Founded in 1993, Hetero is one of India's leading generic pharmaceutical companies and one of the world's largest producers of anti-HIV drugs. With more than 20 years of expertise in the pharmaceutical industry, Hetero's business areas include APIs, generics, and biosimilars. Hetero also provides customized pharmaceutical services to its global partners.
On May 11, Hetero announced its new corporate logo, brand architecture, and visual identity system. The new image is designed to guide and accelerate Hetero's business growth and development.
The new LOGO implants "Hetero" into a standard circle, leaving a notch on the left side of the circle, allowing the letter H to protrude from the circle's border. The last O letter is joined in the center with a circular border, creating an infinite dynamic of rigor and balance. Expressing the infinite opportunities created by Hetero's innovative solutions, reflecting Hetero's "Health for All" philosophy.
At the same time, the use of circles as the primary visual anchor to represent the concept of accessibility and global scope reflects Hetero's growing need for collaboration around the world.
The new brand color, dominated by warm red, symbolizes life, health and love, and expresses Hetero's passion for improving life, where every action and decision is designed to connect people to a healthier future.
The copyrights of the trademarks and images appearing herein belong to their rightful holders and are for informational purposes only, not for commercial purposes. If you do not intend to infringe on your rights and interests, please contact us in time to deal with it.