Marketing Department |
Operational Manual |
Contents
- Department Overview & Organizational Structure................... 7
- Job Description............................... 9
- Marketing Director..................................... 10
- (Guest Room) Sales Manager................... 11
- (Banquet & Commercial) Sales Manager..................................... 13
- Sales Director............................... 15
- Service Center Manager........................................... 16
- Service Center Commissioner........................................... 17
- Media Manager........................................... 18
- Art Director............................... 20
- Work Standards and Processes......................... 21
- Business Client Reception........................................... 21
- Government customer reception........................................... 25
- Team customer reception........................................... 28
- Long bag tenant reception............. 33
- VIP customer reception......................... 37
- Conference Banquet Reception............................................ 41
- Management system........................................... 46
- Management System Cover............................... 47
- Discipline system..................................... 48
- Attendance system......................... 49
- Conference system........................................... 50
- Visitor system........................................... 51
- Gift system................... 52
- Banquet system............................... 53
- Archival system..................................... 54
- Material management system............................... 55
- Energy conservation and emission reduction system................... 56
- Manage forms........................................... 57
- Phone Record Sheet........................................... 58
- Visitor Visit Record Sheet......................... 59
- Document Registration Form......................... 60
- Company Visit Record Sheet........................................... 61
- New company visit records......................... 62
- Artist Production Application Form................... 63
- Sales Weekly Visit Report................... 65
- Energy saving and consumption reduction self-inspection self-inspection form............................... 67
Section 1 Department overview and organizational structure |
Department overview and organizational structure
Under the direct leadership of the General Manager, the Marketing Department assists the General Manager in formulating the hotel's sales plan and contacts various departments to implement it carefully. A sound sales operation consists of the following three parts: setting marketing objectives, formulating sales strategies, and promoting and executing strategies. The marketing department includes two functional groups, namely the sales department and the planning department.
The sales department is mainly responsible for the establishment of market targets, which is the premise of formulating sales strategies, and the formulation of market goals should be carried out under the direct leadership of the general manager, and the main middle and senior management personnel such as deputy general managers, marketing directors, financial directors, housing directors, and catering department directors are jointly involved in formulating. It should be noted that when setting market targets, it is necessary to consider not only economic benefits, but also social benefits.
The planning department has the important function of coordinating the internal and external relations of the hotel and shaping the corporate image. In terms of foreign relations, the planning department strives to establish the best image of the hotel in front of the public through reception, visit activities or through the news media, so as to create a good social environment for the operation and development of the hotel; in terms of internal relations, the planning department is responsible for coordinating the marketing and publicity activities of various departments according to the instructions of the general manager, and strives to achieve the hotel's business objectives. In addition, it is necessary to collect information extensively through various channels and serve as a good counselor for the general manager's business decisions.
The organization of the hotel marketing department is as follows
(Guest Room) Sales Manager (1 person)
1 art director
Media Manager (1 person)
(Banquet Industry) Sales Manager (1 person)
1 room sales officer
Service center commissioner 1 person
Service Center Manager (1 person)
1 banquet commercial sales director
Director of Marketing Department (1 person)
Media Banquet & Commercial Rental Room Sales Customer Service Center
Section II Job description |
Director of Marketing Job Description
Department: Marketing Position: Marketing Director | |
Primary responsibilities |
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Knowledge requirements |
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Competency requirements |
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Experience requirements | More than 10 years of management experience in the industry or similar industries, more than 5 years of experience in the same or similar positions in high-star hotels. |
Training requirements |
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Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of the establishment, the general manager shall appoint and dismiss the position according to the needs of the work, personal quality, work performance evaluation and other circumstances. |
Sales Manager (Guest Room) Job Description
Department: Marketing Position: Sales Manager | |
Primary responsibilities |
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Knowledge requirements | 1. Education level: college graduate or equivalent or above. 2. Occupational expertise: (1) Master the business knowledge of the department; (2) Understand foreign-related policies, regulations and etiquette; (3) Strategic management, investment management, marketing management, financial management, etc.; (4) Familiar with the customs and habits of each source of customers.
4. Other related knowledge: (1) Understand the knowledge of hotel management; (2) Proficient computer operation knowledge; (3) Understand the basic knowledge of economic law, sociology, psychology and so on. |
Competency requirements |
(1) Rational organization and flexible deployment of manpower to complete various work indicators. (2) Coordinate the relationship with various departments and guests, establish good communication channels, and ensure that information communication is timely, accurate and effective. (3) Treat people fairly and fairly, be good at criticism and self-criticism, and be good at praising and motivating employees. (4) Be good at using the evaluation mechanism, make good use of people, timely discover and select talents, and improve the centripetal force of employees.
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Experience requirements | At least 3 years working experience in the same or similar position in a high-star hotel. |
Training requirements |
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Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the director of the marketing department shall submit an application for appointment and dismissal of the position according to the needs of the work, personal quality, work performance evaluation, etc., and report to the human resources department for approval, and then approved by the general manager. |
Sales Manager (Banquet & Commercial) Job Description
Department: Marketing Position: Sales Manager | |
Primary responsibilities |
5. Responsible for the coordination and supervision of various banquets and conferences. 6. Ensure the signing, modification and filing of the contract. 7. The specifications and procedures of the management department, such as ensuring that the contract has been signed before starting the planning business, the deposit is in the account, and the list of participants is updated. 8. Manage the list of groups. 9. Coordinate the allocation of venues for meetings and other related activities. 10. Assist guests to understand the hotel and arrange on-site inspections to monitor the activities of competing hotels. 11. Supervise the production, display and service of banquet food to ensure excellent quality from beginning to end. 12. Establish and maintain a set of recording systems, including: documents of all completed conference activities, banquet and reservation records, guest contact files, sales promotion plans, conference room usage, menu files, promotion documents, event documents, union information, temporary employee files, business sales and follow-up of potential sales leads. |
Knowledge requirements |
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Competency requirements |
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Experience requirements | At least 3 years of experience in marketing and similar positions in high-star hotels (4 stars or above). |
Training requirements |
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Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the marketing director shall apply for appointment and dismissal of the position according to the needs of the work, personal quality, work performance evaluation, etc., and first report to the human resources department for approval, and then approve the implementation by the general manager. |
Sales Officer Job Description
Department: Marketing Position: Sales Director | |
Primary responsibilities |
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Knowledge requirements |
(1) Master the business knowledge of the department; (2) Understand foreign-related policies, regulations and etiquette; (3) Have grassroots knowledge of marketing and psychology.
(1) Understand the knowledge of hotel management; (2) Basic knowledge of computer operation. |
Experience requirements |
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Competency requirements |
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Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the marketing director shall apply for appointment and dismissal of the position according to the needs of the work, personal quality, work performance evaluation, etc., and first report to the human resources department for approval, and then approve the implementation by the general manager. |
Service Center Manager Job Description
Department: Marketing Position: Service Center Manager | |
Primary responsibilities |
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Knowledge requirements |
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Experience requirements | At least 3 years of experience in the booking department of high-star hotels (4 stars or above) and similar positions. |
Competency requirements | 1. Professional training received: (1) Tourism professional training and hotel management knowledge. (2) Secretarial knowledge training; (3) Management basic knowledge training. |
Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the marketing director shall apply for appointment and dismissal of the position according to the needs of the work, personal quality, work performance evaluation, etc., and first report to the human resources department for approval, and then approve the implementation by the general manager. |
Service Center Specialist Job Description
Department: Marketing Position: Service Center Specialist | |
Primary responsibilities | 1. Answer and handle guests' inquiries and reservation calls in accordance with working standards. 2. Provide guests with the latest information on hotel products, such as room type, room rate and room promotions. 3. Increase the sales of the hotel by comparing with ordinary rooms and selling more advanced room features. 4. Try to sell other products of the hotel, such as car rental services. 5. Answer and handle guest inquiries and reservation calls in accordance with work standards. 6. Provide guests with the latest information on hotel products, such as room type, room rate and room promotions. 7. Increase the sales of hotels by comparing with ordinary rooms and selling more advanced room features. 8. Try to sell other products of the hotel, such as car rental services. |
Knowledge requirements | 1. Education level: high school graduate or equivalent or above. 2. Professional expertise: master the business knowledge and sales skills of guest rooms, catering, conference sales and reservations. 3. Foreign language knowledge: have a good level of English speaking and writing. Other related knowledge: (1) Proficiency in the use of Office software and hotel system operation. (2) Master basic sales knowledge and customer psychology. |
Experience requirements | One year or 6 months booking/front desk related work experience. |
Competency requirements | 1. Professional training received: (1) Tourism professional training and hotel management knowledge. (2) Secretarial knowledge training; (3) Management basic knowledge training. |
Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the marketing director shall apply for appointment and dismissal of the position according to the needs of the work, personal quality, work performance evaluation, etc., and first report to the human resources department for approval, and then approve the implementation by the general manager. |
Media Manager Job Description
Department: Marketing Position: Communications Manager | |
Primary responsibilities |
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Knowledge requirements | 1. Education level: college graduate or equivalent or above. 2. Professional expertise: (1) Master the business knowledge of the department. (2) Have basic knowledge of art design. 3. Foreign language knowledge: be able to speak fluently with guests in more than one foreign language. 4. Other related knowledge: (1) understand the knowledge of hotel management; (2) knowledge of computer drawing. |
Competency requirements |
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Experience requirements | Have more than 3 years of experience in the same or similar industry in high-star hotels. |
Training requirements |
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Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the marketing director shall implement the appointment and dismissal application for the position according to the work needs, personal quality, work performance evaluation, etc., and first report to the human resources department for approval, and then approve the implementation by the general manager. |
Artist Director Job Description
Department: Marketing Position: Director of Art | |
Primary responsibilities |
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Knowledge requirements |
(2) Computer cartographic knowledge. (3) Photography and video knowledge. |
Competency requirements |
(2) Proficient in the operation of various types of art production equipment. (3) Proficiency in the operation of various types of photography and video equipment.
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Experience requirements | More than two years of art work experience. |
Training requirements | Trained as a professional artist. |
Hierarchical relationships |
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Other requirements |
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Appointment and removal of positions | Within the scope of preparation, the brand planning manager shall apply for the appointment and dismissal of the position according to the needs of the work, personal quality, work performance evaluation, etc., and then report to the human resources department for approval, and then approve the implementation by the general manager. |
Section III Working standards and processes |
Standards for business client reception
Name | Standards for business client reception | ||
Department | Marketing Department | File number | |
Operator | Sales Manager | Action/Contact Object | Business Client/Marketing Department |
work make sign permit |
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Business customer reception process
Sales Officer
Sales Manager
Government customer reception standards
Name | Government customer reception standards | ||
Department | Marketing Department | File number | |
Operator | Sales Manager | Action/Contact Object | Government Customer/Marketing Department |
work make sign permit |
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Government customer reception process
Sales Officer
Sales Manager
Sales Manager
Standard of team customer reception
Name | Standard of team customer reception | ||
Department | Marketing Department | File number | |
Operator | Sales Manager | Action/Contact Object | Team Account/Marketing Department |
work make sign permit | (i) Reception work 1. Put it in place in advance. 2. Understand the reception plan and the name of the tour group received, the number of group numbers, the number of tour leaders, the identity of tourists, the entry time and place of entry, the itinerary, and the license plate number of the car used to pick up and drop off guests. 3. Check the reservation and meal reservation records of the tour group, if there is any omission, immediately notify the relevant personnel to make up the relevant matters in time. 4. According to the itinerary, formulate the itinerary of the tour group, print the daily report, prepare the items, and do a good job in the group pick-up work. 5. Know in advance the exact time of tourists arriving at the station and airport. 6. Get in touch with the bellman and explain to the porter about the tour group. 7. After the tourist enters the store, he should immediately find the tour leader, introduce himself, welcome the arrival of guests, count the number of people, handle the baggage handover procedures, and do the following matters. 8. Assist tourists, especially the elderly, young children, pregnant women, and the disabled. 9. Count the number of people, greet them together with the deputy manager of the lobby, give a simple welcome speech, welcome the arrival of tourists, and wish tourists good health and happy travel. 10. Ask the tourist for the relevant documents, and carefully check, confirm that there is no error, and then hand it to the hotel reception attendant for check-in. The team liaison will distribute the key envelope to the guest (or in advance by an escort). | ||
work make sign permit | 11. Confirm the use of the room with the escort, meals, wake-up service, luggage storage, departure and other special arrangements. 12. Assist tourists to reach the guest room. 13. Deal with various problems encountered by tourists after entering the hotel. 14. Send out the tour group. 15. Assist tourists to settle accounts. 16. Verify the relevant tickets of tourists. 17. Assist the porter to pack up the tourists' luggage and carry them to the car. 18. After the completion of all the reception business of the tour group, the problems encountered in the reception process, successful experience, and deficiencies should be summarized and reported to the department manager. (2) Reservation preparations 1. Travel agency sends fax to make reservations. 2. When receiving a fax reservation from a travel agency, the sales staff first inquires the computer and the room control form to confirm whether the team can still be received at this time. 3. If you can confirm, write the room type, number of rooms, room rate, whether breakfast is included, the policy implemented, the payment method, the arrival date and time, and the departure date and time, and the means of transportation. During high season and weekends, it is necessary for the travel agency to pay a deposit for the room rate, which is not less than 30% of the total room rate. 4. In accordance with the work procedures, fill in the team reservation form, and the sales manager will submit it to the reservation group after signing and confirming the team reservation form, and the reservation group personnel will copy it to the relevant departments, and the department supervisor or above (including the supervisor) will sign and receive it on the reservation form. | ||
work make sign permit | 5. After the sales staff and the booking group confirm that there is no objection, the sales staff can confirm the signature on the fax and send a fax reply to the travel agency. 6. When filling in the reservation form, fill in according to the following procedures: (1) Whether it is a new reservation, change the reservation, cancel the reservation. (2) Travel agency name, group name, number of people, nationality. (3) Contact person and person in charge, telephone number, fax number. (4) Flight number/expected arrival at the arrival time. (5) Flight number/scheduled departure during the check-out period. (6) Reservation content, date. (7) Whether breakfast (Chinese or Western) is included. 7. According to different circumstances, the travel agency needs to remit the room payment to the hotel before the guest checks in. 8. Pay-as-you-go at the front desk: The tour leader or tour guide pays the room rate at the front desk, and the sales staff customer director assists in handling. 9. Indicate whether the mini bar is closed at the time of booking, if it is not closed, a deposit will be required. 10. For accounting, it is necessary to present the company's relevant account registration certificate and valid signature signature confirmation. |
Team customer reception process
Sales Officer
Sales Manager
Sales Manager
Long private room customer reception standards
Name | Long private room customer reception standards | ||
Department | Marketing Department | File number | |
Operator | Sales Manager | Action/Contact Object | Long private room customer/marketing department |
work make sign permit |
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Long private room customer process
Sales Manager
Sales Officer
Sales Manager
VIP customer reception standards
Name | VIP customer reception standards | ||
Department | Marketing Department | File number | |
Operator | Marketing Director/Sales Manager | Action/Contact Object | VIP Customer/Marketing Department |
work make sign permit |
10. Supervise the porter to send the luggage to the guest's room in time. 11. Individual guests with higher status should also notify the security department to do a good job in the safety and security of VIPs. 12. Keep in touch with the relevant escorts at any time, cooperate with each other well, and solve emergencies in a timely manner. 13. The daily meals and banquets of VIPs are arranged according to the planned location and time, and they should be implemented with the banquet team of the catering department at any time. During the meal, guests should pay attention to meeting their temporary needs. 14. Implement the departure time of the guests to bid farewell in the lobby. 15. Notify the baggage group and send the guest's luggage to the relevant place in time. 16. Assist the collection staff of the finance department to settle the guest's consumption in the hotel. 17. Send the guest out of the door until the guest leaves. |
VIP customer reception process
Sales Manager
Sales Officer
Sales Manager
Standard of reception for meetings and banquets
Name | Meeting banquet standards | ||
Department | Marketing Department | File number | |
Operator | Sales Manager (Banquet & Commercial) | Action/Contact Object | Conference & Banquet Client/Marketing Department |
work make sign permit | (1) Book meetings 1. Reservation information. --Name of the conference company; --The name and title of the organizer of the meeting; --Contact number, fax or EMAIL; --Date and time of the meeting; --Number of participants; --Type of meeting; --whether there is housing or meal information; --Checkout method; 2. Check whether the conference venue is available for use and confirm with the guests. 3. Register the meeting reservation information in the reservation book. 4. Prepare quotation fax or interview according to customer requirements. 5. According to the booking information, the "Conference and Banquet Reservation Forecast Form" will be sent to the relevant departments 5 days in advance, so that each department can prepare in advance. | ||
work make sign permit | (2) Confirmation of the meeting 1. After determining the meeting arrangement through interview or fax, the meeting contract or agreement will be confirmed in writing and signed by the guest or signed by fax. 2. Sort out the above confirmation information and all quotations, and sort the designated file folder according to the date to facilitate future information query. 3. According to the contract or agreement, the conference banquet notice (EVENT ORDER) will be sent to the relevant department 3 days in advance, and the class leader or above of each department will sign and confirm the receipt. In exceptional cases, the ISSUANCE OF THE ENVET ORDER MUST BE ISSUED ON THE DAY BEFORE THE MEETING. (3) The convening and arrangement of the coordination meeting 1. Monthly: Once a month, coordinate the managers of relevant departments to attend the regular meeting of the marketing department, and the specific time is by the marketing director 2. Large-scale meeting or VIP reception: notify the managers of each department three days in advance to attend the coordination meeting, and analyze the key issues specifically. (4) Reception of meetings 1. The day before the meeting, the marketer must go to the conference room in accordance with the content requirements of the EVENT ORDER to check the table, facilities, equipment, items preparation, etc. and communicate and coordinate with the catering department 2. Check the equipment status of the conference room one hour in advance on the day of the meeting, such as power supply, air conditioning, audio, etc 3. Wait for the meeting organizer in the lobby or in front of the conference room one hour in advance, and communicate with them in advance 4. During the meeting, through the service personnel to understand the progress of the meeting, the situation of holding, etc., for emergency problems or accidents, calm response, calm handling and timely reporting and communication with the superior leaders 5. Marketers have the responsibility to follow up the whole meeting during the meeting and coordinate various departments if necessary |
Reception Standards for Meetings and Banquets (continued 1)
Name | Meeting & Banquet Standards (continued 1) | ||
Department | Marketing Department | File number | |
Operator | Meeting Co-ordination Manager | Action/Contact Object | Conference & Banquet Client/Marketing Department |
work make sign permit | (continued from previous page) The manager does a good job of meeting reception. (5) Checkout 1. 4 hours before the end of the meeting, check whether the cashier has prepared the bill and checked the content and price. 2. During the meeting, after the daily meeting, the marketer must immediately go to the front desk to check the accounts of the day 3. After the meeting, follow up the guest checkout. (6) Summary of the meeting 1. After the meeting, do a good job of analyzing the operating income statement for information to be checked at any time 2. Communicate with the meeting organizer in time after the meeting, collect feedback and do a good job of information statistics and report to the superior. (7) Return visits to customers 1. Call back to the customer on the second day after the meeting to understand the opinions and suggestions of the guests' overall conference reception. 2. Regular fax mailing of hotel promotional materials. | ||
work make sign permit | 3. Visit customers, give gifts or banquets according to the actual situation to increase guests' loyalty to the hotel. (8) Other matters needing attention 1, conference banquet dining: must be determined 3 days in advance to determine the number of diners, the number of determined numbers is the minimum number of people charged, if the actual number of people is not enough to determine the number of people, according to the number of people charged, if the actual number of people exceeds the number of people, according to the actual number of people charged. 2. If the company cancels the meeting meal after the meeting banquet meal is determined, the hotel will charge the cancellation fee: 20% of the total fee will be paid three days before the meeting or banquet. 3. 30% of the total amount must be paid 24 hours before the meeting or banquet. 4. On the day of the meeting or banquet, 50% of the total fee must be paid. 5. During the conference and banquet, if the company has any loss of hotel property, its costs shall be borne by the company. 6. The hotel is prohibited from bringing its own drinks and food during meetings or banquets (special circumstances may be discussed separately). 7. The company shall prepare the balloon in the air, but the hotel shall be allowed to hang it after going through the formalities of the urban management and meteorological bureau. 8. Deposit and checkout: must be in one week, to the front desk to pay a deposit of 20% of the total cost of the conference, pay the full deposit of the conference before check-in, after the meeting, the person in charge of the meeting must settle the costs generated in the meeting, more refund less, the hotel issued an official invoice. If the deposit requested by the Hotel is not received on the stated date, the Hotel shall deem that the Reservation will be automatically cancelled by the Company. 9. During the meeting, please keep the items carried by the guests properly, in case of accident or loss, the hotel only assists in the investigation and does not assume any responsibility. |
Reception procedures for meetings and banquets
Sales Officer
Assist the sales manager in his work
Sales Manager
Section IV Management system |
Management system cover
〔Name of the system〕 | File number | ||
The version number | |||
Preparation department | |||
Preparation time | |||
Revision history | |||
serial number | File number | Start and end dates | Preparation department |
1 | reach | ||
2 | reach | ||
3 | reach | ||
4 | reach | ||
5 | reach | ||
6 | reach | ||
7 | reach | ||
8 | reach | ||
9 | reach | ||
10 | reach | ||
11 | reach | ||
12 | reach | ||
13 | reach | ||
14 | reach | ||
15 | reach | ||
annex | |||
Archiving department | Archive age | Contact | Contact number |
Note: This form is used as the cover page of each system and is filled in according to the actual situation.
Disciplinary system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Disciplinary system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Attendance system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Attendance system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Conference system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Conference system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Visitor system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Visitor system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Gift system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Banquet system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Banquet system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Archiving system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Archiving system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Material management system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Archiving system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Energy saving and emission reduction system
Preparation department | Marketing Department | Preparation time | Aug. 15, 2016 | File number |
Issuing department | Sub-sectors | Publication time | Aug. 15, 2016 | The version number |
Archiving system | Archiving department | Sub-sectors | ||
Archive age | perpetual | |||
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Section V Manage tables |
Call log sheet
Caller's name | Incoming call time | Year, month, day and hours |
workplace | Incoming call number | |
Answerer | Incoming phone number | |
The main content of the incoming call | ||
Leadership instructions | ||
Deal with the situation |
Visitor Visit Record Form
Visitor name | Visiting time | Year, month, day and hours |
workplace | Identity | |
Interviewee | Reception | |
Reception of visitors | ||
Leadership instructions | ||
Follow up on the situation |
20-year document registration form
serial number | date | Post | File title | annex | Number of servings | Served unit | Signer | Fall into Volume number | remark |
month | day | word | number | ||||||
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25 |
Company Visit Record Form
Visit the company name | Receptionist and their position | Contact number |
Purpose of the visit | ||
Interview content | ||
Directions for use:
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Recorded By: Date: Year Month Day Review:
Records of new company visits
Visiting Company Name: | Receptionist and position | Contact number |
Company Profile | ||
Price receptivity | ||
Reception of the hotel | ||
Special requests | ||
Status of the meeting | 、 | |
Facility service evaluation | ||
Business opinions | ||
other |
Recorded By: Date: Year Month Day Review:
Artist production application form
Applicant department and applicant | ||
Director of Application Department (Manager) | ||
Contact number | Date of application | Delivery date |
topic | ||
Information Description: | ||
All external publicity costs of more than 80 yuan are subject to the approval of the general manager | ||
Please submit this ticket to the Planning Department 5 working days in advance. Urgent orders need to be signed by the general manager to take effect. | ||
PR Planning Manager | Director of Marketing | Approved by the General Manager |
Weekly sales department visit report
Weekly sales call report
WEEKLY SALES CALL REPORT
Period Date: Sales Manager. Marketing Manager - Travel Agency Group: ________
- Weekly Review Of the Week (Sunday-Next Saturday)
Number of visits | Existing customers | New customers |
Telemarketing | Key customers | Agreement signed |
Stayed in the room for the night | Room income | Banquet/conference revenue |
gross income | Budget completion rate | / |
- Sales Call Review Sales Summary
Name of Company Customer name | Sales Leads / Action / Results Sales |
Key customer visits:
1 | / | / |
New Customer Development:
1 | / |
Completed Meeting Sales:
The name of the meeting | Date of the event | Housing situation | Food and beverage revenue | gross income |
/ | / | / | / | / |
total | / |
Membership Card Sales:
Customer/company name | circumstance |
Membership | |
Top-up card |
- Expected arrival team/banquet next week:
Group/banquet name | Date/Time | place | Number | Estimated consumption |
- Loss of Business Lost Business Analytics
business | Customers | date | Overview of the event | revenue | cause |
- Special Sales Action Special Sales Campaign
Special promotion | circumstance | |
1 | / | / |
- Entertainments has a reception this week
date | client | firm | objective | project | expenses |
/ | / | / | / | / | / |
total | / |
- Customer Feedbacks Customer Feedback
Date | Company Name | Customer/Position | Feedback | Relevant departments |
- Competitor Survey Hotel Updates
Average housing rate for one week | Average room rate | Promotions | Team/Meeting/Banquet Reception |
9. Needs & Suggestions Recommendations and Requirements (√)
□ market development □ business support □ training needs □ department management □ employee activities
Content:
Energy saving and consumption reduction self-inspection self-test table
month | Spot checks | |||
For the first time | second | Third time | Fourth time | Fifth time |
January | ||||
February | ||||
March | ||||
April | ||||
May | ||||
June | ||||
July | ||||
August | ||||
September | ||||
October | ||||
November | ||||
December |