The bustle of the halogen track has continued since last year, capital has entered the game, and novices have rushed to compete for the big market of 300 billion.
At this time, the old players broke the big news, and the Working Station of Academician Shan Yang of the Chinese Academy of Engineering was officially unveiled.
When the brine duck neck meets the scientific research station, this thing is quite strange.
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Restaurant company boss internal reference seven meals | wen
Tasteless food to build academician workstation, what medicine is sold in the gourd?
What big splash can the duck neck make? Someone really played it daihatsu!
Recently, the tasteless duck neck sent out a tweet, and the Chinese Academy of Engineering Academician Shan Yang workstation was officially unveiled.
This academician workstation is jointly built by the Changsha Municipal People's Government, the Hunan Academy of Agricultural Sciences, and Absolute Taste Food.
The protagonist is Shan Yang, academician of the Chinese Academy of Engineering, a food engineering expert, the president of the Hunan Academy of Agricultural Sciences, and has twice won the second prize of the National Science and Technology Progress Award and many other honors, honors and awards.
The point is that the main direction of this bull is plant extraction technology.
And the brine duck neck is based on spices into the soul, pepper, pepper, cinnamon, star anise... How to "extract" their aroma and present a more stable flavor is a technical bottleneck that has been difficult to break through in the brine industry.
In this way, duck neck and scientific research, absolute taste and Shan Yang academician, is not strange at all, the two are more like good brothers with the same ambition, to work together to move forward.
In addition to plant extraction technology, which makes the duck neck fragrant thorough and standard, there are also topics to be carried out, such as the automation and upgrading of the production of halogenated foods, the preservation technology of raw materials and products of halogenated foods.
Three hundred billion brine flavor big market, the second half began to fight!
This wave of overwhelming force seems to be sudden, but in fact there are traces to follow.
The halogen market, which has been dormant for a long time, suddenly accelerates in 2021.
According to ai media consulting data, the compound annual growth rate of the brine industry from 2018 to 2021 is 12.3%, and the overall market size of China's brine industry will reach 329.6 billion yuan in 2021.
Although there is an impact of the epidemic, the market size of brine is still considerable, and the small brine has supported a large market of 300 billion, and capital has sniffed "gold".
In 2021, well-known institutions such as Tencent, Sequoia China, Today Capital, and Challenger Capital have successively launched to add another fire to the brine market.
The market capacity is huge, the capital is blessed, and the masters are gathered. The entry of new brands, relying on the young brand image and the keen capture of new scenes, with the east wind of capital, rapid expansion.
The old brand continues to increase its weight, and exerts efforts in quality and safety, brand management and digital operation.
The second half of the brine competition is already white-hot.
In the first half of the competition, Absolute Taste has built 21 production bases (including 2 under construction) across the country, relying on the strength of the central factory, achieving daily cold chain distribution for more than 13,000 stores, serving more than 1 million consumers every day.
The huge scale advantage makes the absolute taste food revenue of 6.549 billion yuan in 2021, sitting firmly in the top position in the brine industry.
With enough confidence and strength, this breakthrough path is selected on the deepening of the supply chain and enhances competitiveness from the root.
From this point of view, this "circle-breaking" cooperation is more reasonable.
Fast, accurate, fresh, the breakthrough of the second half of the three words
At the press conference, many research topics of the workstation were also announced, such as innovative processes (such as plant extraction), the application of quick-frozen preservation technology, food deep processing (intelligent manufacturing), and bulk food standardization.
Of course, behind this slightly professional topic, the internal counselor jun also summed up the breakthrough of the three characters - fast, accurate, fresh. The deepening of these supply chain ends is directly related to the improvement of product quality, and the choice of consumers is increased.
Quasi: Plant extraction technology, the degree of standardization has been greatly improved
Although there is a standard formula for the production of brine flavor, it is difficult to maximize the standardization because of the slight differences in raw materials.
In addition, spices in the halogenation process, need different cycles to release the "flavor", but the industry will use a fixed number of cycles, after the number of times the brine will be scrapped, resulting in a certain degree of waste.
To solve this problem, it is natural to need the plant extraction technology that Academician Shan Yang is best at, through the extraction of spices, to achieve the standardization of the halogenation process, so that consumers can eat the "world is the same" brine duck neck, environmental protection and standard.
Academician Shan Yang is delivering a speech
Fast: Software and hardware upgrades, digital smart factories are coming
From the perspective of factory production, the brine industry has a low degree of intelligence, a low degree of equipment standardization, and a serious limitation of production efficiency.
Another focus of the delicious duck neck is to establish a clean, digital and intelligent smart factory, so that technology can be empowered, production efficiency can be greatly improved, food safety is more secure, and competitiveness is enhanced in all aspects.
This is equivalent to giving the entire industry a sample, exploring what the intelligent form of the brine production plant looks like.
Fresh: Improve the product preservation technology, and greatly reduce the loss of flavor
After the brine is produced, the flavor will gradually lose over time, and the experience of spicy and fresh flavor will be greatly reduced.
Another important topic of the academician research station is to study the preservation technology of brine flavor to make the flavor more durable.
This, on the one hand, can continue to expand the scale advantage of the tasteless taste. Previously, the distribution area of each delicious factory was 300 kilometers, but in the future, this area will continue to expand and more stores will be opened.
On the other hand, through the adjustment of the supply chain, the quality of the product can be improved from the root, and the flavor is stable and long-lasting, and the brine will be loved by more consumers.
In addition, promoting the formulation of "bulk food" standards is also one of the directions of academician workstations.
From these topics, it is not difficult to see that although sitting in the seat of the track boss, Absolute Taste still has a strong enterprising spirit and forward-looking.
"From the very beginning, I focused on consumer habits, in the delicious and quality, the convenience of purchase is also very important to consumers, the large number of stores directly solves the purchase problem of consumers, and occupies more markets."
This is the strategic focus of founder Dai Wenjun in the first half.
As a late entrant to the track, Absolute Taste has expanded rapidly and established a scale advantage by virtue of its asset-light operation mode.
In 2013, he extended control to the upstream industrial chain, pocketing the 24.1661% equity of Inner Mongolia Sefia Agricultural Science and Technology Development Co., Ltd., a company covering ancestral breeding duck breeding to slaughtering and processing companies.
Pay close attention to food safety issues and continuously deepen the supply chain, this second-half strategy has already appeared.
Now, the joint construction of the workstation with Academician Shan Yang of the Chinese Academy of Engineering is a more thorough attempt to empower the supply chain with science and technology and turn manufacturing into intelligent manufacturing.
This is the answer given by the tasteless second half.