From April 30 to May 4, 2022, Tencent Pioneer Cloud Games and China Radio and Television Hunan Network Co., Ltd. launched a full-fledged offline cloud game experience activity in 12 prefectures and cities in Hunan Province, with the "Number One Snail" product experience area gameplay as the core!
During the event, the user response was enthusiastic, and the offline experience crowd was endless. The concept of cloud games brings users a new experience, which breaks through the category of traditional video games, and users can play high-quality mobile games such as Glory of kings, Peace Elite, QQ Flying Car, Naruto, etc. on the big screen, which will fully interpret the new gameplay of living room entertainment.
Number One Snail is a cloud gaming hardware product for broadcast networks based on Tencent's high-quality game content, jointly developed by China Radio and Television Hunan Network Co., Ltd. It uses the broadcasting and television network to perform game rendering processing in the cloud, ensure the quality of high-definition games, and push streams to the set-top box through audio and video to complete user presentation. The product perfectly matches the problems of "low capacity and small memory" of the set-top box, and has the characteristics of no download, cross-end, distributed rendering, etc. Users can experience Tencent's massive high-quality genuine game content through remote control, physical controller and virtual controller.
The number one snail highlight is the diversified genuine game content presented on the radio and television screen
The number one snail product is a cross-platform, cross-terminal, and full-scenario cloud game product for users based on Tencent Pioneer's large number of high-quality games and launched through the unique accumulation of Pioneer Cloud Games in virtualization, codec and other technologies. Deploying a cloud gaming platform in the broadcasting and television network helps users get a game experience that can be played without downloading and clicking on the large screen of the set-top box, breaking through the performance limitations of the user terminal, and also expanding the content ecology of large-screen users and providing important value-added services.
Snail Highlight 2: Defining a cloud gamepad exclusively for the TV big screen
Customized cloud gaming exclusive gamepad, including: standard gamepad operation components, gyroscope, accelerometer and USB receiver, perfectly adapt to the characteristics of large-screen cloud gaming, so that the gaming experience has a qualitative improvement. Smoother and more comfortable operation.
During the event, China Radio and Television Hunan Network Co., Ltd. arranged the offline cloud game experience area scene of the number one snail product in 12 prefecture-level city areas in Hunan Province, with the supermarket as the core, mainly promoting the glory of the king and the IP of QQ flying car game, calling for user experience. Users participate in the QQ Flying Car Challenge on the spot, open the matching mode, as long as they successfully enter the top three, they can get a small prize. The prizes include Tencent Doll Handmade, Tencent Pioneer Customized Masks, Tencent Pioneer Weekly Card Member Rights and Interests, etc.
At the same time, from April 30 to May 4, Hunan Province has carried out a total of 60+ cloud game marketing activities, the main activities are BBK Supermarket, Hilton Business Circle, Vision International Shopping Mall, Zhongbang International Shopping Mall, Splendid Wuxi Commercial Plaza, Tongcheng Commercial Plaza, Nancheng Tianjie Lianhua Supermarket and so on. The purpose of the event is to publicize the form of new products, deepen the product impression of the C-end market, and enhance the brand exposure of new products in the province. In the form of experiential marketing, we will drive the growth of new business sales. The product has been well received by users: beautiful appearance and powerful function. The novel user experience of pioneer cloud games and the powerful entertainment functions of the number one snail product have won the strong love of users, and the scene has donated money.
Based on the first phase of the number one snail cloud game product, China Radio and Television Hunan Network Co., Ltd. and Tencent Pioneer Technical Support adaptation, has achieved full user coverage of its snail TV stock IP and DVB set-top boxes, covering nearly 700,000 users.
The target group of cloud games is all users of big-screen TV, and the project plans to take the young people as the entry point, continuously enrich the game experience, and gradually expand from the aspects of puzzle games for the elderly, fun educational games, and youth competitive games, so as to provide a diversified game experience for the big-screen family scene. The follow-up will also be cooperated with e-sports events to bring more happiness to thousands of households.
Tencent Pioneer is the official platform of Tencent Cloud Games. Users do not need to download the game installation package, click directly to enter the cloud gaming experience. Let users truly realize the cloud game experience of mobile phone, PC and TV multi-terminal interconnection. More than 100 genuine games have been launched, and there is also a new tour debut experience.
Baidu search for "Tencent Pioneer", more information, let the cloud game one step ahead.