At sunrise in summer, Lee Kam-hung in Cheung Chau, Hong Kong.
In the 1980s, Hong Kong's economy took off, relying on the enterprising efforts, innovation and flexibility of generations of entrepreneurs and workers, which achieved today's achievements. The spirit of Hong Kong has never been a single interpretation, nor a single meaning or indicator, but a collective and pluralistic idea and concept. Enterprising, hard work, unyielding, flexible, innovative, multi-minded, attentive, dedicated, dreaming, inclusive, diverse, mutual assistance, justice... They are all part of the spirit of Hong Kong.
Photo of Lee Kam-hung in his hours
In the past, the materials were not as abundant as they are now, and Li Jinxiong could spend a day with a pencil and a picture book. He has loved painting since he was a child and has cultivated a different sense of observation. In the fifth grade of primary school, he came across the name "graphic design" and felt that it had an extra layer of thinking meaning than "painting", and he was determined to become a designer when he grew up. To middle school, the main subject in his mind is only art class, he will spend five or six days a week to complete the artist class, that is, there is no Internet era, he borrowed 5 or 6 thick reference books from the library to go home, do a good job of data collection, conceive a good concept, do a good composition, and go home from school every day for a week, until he is satisfied, he can hand over his homework to the teacher. There was a year when I could get an A grade in my art homework throughout the year. Recall that this middle school student's art homework steps are no different from the current professional designer workflow, which was to be done by hand.
Wang Wuxian is a pioneer in graphic design in Hong Kong, which is greatly admired by Director Li.
Jin Daiqiang is a leading figure in the design industry and an enlightenment teacher of Director Li.
As long as the love is still there, why fear the years and months.
He was also hands-on from the school art class to the early work. In the past, to do a design draft, it was in black and white to communicate with the printing plate maker, and the design elements were drawn with needle pens, triangle rulers, and cloud rulers, so every cent of the order had to be measured accurately with the hand, and it must not be sloppy. This hands-on habit has been maintained to this day, and when he is creating, he will draft the idea in the notebook, thinking that this is the most effective form of communication. For him, the computer is a good tool, but it cannot replace the human brain's thinking, the computer is just the idea of the brain's creation. His passion for design has been maintained until now, and the love is enough to withstand the long years, and the feelings will never grow old.
In the 90s work scene, a professional color temperature CRT display will cost 50,000 yuan.
In the 90s, Lee Kam-woong made his own background wall to shoot the product.
The Hong Kong spirit of dreaming, being proactive and dedicated to it has been cultivated from childhood to adulthood, and he feels that it is also a portrayal of most Hong Kong people, and he has not stirred up special.
Shumi has now lived and worked with him for many years and has become accustomed to his "Hong Kong spirit", which has been verified by many project cases. The customer was satisfied with the final draft, and finally called Director Li a halt, that detail was not good enough, how should the typography be... Repeatedly pondering, even trying again and again, is to maintain a certain level of professionalism.
Zhang Shumei married a chicken with a chicken, and li Jinxiong was infected with a Hong Kong spirit.
Embracing the spirit of Hong Kong, "Hong Kong Husband and Wife Talk Brand"
A secondary design of a Cantonese noodle gift box, Lee Kam Hung integrated the traditional Lingnan architectural style into the festive Hong Kong-style giant flower brand vision, which is itself a piece of Hong Kong's intangible cultural heritage and a representative of the spirit of Hong Kong. In order to express the shining feeling of each flower of the flower brand on the plane, Li Jinxiong repeatedly did it more than ten times and could not achieve satisfactory results, and the typesetting was not rigorous enough, and finally he personally demonstrated it in order to calm down his obsessive-compulsive disorder. Such repeated revisions have become the norm, and the works of each project cannot escape the test of pondering and pondering.
Yue Tianfu Guangdong noodle gift box, Director Li personally handled the knife.
This kind of operation takes a lot more time than the normal company, often torturing colleagues to the point of not wanting it, and even crossing the boundaries of the cost budget. But in the end, it is necessary to "design until the director is satisfied" before it can be output, so Zhou Runfa is right, it is really "do Q dead man!" ”
Shumi knew that he was pursuing a standard that no one understood, a philosophy of perseverance, and most importantly, taking responsibility for the quality of his work. After all, Shumi is the one who knows him best. Shumi not only understands, but also learns the attitude of doing things, the overall consideration of the problem, and the requirements of the details to the file format. Their highly tacit understanding of the "Hong Kong husband and wife talk about brand" combination can indeed help many customers cultivate high-quality brands.
They believe that responsible professional standards and qualities can really help customers' brand development, which can make enterprises go longer and more stable. Mimi Creation can achieve such a standard of "design until the director is satisfied", there should be no customer who will object, right?!
Gu Jiahui composed, Huang Xia composed lyrics, Luo Wen sang "Under the Lion Rock" represents the spirit of Hong Kong people!
When we met at the foot of Lion Rock, we finally laughed more than we sighed — Huang Xia's lyrics
As a digression from "Under the Lion Rock", Lee Kam Hung planned an internal "Lion Rock" event when he was still serving the emerging shengshi company in Hong Kong, allowing colleagues to climb the Landmark of Hong Kong that was formed 140 million years ago - Lion Rock. Let everyone play the team spirit of mutual encouragement and encouragement, and also personally embrace this hard-working Hong Kong spirit spokesperson. Can you find him in the photo? Unable to find it, he got on a helicopter and took pictures. He didn't have to climb the mountain so easily? Of course not, he had gone up the hill several times before the event to plan and evaluate the situation. This is the spirit of Hong Kong!
Lee Kam-hung was on a helicopter, filming a group of colleagues on "Lion Mountain" from far and near.
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Hong Kong Mimi Creation
Rice Creation
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