Now the management of live broadcasting is becoming more and more standardized, and the restrictions are naturally more and more, and now there are many rules that are very big for the current live broadcasting industry in the latest live broadcast specifications.
The first is to require the removal of all the lists within a month, and the list of all live broadcasting platforms is a gold-sucking tool.
Generally speaking, the tip list can be roughly divided into the audience list and the anchor list. The former is to rank the audience according to the amount of gifts that the user pays in the anchor live broadcast room; the latter is to rank the anchor, and the reference basis is that the activity of the user giving gifts, watching, and interaction in the live broadcast room can extend the anchor list of different dimensions such as the popularity list and the hour list.
In the calculation rules of most live broadcasting platforms, no matter which list, there is only one basis for ranking, and the amount of tipping. The more money you spend, the more you earn, the higher you rank.
Most importantly, the list is an important basis for traffic distribution in the daily operation of the platform.
Taking the douyin list rules as an example, for the anchors of the top 100 list, they can get exposure in the live broadcast popularity list of the douyin search page, and the higher the ranking, the more exposure. The anchor who ranks first in the list every hour can get tens of millions of exposure of live broadcast room announcements and exclusive champion effects.
In addition to the traffic support of the platform, the tip list is also a magic weapon for anchors to accumulate popularity and create income.
Taking Douyin's popular anchor Liu Qihong as an example, the live broadcast on the evening of April 21 received a total of 169 million likes, reaching the top of the popularity list. On that day, Liu's fans increased by 9.674 million, and the number of his fans has reached 63.304 million.
The tip list stimulates the user's vanity and sense of superiority, and plays a key role in promoting the live broadcast revenue. The live broadcasting platform also makes full use of the list effect, ranking by the amount of tips, and using the number of fans accumulated by the anchor for many years to create revenue.
While the platform is making more income, the anchor is also making a lot of money. Of Kuaishou's 31 billion yuan of live broadcast revenue in 2021, the cost involving anchor sharing and related taxes is as high as 24.79 billion yuan.
What do you think about the removal of the list?