The yellow-tailed kangaroo wine you will drink later, I don't know if it can still be the same as now
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Many wine consumers will be familiar with the yellow-tailed kangaroo brand from Australia, it is simple and easy to drink, brand awareness is high, and may be the first choice for many people to initially contact wine.
Indeed, the yellow-tailed kangaroo is not only one of the three masters of Australian wine (the first place is naturally Penfolds), but also the world's first selling cheap wine. However, recent foreign media news, the owner of the yellow-tailed kangaroo brand, the Australian Casella family, is currently disposing of a large number of Australian vineyards under its umbrella, and is ready to package and sell about 7258 hectares of vineyards under the family name.
Founded in 1969, the Yellow-tailed Kangaroo Hello Tail brand was launched by the family in 2001 and is now highly recognized in the global market.
It can be confirmed that this sale has a lot to do with the recent sharp decline in the market for Australian wine, typical of the decline in the Chinese market of 84% of Australian wine due to the impact of anti-dumping duties in China. And, of course, there's the pandemic. As a representative of entry-level grapes, the market surplus of yellow-tailed kangaroos will inevitably lead to the protection price of grapes signed by the Casella family and growers as a huge burden on the company. In this transaction, the Casella family sold most of the wineries across Australia, leaving behind vineyards in the Riverina and Barossa appellations...
