#为何露营经济突然火了 #
On May Day under the epidemic, the performance of tourism in major scenic spots was unbearable. Travel agencies are struggling, and individual tour guides resign and change careers.
Just as the so-called a few joys and a few sorrows, press the gourd to float up the scoop. Walk around with a tent, look for poetry but not far away from the camping economy, and kill the siege and fire all over the country.
Behind the dominance, one is people's compromise between the epidemic and going to distant places, and the other is to return to the original attachment of the ancestors to "wildfire rice". Back to basics, come on?
The camping economy originated from the "wildfire rice" inherited from their ancestors.
I remember when I was a child, every year with my friends in the village, I took straw and mulberry branches, oil and salt sauce and rice vinegar, pots and pans and bowls from home. Accompanied by his parents, he set off for a place with good scenery and relatively quiet scenery in the village.
First of all, choose an empty piece of land, dig a small pit, take a few pieces of dry mud from the rice field, and set up a simple wood-burning stove. However, it is a smoky and fiery fried rice. It is also difficult to put up this stove, burning and burning, burning and burning. A meal, back and forth, I don't know how many times to order a fire. Drinking cigarettes in the wild is not easy, but it is the freshness, the calm and fun of refreshing.
Later, with the improvement of people's living standards, like our children's generation, adults will also move the gas stove at home to the wild cooking, buy vegetables and fish from the street, and fry a wild drink to be fast. Several adults and children taste this "wildfire rice" together, relax their mood, slow down the pace of life, and enjoy it with ease and happiness.
In the 21st century, people earn more money, life is like sesame blossoms, and young people can earn and spend. How comfortable how to come. A variety of consumer economies continue to bloom.
Poetry and the summoning charm of the distance. Domestic and international tours are blooming everywhere.
But this year's epidemic has not given the tourism industry face, and the government has also called for non-essential departures.
The tourism industry under the dilemma has jumped out of a dark horse, and the camping economy has taken the lead in the May Day tourism market this year. According to the investigation of the reporter of the "Rule of Law Daily", at present, there are more than 50,000 camping-related enterprises in the mainland, and the total number of camping-related enterprises in the past three years has continued to soar. More than 20,000 companies have been established within one year. In 2021, newly registered camping-related enterprises increased by more than 140% year-on-year.
Dark horses are now a bit wild, with many shortcomings, which requires the government to constantly standardize and improve.
China's need for consumption is already an unavoidable topic, and production needs consumption to accept and complete.
The tall name of the camping economy is undoubtedly an upgraded version of "wildfire rice". Regardless of the materials, the equipment of the configuration, the tents in the wilderness and the acceptance of scenic development, it is a big article. How to do a good job of doing fine and strong, test the wisdom of enterprises and scenic spots, the government and the people.