11 years, mainly engaged in Qingdao seafood and dumplings, the "Qingdao business card" in the hearts of foodies.
Chen Xiaochun led the "Seven Masters Clear Soup Belly", the first store in Beijing in 15 years, mainly engaged in Hong Kong-style fast food, with good quality and low price.
Lin Updater's "Daddy Grill", which opened in Beijing in 2018, did not expect lin to open a restaurant much more than his acting has received much more recognition.
In fact, there is nothing wrong with using the fame of "stars" to create momentum for restaurants, but catering is a solid field, and only by doing solid things in terms of taste, price, service, hygiene, food safety, etc., can we win the long-term patronage of consumers.
Otherwise, the aura of the star can only bring the bubble of traffic, not only the star has soiled the "feathers", the real money and silver of the restaurant operator is more likely to be adrift, it is really impossible to scratch!