Text: Ma Liang
"On a long holiday, I drove my beloved Bentley on the road on the banks of the Seine, admiring the fallen leaves of the Champs Elysees, and the light Windsor blue of the body color was particularly conspicuous."
All along, the naming of models and body colors is a bit of a refinement, but the complex and varied color naming, sometimes will test the old driver, such as the girlfriend asked about the color number of the lipstick, the boyfriend asked the girlfriend how to distinguish Ultraman, the old driver may only be able to answer you in the end, black, white retention rate is high, red eye-catching to reduce the accident rate.
In recent years, the rise of independent brands and the naming of personalities, as if reaching a new height and also releasing themselves, all kinds of brain holes, running in front of the Internet name, simply conquered this session of netizens.
Before we often said "what the people need, Wuling will build something", but in the recent brush Weibo, I found that it is "what netizens play, Wuling will create what stem", Wuling to the car color naming is very interesting, let netizens call the insider.
Slag ash
"Catch up with me, and I'll be turned into slag by the second"
Is this "brothers come to Kan me" rhythm?
Northeast Silver
"Drive it, no matter what the east, west, north, south, no one dares to look at you"
Why is this a sound picture? There's a voice in my head!
Black and black
"I'm sorry I can't reach you colorful black"
Snail powder
"Fellow country powder, is the real powder of this powder taste, gameboy knows best"
This is simply produced in Guangxi, with special products coming!
Big coffee
If you want to be your concubine, just spoil me alone
This sweet straight man shouted
Health code green
One of the safest greens in the world, I wish you a star to unseal
Keep the green code, keep the job!
Deep buried in BLUE
Blue skinny shiitake mushrooms, do GB good blue
Such a harmonic stem, xiaobian is really not afraid of being deducted money?
Wuling's marketing content in the body can be said to be very fun, young and suitable for the tastes of current netizens, so that more netizens are also involved in this topic of "color". This kind of grounded, catchy color naming, so that the recognition of the car has been improved, to know that the current Hongguang MINI EV consumers, it is such a young consumption, easy to be remembered by young consumers and spread out, close the distance between consumers also broke the limitations of the circle, is a good effect.
Of course, this time is also only in the interactive topic of marketing, but as said at the beginning, independent brands in the naming is also playing a road of their own, such as the Great Wall Motors can be said to be a single force to carry up the car naming half of the country, since the Haval dog, there is a cute main female user of the cute cat series, and then received the coffee system, all from the name can deepen the consumer's impression of the car.
Personally, I feel that independent brands, whether from model naming, color naming or interior color naming, are also a way to increase consumers' recognition of their own brands and their own technical culture. For example, BYD uses sky gray, eclipse blue, basalt black and red rabbit brown in the interior color matching, which is in line with the interior design concept and also exudes an elegant atmosphere.
All in all, as a young and networked young consumer, for the brain hole of the naming are open attitude, but the scale is still measured, too grandiose and not conducive to the development of the brand, the final foothold is the quality of the product itself, naming in addition to showing personality, should also cover the characteristics of the product itself.
By Auto Press (some of the pictures are from the Internet, invaded and deleted)
Historical quality tweets