On April 28, the new version of "Plant Crisis" of "After Tomorrow" was officially updated online, and the commonplace and unknown plants caused an unprecedented crisis in the wasteland world. This version not only brings players a new plant-based monster system, but also the unique regenerator race of "After Tomorrow" also has the blessing of plant power, and the experience is greatly improved, which can be described as full of sincerity. Not surprisingly, "After Tomorrow" also returned to the top five positions of the best-seller list with this version.
However, the surprise brought by "After Tomorrow" this time is far more than the game content itself, with the exposure of a video on May 2, the virtual human character - Green Snake shines on the scene.
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This may release the signal that "After Tomorrow" has also taken the first step in the metaverse. The character of The Green Snake, from the "After Tomorrow" last summer's hugely successful Regenerator expansion film, is a member of the elite regenerator organization "Breaking Dawn", and the regenerator has since become the symbol of "After Tomorrow". With such a representative and popular character as The Green Snake, as a stepping stone to create a "wasteland metaverse", it is reasonable, but unexpected, and people can't help but wonder, what kind of layout does "After Tomorrow" have for the metaverse? What can the Metaverse bring to After Tomorrow?
The Wasteland Metacosm made After Tomorrow break the circle again
Compared with the popular moBA, xianxia and other market popular themes, the wasteland survival type represented by "After Tomorrow" is relatively novel. As the pioneer of this domestic theme, "After Tomorrow" has achieved a cumulative registered user of this theme, which is relatively unfamiliar to domestic players.
This aspect comes from the continuous digging and innovation of the theme of wasteland survival in "After Tomorrow". Since its launch in 2018, After Tomorrow has brought a wonderful large-scale expansion pack every year, and has perfected several versions to form a new game system. The aforementioned Regenerator expansion pack can be said to be a collection of masters.
On the other hand, "After Tomorrow" can achieve today's results because it has not trapped itself in the subject audience, but has always regarded the theme of "wasteland survival" as a novelty, and actively seeks to break the circle among young people. To this end, "After Tomorrow" has created a doomsday Live night of trendy electronic music, and also pulled users into the wasteland carnival of offline paradise on Halloween Night.
"After Tomorrow", which walks and plays with young people, naturally cannot miss the outlet of the metaverse, and virtual people are a good entry point.
According to a survey data released by iResearch, 92.3% of virtual idol lovers are between the ages of 19 and 30, that is, the Z era is its main consumer group. Although there are still certain differences between virtual idols and virtual people, the overall audience group is mainly young people in the Z era, and this part of the population is highly overlapping with the gamer group, full of curiosity about all new things, and the acceptance level is generally high.
The endless virtual people in different fields have once again proved that virtual people have a powerful circle-breaking energy. AYAYI, Liu Yexi, etc., with their outstanding appearance and exquisite makeup, have gained a large number of fans, successfully won the endorsement of major brands, and the commercial value has climbed all the way; digital astronaut XiaoYi has led everyone's vision to space at the same time, but also released people's imagination for future virtual people.
The performance of The Green Snake also lived up to expectations, the number of likes since the release of the first video of Douyin has reached nearly 700,000, and the content under the topic of #Wasteland Green Snake has received more than 65 million views, which has triggered heated discussions and content creations among players and netizens.
At present, the green snake has only launched one piece of content, but at the end of the video, the green snake's sentence "Welcome to my wasteland world" seems to be an invitation across dimensions, which makes people wonder why "After Tomorrow" will choose the green snake? What kind of wasteland metaverse will "After Tomorrow" be built around the green snake?
The origin of the role of the green snake has been introduced above, for "After Tomorrow", the introduction of the regenerator has an extremely important significance, in the bipolar confrontation between humans and infected people, the regenerator appears as the third race in the middle, not attached to either side, this setting is a completely innovative attempt for the wasteland survival theme.
And if you play "After Tomorrow", you will find that since the update of the Regenerator Expansion Pack, the members of the Dawn Breaking Organization have been seeing the beginning and the end, leaving sporadic information and stories throughout the game, so that players continue to realize that there must be a bigger story around the Dawn Breaking Organization, waiting to unfold.
Therefore, why "After Tomorrow" chose green snake, on the one hand, of course, is because of its popularity and uniqueness, on the other hand, because compared with alexei, Rachel and other players who know the roots, green snake and the dawn-breaking organization behind it, there is more content and setting of the creative extension space.
Because of this, the green snake as the first virtual person gave "After Tomorrow" the space to show its fists. We have reason to believe that "After Tomorrow" will gradually create a wasteland meta-universe with both wonderful theme content and unique bold theme innovation like Regenerator.
A solid "moat" outside the game
Obviously, breaking the circle is only the inevitable result of the continuous precipitation of the content of "After Tomorrow", the launch of the Wasteland Meta universe and the green snake virtual person has just become the tipping point of this result, and this "inevitable result" will also become a new starting point for the IP precipitation of "After Tomorrow", and the impact that the green snake can bring to "After Tomorrow" may be far more profound than we think.
Whether it is Dawn or Green Snake, it has not even been a year since it officially debuted in the game, and there is still great potential. In the game, the regenerator created a unique shining point for "After Tomorrow", which triggered a large area of discussion among players, and even Olympian Chen Qingchen was paying attention to the content update of the game. With the green snake incarnating as a virtual person, and the idea of "After Tomorrow" to create a wasteland metacosm emerges, outside the game, this flash point of "After Tomorrow" will further release more energy. It is foreseeable that the gradual expansion and enrichment of the virtual human characters represented by the green snake and the wasteland metaverse can continue to empower the IP matrix of "After Tomorrow".
On the one hand, the Wasteland Metacosm was able to create a moat for After Tomorrow that complemented the game itself. The Green Snake and the virtual people of the dawn-breaking characters that may appear later further strengthen the value of the "Regenerator" as a unique symbol of "After Tomorrow" in a different form than the game content outside the game, and use the virtual person as a medium to further strengthen the link between the player and the game world. In addition, with the gradual enrichment and improvement of the wasteland meta-universe, it can also further radiate more non-subject matter users, so that they can subtly understand the charm of "After Tomorrow" such as regenerators and wasteland worlds at a lower cost, and continue to complete the educational transformation.
On the other hand, the Wasteland Metaverse and its virtual human characters, as IP image assets independent of the game, have infinite possibilities for IP expansion. In the past, "After Tomorrow" has made a lot of efforts in cultural linkage, whether it is the "loyal dog version" launched on "World Dog Day" or the linkage "Chernobyl" to tell human historical events, which has been welcomed and hotly discussed by players.
But imagine, with the advent of the After Tomorrow Wasteland Metaverse, it can further break the wall of game and reality. Taking the virtual person Green Snake as an example, with a good image and super high popularity, no one can guarantee that she will not appear in the next brand endorsement activity, becoming a bridge for "After Tomorrow" to push the entire wasteland survival theme to more popular users. On the other hand, if the wasteland meta-universe represented by the green snake virtual person really develops into a huge IP asset independent of the game for "After Tomorrow", it will certainly be able to give its possible IP matrix products a unique advantage in the future and continue to empower the product.
epilogue
How many possibilities are there for After Tomorrow? For an ever-expanding IP, this question is difficult to answer, and there is no need to rush to give a clear answer. From the constant version updates of the game to the appearance of the Green Snake Virtual Man, to the huge wasteland metaverse that may be built as an opportunity, we can see that "After Tomorrow" has always stood with young people and with this era. If before the birth of the virtual human green snake, "After Tomorrow" was catching up with the times, then the emergence of the green snake marks that "After Tomorrow" has been exploring the frontier and leading the times. When the wasteland meta-universe gradually becomes a reality and the game IP precipitation is deeper, the "After Tomorrow" with a sharp sense of smell may bring us greater surprises.