The picture shows a Volkswagen electric vehicle
In recent years, the development of new energy vehicles has shown an unstoppable trend, not only a large number of emerging brands have been established into the market, the vast majority of traditional car manufacturers have also injected a lot of resources into this field, recently Volkswagen released the latest development plan, planning to build 800,000 electric vehicles in the next year, greatly increasing the proportion of new energy vehicles in the brand's sales, which makes various domestic car brands feel a little pressure, then the future fuel vehicles will be completely eliminated? Maybe the day when all the fuel vehicles will enter the museum will come.
The picture shows a Volkswagen electric vehicle
The latest statistics show that the new energy vehicles represented by electric vehicles have now accounted for 13.4% of the total annual car sales in China, and this figure will rise rapidly in the next few years, in order to compete for this huge market, the traditional car brands are planning to increase the proportion of their own new energy vehicle production and sales, Volkswagen released the data this time shows that the company's new energy vehicle sales have grown rapidly, and 100,000 pure electric vehicles have been delivered to customers in the first quarter of this year, if all goes well, This year, the company will deliver 800,000 pure electric vehicles to customers, an increase of dozens of percentage points compared to previous years.
The picture shows a Volkswagen electric vehicle
The main players in China's new energy vehicle market include a large number of emerging brands, and the rapid development of traditional automobile brands has brought great uncertainty to the market, so will the development of traditional brands such as Volkswagen bring pressure to the development of China's emerging brands? In fact, the pressure is definitely there, compared to the establishment of the new brand is not long, the traditional car brand has a huge financial resources, brand influence and after-sales security system advantages, these advantages are not reflected in the car itself, but is an important embodiment of the comprehensive strength of the car brand, emerging brands in these aspects is difficult to compare with the traditional brand. However, emerging car brands are not without the opportunity to break through, the opportunity is in technology, although the traditional car brand has a strong comprehensive strength, but the technology and sales logic of new energy vehicles and fuel vehicles are quite different, for example, most of China's emerging car brands have the financial support of Internet giants, they will integrate the Internet operation logic into the sales of their own automotive products, on the basis of the car to increase intelligent car machines and highly advanced automatic driving and other auxiliary supporting systems, in order to play the advantages of their own brand, It was able to kill a bloody road in the competition with traditional brands.
The picture shows an electric car
In addition, due to the large technical differences between new energy vehicles and fuel vehicles, emerging car brands can also find opportunities to break through, such as domestic BYD and other brands, through the study of more advanced electric drive technology and hybrid technology to greatly improve the performance of their own products, won the favor of the market, these brands are now also working hard to increase their own new energy vehicle sales, and even intend to completely stop the production of traditional fuel vehicles, so as to turn to pure new energy vehicle brands. Although traditional brands such as Volkswagen have a strong comprehensive strength, they may not be able to get opportunities in the face of the moat composed of these distinctive emerging brands in China, which is also a valuable opportunity for the development of emerging car brands in China, after all, traditional brands cannot always sit back and watch such a huge market opportunity slip away, and more resources will be invested in this field in the future, and China's emerging brands still have a long way to go.