In the movie Queen in Prada, there is a classic line that says," "From the first time you put on that pair of Jimmy Choo, you betray your soul."
In the Korean drama "You from the Stars", The goddess Jeon Ji-hyun plays Qian Song-yi who runs to Professor Du's house to knock on the door and cry after getting drunk. The pair of bling bling high heels in my hand are also from Jimmy choo.
Jimmy Choo is also the first choice for female celebrities on the red carpet and weddings.
In 2000, Madonna married Guy Ritchie in a pair of Jimmy Choo heels at her wedding.
And domestic angelababy, Lin Zhiling, Liu Shishi and other female stars were also wearing Jimmy Choo when they got married.
The last time I saw Jimmy Choo in a film and television drama, it should be in the movie "Love Myth", the shoemaker said that "every woman has at least one pair of Jimmy Choo in her life"
Jimmy Choo appears in countless film and television works with a noble posture, it symbolizes "desire" and "luxury", and is held up on the altar, creating a dream and seductive dream for the majority of women.
In terms of its status, it is much more than that. Jimmy Choo is also a fashion icon from celebrities to royalty, from musicians to heads of state.
With such admiration, what is the origin of Jimmy Choo?
In fact, the Jimmy Choo brand is named after the English name of its founder Zhou Yangjie.
Chow Yang Kit is a Malaysian, he grew up in a shoemaker family, but the family is poor, Zhou Yang Jie did not graduate from the sixth grade of primary school, began to inherit the "shoe industry".
Zhou Yangjie has a high talent for making shoes, and he designed a pair of puppy slippers at the age of 11 as a birthday gift for his mother. In Malaysia, puppies are believed not to get sick, symbolizing health.
In the 1980s, Zhou Yangjie entered the Condé Wernas College of the British University of the Arts with his excellent design.
In the process of studying, Zhou Yangjie's life is still very poor. At that time, he began to sell his own shoes, although the price was extremely low, but the lack of fame and publicity still made his shoes unpopular.
Fortunately, Zhou Yangjie later met Tamara Mellon, the accessories editor of vogue magazine in the UK at the time. Tamara Mellon is a wealthy family with a keen business acumen. In 1996, Zhou Yangjie and Tamara Mellon jointly founded the fashion brand "Jimmy Choo" in the UK.
1998 was a turning point for Zhou Yangjie, when the fashion magazine Vogue made an 8-page feature on Zhou Yangjie's shoes, and Zhou Yangjie became famous.
Jimmy Choo also began to enter the field of celebrity and was sought after by many aristocrats. Later, Jimmy Choo's exquisite handmade shoes were even favored by Princess Diana, and Zhou Yangjie created hundreds of pairs of shoes for Princess Diana before and after, and created Princess Diana's favorite 10cm high heels.
"Comfort" is the shoe code that Zhou Yangjie adheres to, he sets the height of high heels to 4 inches, and the composition angle between the sole and the ground is designed to be 45 degrees. The size of the palm surface is designed according to the height and weight of the wearer, so that the high heels can achieve the effect of both highlighting the curves of the wearer and wearing comfortably.
Later, Zhou Yangjie's niece Sandra Choi also joined Jimmy Choo as a creative director. Since then, Jimmy Choo has grown more and more diverse, becoming one of the first brands to introduce gorgeous shoes and handbags to Hollywood.
In 1999, Zhou Yangjie came to the Oscars with 60 pairs of white high heels to design and make shoes for female stars. Female celebrities can freely specify styles and colors, and Zhou Yangjie will dye and make them on the spot.
This battle made Zhou Yangjie a hit and laid the foundation for Jimmy Choo's status as Hollywood's "battle boots". According to incomplete statistics, Jimmy Choo has more than 600 exposures on the red carpet.
Jimmy Choo has been working to expand its retail business, expanding its sales network to the U.S. in just two years. Later, Jimmy Choo opened branches in luxury shopping streets around the world, such as London's Silom and Bond Streets, Paris's Avenue Montaigne, Rome's Condoti Avenue, and Tokyo's Ginza.
However, in 2001 and 2011, Zhou Yangjie and Amara Mellon have left Jimmy Choo.
Today, Jimmy Choo has grown into a very comprehensive lifestyle brand. Including handbags, small leather goods, accessories, perfumes and other collections, but women's shoes are still the core products of Jimmy Choo.