In 2022, 10.76 million graduates will enter the society, an unprecedented figure that makes many people a little worried about the employment of graduates, but the sorrow is not for everyone.
According to media reports, the chip industry has set off a school recruitment war as usual this year, and the annual salary of graduates has been raised to 450,000, and in 2020, this figure is still 250,000. A few years ago, a similar boom was staged in the field of artificial intelligence, and in 2018, the annual salary of AI graduates also reached 300,000, and the talent gap is still very large.
In addition to popular industries, graduates of some niche occupations are also in demand, such as dairy engineering, cooking and nutrition education, edible mushroom science and technology, lawn science and engineering, fragrance technology and engineering, horse industry, smart agriculture, etc.
Some graduates also choose to go to the grass-roots public sector in the western and northeastern regions for employment. Xi'an Jiaotong University's 2021 graduates in the central and western regions accounted for 49.61% of the employment; 271 graduates of China University of Political Science and Law chose to work in the western region and grass-roots units.
The three employment dimensions of situation, industry and region paint a picture of the employment of contemporary Chinese college students. Compared with their predecessors, contemporary youth have more diversified career choices, followed by a growing economy and an increasingly rich industrial structure.
And the direction of young people is often the direction of the rise and fall of the industry.
Agricultural "chips" with young people in the pasture
Although it is not as high-profile as the AI industry, China's agriculture and animal husbandry industry is actually facing its own "chip" problem, and there are opportunities when there are problems, especially for young people who have chosen to farm.
At the Kanghong Ranch in Hebei Province, where a cow was built by itself, Ji Wenya, Cheng Maoxin and Wang Xiaokun, who were born around 2000, have become cattle breeders with heavy responsibilities.
Born in 1999, a young girl named Jiwenya, she loved small animals, so when she was in high school, she chose the unpopular animal husbandry industry despite her family's opposition. After graduating and entering the ranch to work, I found that the ranch was neither as poetic as the advertisement "wind blowing grass and low to see cattle and sheep", nor like the sewage flowing and smelling in the imagination of the elders.
Modern pastures are a combination of agriculture and industry, where cows live in scientifically designed barns, eat feed prepared by phDs in animal nutrition, and daily health indicators are recorded by intelligent systems. The agricultural problems of the past have been refined into a scientific process: Ji Wenya's quality control department needs to test the cattle feed, the health of the cattle, and the milk that is about to start every day to ensure that all the fresh milk transported out of the pasture meets the standards; Cheng Maoxin of the feed department wants to ensure that every ratio of the cows eat is stable and the nutrient concentration is consistent; Wang Xiaokun of the breeding department shoulders the heavy responsibility of independent breeding of seeds.
Although the ranch is far from the bustling city, it has enough room for food, housing and growth, giving young people an enviable freedom: work and life balance, do not have to worry about the 35-year-old crisis. Less than three years after joining the company, Ji Wenya has changed from a small white who is not understood by his family to the most stable and considerable young generation in the family, improving his professional ability while also improving the art of management in practice.
The Jiwenya are not alone, and with the continuous development of the agricultural industry, the animal husbandry and veterinary direction has attracted more and more young people to join.
Public information shows that the employment rate of animal husbandry and veterinary medicine of college graduates has reached 100%. Young people in the ranch may not be able to get the same attention as young people in the chip industry, but from the perspective of job value, there is no essential difference. Young people who are struggling to solve the problem of chip card necks are working for the country's scientific and technological autonomy and information security, while young people who focus on farm work are responsible for the milk on the table of ordinary people.
In fact, agriculture, which sounds uninvasive, also contains many core technologies.
Few people know that the import volume of large-scale pasture frozen essence of dairy cattle in the mainland is more than 90%, and the use of domestic frozen essence accounts for only 10%. "Test tube cow" this technology, in the dairy industry developed countries industrialization application for up to 10 years, the mainland has not yet crossed the research and development period of up to 20 years, and dairy cattle breeding is the foundation of dairy production, directly affecting the core competitiveness of the industry, Vice President and Secretary General of the China Dairy Association Liu Yaqing once said, "In the modern dairy development strategy, do a good job in the genetic improvement of dairy cow breeds and the innovative use of germplasm resources is the primary task." ”
To improve the competitiveness of dairy cattle breeding in the mainland, it involves a series of highly scientific and technological things such as genome selection, molecular breeding, genetic assessment, etc. Dairy cow breeding seems to be an agricultural problem, but in essence it is a scientific and technological problem.
Dairy cattle breeding is only one link in the dairy series chain, in the forage, feeding and other industrial chains, there are still many problems to be overcome, many homework needs to be completed. Whether these lessons are done well or not really determines the competitiveness and development potential of the domestic dairy industry, affecting the quality and taste of every drop of milk that every consumer drinks.
Animal husbandry also has the pursuit of the stars and the sea, the value of raising a cow, no smaller than making products, making chips, it is related to the core competitiveness of Chinese agriculture, related to the food security of the Chinese people, there is a lot of potential, excellent talents to join the agricultural cause can also achieve the unity of personal value and social value.
Cattle breeder, a brand's six-year narrative
Due to various stereotypes, agriculture is difficult to become the first choice for people, especially young people, to find a job – as evidenced by the repeated discussion of pigs raised by students in famous schools. Recently, however, a campaign with the theme of "National Recruitment of New Cattle Breeders" has attracted a lot of attention.
On May 4, Adopt a Cow released a set of manifesto posters, throwing out the theme of "New Cattle Breeding Youth" as a cattle breeder. Subsequently, the "Our Generation" video was released in conjunction with the Xinhua News Agency client, which reviewed China's progress and changes in the past century as a clue and showed the progress of China's agriculture to the public.
On May 5th, adopting a cow and joining forces with new youth and Liepin, launched a special live broadcast of "National Recruitment of New Cattle Breeding Youth", calling on everyone to pay attention to Chinese agriculture and recruit talents for the ranch, in an hour of live broadcast, nearly a thousand resumes were harvested, and the number of field viewers reached more than 30,000, and at the same time launched a topic on Weibo, linked more than 20 brands such as Liepin, Haier, DingTalk, Gree and other brands to participate in the discussion topic, and presented the various details of animal husbandry in a way that young people liked, attracting a lot of attention.
The planning of adopting a cow is different from event marketing in the general sense. In fact, in the past six years, they have continued the unchanging theme of "raising cattle", and this time they are from the perspective of Chinese agriculture.
In the official tweet, the adoption of a cow wrote, "I hope to take this opportunity to let more aspiring young people pay attention to Chinese agriculture" and "gather one young cattle breeder after another to promote the new progress of China's agriculture bit by bit".
Talent is the foundation of an industrial development, when the technical level of agricultural production is improved, the talent reserve of agriculture also needs to match the growth.
However, not every ranch is so lucky to gather enough talent, and the talent gap in agriculture as a whole is still very large. According to the survey results of "China Vocational and Technical Education", as of 2020, there is a talent gap in animal husbandry enterprises of different sizes across the country, and in the next few years, the number of talents above the higher vocational college level will be about 280,000 people, and the number of middle-level talents will be about 100,000 people.
Compared with the heat, promoting the public' awareness of Chinese agriculture, especially young people, is the core of the adoption of a cow to plan this event.
Dairy cattle breeding is agriculture and technology
Although the public still has a stereotype of agriculture, in fact, modern agriculture has long been no longer the impression of people facing the loess with their backs to the sky and eating from the ground bitterly. Good agricultural technicians also need sufficient knowledge, skills and experience.
At The Kanghong Ranch in Hebei Province, the breeding team applied OPUS-IVP technology (dairy cow in vitro embryo transfer technology) to cultivate good breeds and expand the high-quality genes of dairy cows. Through cooperation with professional testing companies, cattle hair picking, blood samples, and genetic testing of more than 3600 dairy cows in the past two years, high-yielding dairy cows have been screened. This work is not only costly (the cost of genetic testing for a cow is as high as 360 yuan), but also difficult - in addition to the selection, it is also necessary to optimize the selection, collect as many eggs as possible from the donor cow, and in vitro fertilize with the semen of the high-quality bull to ensure the high quality of the cow embryos.
Wang Xiaokun, a young man after 00, works every day to inspect the cattle, find out the estrus cows that are over 13 months old and meet the height and weight standards, and help them artificially inseminate. It's a rewarding job. In 2021, Wang Xiaokun bred more than 1,000 cattle and successfully produced 600 to 700 cattle. When he first finished laying the calf, he had not yet played ear cards, and he could only find his calf among more than 3,000 cows through the color of the coat.
These calves determine the amount and quality of milk produced by the future herd on the farm.
The continuous construction around milk source breeding has shown results: in the annual yield of dairy cows in 2019, the yield of Kanghong Ranch has exceeded 13 tons, far exceeding the domestic average (according to the "2020 China Dairy Quality Report", the average yield of Holstein dairy cows in 2019 was 7.8 tons, an increase of 0.4 tons year-on-year, of which the yield level of large-scale farms reached 9.5 tons). The average protein content of milk is higher than 3.3g/100g, the number of somatic cells is less than 200,000/ML, the total number of bacteria is less than 30,000/ML, and the number of microorganisms is less than 20,000 CFU/ML, which not only exceeds the national standard, but also exceeds the EU standard.
Wang Xiaokun's work has helped the quality of the "chip" seed source of China's animal husbandry industry to take a big step forward. In December 2021, Wang Xiaokun's pasture with a cow was selected by the Ministry of Agriculture and Rural Affairs as the national dairy cow core breeding farm, and continued to work quietly to cultivate Chinese its own core advantage dairy cattle breeding source.
Invest resources to call on the public, especially young people, to pay attention to the adoption of a cow in agriculture, precisely because of the industry, insight into the essence, so understand the importance of talent, science and technology to animal husbandry, and update the public's understanding of the industry, is a way to help the industry attract talents.
At present, 7 farms have been built to adopt a cow, and 6 have passed GAP level 1 certification. Among them, Convoy Ranch was rated as a national core dairy farm in 2021, and only 6 of the hundreds of thousands of farms in the country won this honor.
Putting efforts into the industrial chain and calling on more outstanding talents to join the agricultural industry is the embodiment of adopting a cow with a long-term strategic vision, and it is also the reason why it can gain a firm foothold in the dairy industry in recent years and gain the favor of the market and consumers.
When the industry does solid work to promote the industry forward, agriculture will provide more talents with space to show, the stereotype of the public will be corrected, more young people will devote themselves to it, they will become the main force to promote the progress of the industry, and will also determine the future height of China's agriculture.