Since the 18th National Congress of the Communist Party of China, the social atmosphere of loving the excellent traditional Chinese culture has become increasingly strong, and the intangible cultural heritage has been increasingly integrated into modern life, radiating new vitality and blooming with new brilliance. Protection, inheritance and renewal - In recent years, Dongcheng District has adhered to the concept of systematic protection and actively promoted the creative transformation and innovative development of intangible cultural heritage in Dongcheng, and has achieved remarkable results.
Poster of the 2024 Dongcheng District Cultural and Natural Heritage Day Publicity and Display Event
The 2024 Cultural and Natural Heritage Day coincides with the traditional Dragon Boat Festival, and the Dongcheng District Intangible Cultural Heritage Protection Center, together with a number of intangible cultural heritage project protection units and cultural tourism scenic spots, jointly planned and carried out various forms and distinctive intangible cultural heritage theme publicity and display activities. These activities not only highlight the unique status of Dongcheng District as the functional core area of the capital, but also demonstrate its profound historical and cultural heritage and rich intangible cultural heritage resources, adding a strong touch to the new chapter of "integrating the ancient and the modern, blooming with brilliance".
At the event site, there was an endless stream of people participating in the immersive intangible cultural heritage experience
Guardian Inheritance: Cultural Roots Passed on from Generation to Generation
Intangible cultural heritage is in Dongcheng, and it is inherited with warmth. During the 2024 Cultural and Natural Heritage Day, the Dongcheng District Intangible Cultural Heritage Protection Center has carefully planned and launched a series of videos titled "Inheritance and Protection", aiming to record and present the touching stories of intangible cultural heritage passed down from generation to generation through the vivid and intuitive way of images. In the video, the old, middle and young generations of intangible cultural heritage inheritors gathered together to recall the past inheritance process and look forward to the future development prospects.
The "Inheritance and Protection" series of videos brought together three generations of intangible cultural heritage inheritors, the old, middle and young generations
As the unique voice of the city, Zang Zhibiao, the representative inheritor of the old Beijing hawking, expressed his wish affectionately: "The old Beijing hawking is the symphony of the city, and we have the responsibility to pass it on, so that the voice representing Beijing will always resound in our ears." Zang Zhibiao's daughter, Zang Yuanyu, who is only seven years old, has also firmly embarked on the inheritance of old Beijing under the influence of the family's inheritance, and she is eager to let more people understand and love this unique intangible cultural heritage.
Father and daughter of Zang Zhibiao (right) and Zang Yuyu (left), the inheritors of old Beijing
In the inheritance of lacquer carving skills, the inheritance relationship between master and apprentice, father and son is particularly close. Master Qiangang, a national representative inheritor, Li Zhigang, a representative inheritor of Beijing City, and Li Gen, a representative inheritor of Dongcheng District, have been in the art for more than 100 years for three generations, and have witnessed the glory and inheritance of lacquer carving skills.
Inheritance of lacquer carving skills Qiangang (middle), Li Zhigang (left), Li Gen (right)
Zhang Hao, the representative inheritor of the young people of the clay sculpture (Beijing Clay Man Zhang), also shared the inheritance story between him and his grandfather Mr. Zhang Qi at the event. He said affectionately: "My grandfather taught me the truth of learning art and being a man before his death, and I must pass on this good family style and excellent skills!" "These inheritance stories not only show the perseverance and perseverance of intangible cultural heritage inheritors, but also make us deeply aware of the importance and urgency of intangible cultural heritage rescue records.
Zhang Hao (right), a representative inheritor of Dongcheng District, shares his inheritance story
To this end, Dongcheng District will work together with the professional forces of colleges and universities to jointly carry out the rescue recording project of intangible cultural heritage in Dongcheng District. This measure is not only the implementation of a series of policies and regulations related to intangible cultural heritage of the CPC Central Committee, Beijing Municipality and Dongcheng District, but also an important embodiment of guarding the cultural roots and continuing to inherit intangible cultural heritage.
Dongcheng District will work hand in hand with the professional forces of colleges and universities
We believe that with the joint efforts of hand-to-hand transmission, joint efforts of colleges and universities, and social participation, Dongcheng's intangible cultural heritage will be more powerful and warm, and make positive contributions to the prosperity and development of Chinese culture.
Ingenuity presents: inheriting the classics and leading the fashion
In this publicity and display activity, the eye-catching highlights include not only touching inheritance stories, but also a variety of intangible cultural heritage fashion expressions.
Based on traditional techniques such as the "Eight Masterpieces of Yanjing", it skillfully integrates contemporary popular elements to create unique fashion jewelry and accessories, so that the ancient skills are gently ringing in the ears and flowing at the fingertips.
The production skills of the Hongdu tunics, the Beijing-style cheongsam and the traditional suits of Longqingxiang also showed amazing innovations. These techniques not only incorporate fashion elements into the design, but also give a new charm to traditional clothing by pairing it with innovative handbags, silk scarves and other accessories.
Demonstration of the production skills of the red capital tunics
Fashion jewelry and accessories created by the traditional skills of "Yanjing Eight Uniques".
Demonstration of gold-inlaid jade skills
The intangible cultural heritage protection unit actively embraces the national trend and fashion trend, and promotes the inheritance and development of cultural heritage through a variety of ways. For example, the Beijing Gold Lacquer Mosaic Art Museum regularly organizes the public to experience the popular painting fan making activities, integrating the classic color matching into the paint fan, so that the public can feel the charm of culture in the process of making it by hand.
Experience the skills of gold and stone
At the same time, the Cloisonne Art Museum has launched a unique cloisonne-themed ice cream, allowing the public to have a deeper understanding of the intangible cultural heritage skill of cloisonne through the dual enjoyment of taste buds and vision. Tongrentang Zhima Health has innovatively launched healthy foods such as wolfberry coffee and durian twist flower, which have attracted the attention and love of many young consumers. In addition, Xiangboju has cooperated with well-known enterprises such as Perfect World and Tencent to launch themed products in combination with games, realizing the cross-border integration of intangible cultural heritage and modern technology.
Tongrentang Zhima health product display
A variety of refreshing ingenuity is presented, which fully demonstrates the perfect combination of traditional skills and the expression of the times, so that Dongcheng's intangible cultural heritage is full of vitality in the harmony and symbiosis of national tide and innovation.
Integration and renewal: complement each other and share beauty
In recent years, Dongcheng District has always been committed to promoting the inheritance of intangible cultural heritage, and actively implementing the "intangible cultural heritage renewal" series of work. Through the three levels of mechanism renewal, product renewal, and ecological renewal, we will continue to promote the reform and innovation of the system and mechanism of intangible cultural heritage work.
In 2023, Dongcheng District will officially launch the "Intangible Cultural Heritage Renewal" excellent project support plan, which will continue to focus on the four major directions of investigation and publication, inheritance activities, publicity and popularization, and rational utilization, and will include excellent projects that highlight the characteristics of the "intangible cultural heritage city" in the core area of the capital into the scope of support. These projects will not only receive the financial support of the "Renewal Plan", but also receive key support from Dongcheng District in terms of project coordination, optimal allocation of resources, financial support, and expansion of publicity channels.
The fruitful results of the "Intangible Cultural Heritage Renewal" excellent support project in 2023
In this cultural and natural heritage day publicity and display activity, Dongcheng District focused on the fruitful results of the 2023 "Intangible Cultural Heritage Renewal" excellent support projects, and announced 19 excellent projects that have won the 2024 support qualifications. This move aims to solve the problems in the process of intangible cultural heritage protection, inheritance and development through diversified measures, give full play to the role of intangible cultural heritage protection and development funds, promote the implementation of cases of transformation of intangible cultural heritage innovative achievements, help create a number of benchmark projects and cultural products with intangible cultural heritage as the theme, and further promote the high-quality and innovative development of Dongcheng intangible cultural heritage.
Today, innovation has become the core driving force for the protection and inheritance of intangible cultural heritage in Dongcheng. In recent years, a series of innovative events, digital platforms and brand activities such as "Intangible Cultural Heritage 101", "Dongcheng Intangible Cultural Heritage Cloud Fun Map", "Dongcheng Intangible Cultural Heritage in the Past Decade", "Our Festival" and "Passing on the Heart and Hand" have been deeply rooted in the hearts of the people.