The liquor market is the main market for high consumption in China, from festive celebrations to birthday gifts, every greeting is indispensable to the participation of liquor. So in order to open up their own sales, domestic liquor brands are also constantly innovating.
However, Moutai, the "first brother" who has recently been firmly in the liquor market, has set off a storm in China. The reason is that some netizens found that the "first brother" actually reduced his "value" after going abroad.
The price of Feitian Moutai from the domestic price of 3300 yuan to New Zealand has become 1700 yuan. This kind of "halving" price flowed out, causing anger among the Chinese people in China: "Maotai you put it here to see the dish under the dish?!" ”
Of course, after this storm was set off, in order to stabilize the situation, things were not allowed to ferment again, and in order not to let domestic wine friends misunderstand. Moutai officials gave an explanation to calm the "anger":
- Different Chinese and foreign cultures, the price is also different
First of all, the development of Moutai for decades has accumulated many years of fame in China, witnessing the decline and prosperity of China's wine industry. Its history, craftsmanship and the diligence and wisdom of the working people are enough to make it the "ceiling" of Chinese liquor.
Secondly, China's wine culture has a long history, Moutai this kind of good wine in China's quality and history contains a win-win situation, put it on the wine table, whether it is with friends to taste or gifts, will make the Chinese people proud.
However, in foreign countries, people do not have much demand for this high liquor. Therefore, even if someone buys it abroad, it is only a taste of freshness, and the pursuit of Moutai fame is not high.
- New foreign markets, no need for marketing
According to statistics, Feitian Moutai is not only sold cheaply in New Zealand. In the United States, Australia and other places, the price is almost the same as New Zealand.
Because the market for foreign liquor is very stable, it is difficult to shake. If Chinese liquor wants to open up foreign markets, in addition to selling to Chinese, it is still very difficult for foreigners to accept a high number of wines such as Moutai.
At present, the way Moutai sells abroad is different from the competitive marketing with other liquor companies in China. It's "You and I have no chance, it's all up to you to pay for it." If you want to drink, you can buy it, and if you don't drink it, don't alienate it. " in a "random" way.
- The price difference between home and abroad, the quality is different
When it comes to this price difference, it is still to cater to foreign markets. As a highly counted liquor, although Moutai is a "Chinese time-honored brand" in China, it is difficult for foreign consumers to accept this strong, spicy liquor.
In order to "enter the countryside and sell well with customs", the liquor exported by Moutai has been reduced accordingly, and the taste has been adjusted accordingly.
Therefore, the taste of domestic Moutai is more mellow than that of foreign countries, and Moutai wine has always inherited the classic "12987" brewing process. 53 degrees of liquor is also more in line with the taste of domestic wine friends.
Therefore, in the fiercely competitive liquor market in China, it is also the trend of the times that Moutai is speculated into high prices. However, it is somewhat impractical to buy a bottle of high-priced "one brother" at any time with a month's salary of the second and third lines.
Ordinary drinkers are difficult to consume, rather than looking forward to sighing, it is better to find a flat place to drink happily. Here I have to say that The Mutai Houdao wine brewed with the same "12987" process as Moutai is used.
It was personally quipped by Feng Xiaoning, one of the "Eight Immortals of Maotai". Like Moutai, it is a wine made from the local red tassel sorghum and chishui river water using "Kunsha Daqu".
Although it is not inferior to the precipitation and fame of Moutai, it has excellent wine quality, rich aroma, harmonious taste of sauce and flowers and fruits, "Maoxiang" is full, and palatability is strong, soft in the mouth, not on the head.
In addition to Mutai Houdao liquor, there are also many affordable sauce liquors that are popular with wine lovers in the mainland market.
Guangxi Danquan wine, Hunan Wuling wine, Guizhou zhenjiu, each of which is a guest of local wine friends. Therefore, it is not only drinking Moutai that is considered drinking.
In fact, the "luxury" of Moutai liquor has also made a representative label for Chinese liquor brands, compared with foreign Rémy Martin, Louis XIII, etc., the historical precipitation of Moutai is enough to make China's wine culture develop "with its head held high" abroad.