introduction
Residents' incomes are growing, their wealth is increasing, and their consumer demand is constantly changing. Residents' awareness of health and wellness is stronger, and the demand for these two products is also increasing. Health and wellness are not exclusive to the elderly, and many young people have also joined the ranks of health regimens.
The sudden rise in social demand has promoted the great development of the industry in China, and there have also been a variety of types of health products in society, which are even called "miracle drugs" by residents. Among them, I have to mention the oral liquid of the wife of the previous fire, which is very popular with female consumers, why is it not selling well now? Netizens began to discuss.
In the face of such a large market demand, many merchants continue to introduce nutritional products and health drugs developed by Zhijia to the society. Moreover, a very mature health care industry has been formed in China, and all kinds of age groups and groups can have unique health care programs.
The health care products launched by Tomson By-Health have become extremely popular in society, and its many brands such as Brain Platinum and Golden Partner have become familiar commodities for residents. According to statistics, these two types of products alone can bring hundreds of millions of dollars of revenue to By-Health, and the huge wealth generated by the health and wellness industry has made many companies unmoved.
In order to attract consumers, many commodity manufacturers began to expand the publicity of the product, and even expanded the function of their own products indefinitely, false publicity, there are countless consumers are deceived by this type of advertising slogan, of which false publicity is the most serious, the most exaggerated slogan of the brand should be Mrs. Oral Liquid.
This type of health products is a unique health product for domestic women, and there are almost no products on the market that can compete with him. Mrs. Oral Liquid was able to succeed mainly due to the strong publicity model. By investing huge amounts of money in offline promotion and publicity, inviting popular stars to speak for themselves, so as to continuously improve their sales.
At that time, there was no medical beauty industry in China, and women wanted to make themselves more beautiful, many of them captured the psychology of women through nutritional products "Mrs. Oral Liquid", and formed a fallacy of drinking Mrs. Oral Liquid in society, which was both beautiful and healthy. A series of over-publicity has trapped many female consumers, and the product has led sales for more than 20 consecutive years since it entered the market in 1993.
The founder of Mrs. Oral Liquid is Zhu Baoguo, who is also a sales master, Mrs. Oral Liquid as a health product developed by Zhu Baoguo Company, can enhance women's physique, but the function and effect played by it absolutely cannot achieve the effect mentioned in the advertisement.
In order to make more women pay for their products, Zhu Baoguo invited a lot of popular stars to speak for themselves, and the famous singers Mao Amin and Lin Chiling were once the spokespersons of Mrs. Oral Liquid. And later in order to improve the authority of their own products, spent a huge amount of money to buy CCTV advertising space, won the trust of many consumers, Mrs. Oral Liquid has been sold well, profits of hundreds of millions.
Many women pay to achieve the effect in advertising, but after purchasing the product, taking it for a long time does not have the desired effect, which will make many consumers lose credibility with the brand. There are also some consumers who fight counterfeiting, and the miracle medicine created by Zhu Baoguo in the hearts of the people has become a counterfeit medicine that everyone shouts and beats overnight.
The reputation of Mrs. Oral Liquid has fallen to the extreme, although there are still sales, but the annual sales are miserable, which can be described as a big dive. Many people believe that the peak period of the development of Mrs. Oral Liquid has fallen to the bottom, which is completely self-inflicted. Consumers invest heavily in medical and health products, the ultimate purpose is to obtain corresponding curative effects.
"Mrs. Oral Liquid" completely deviates from the original intention of consumers, and does not invest a large amount of money in research and development of new products and improve the efficiency of products, but focuses on product promotion and marketing. After the residents buy and use, if they do not get the corresponding effect, the beautiful advertising slogan will also be punctured, and it will be abandoned by the market.
Consumers' trust in advertising words is more of an expectation of the efficacy of the product, and after the trust and expectation are punctured, all that remains is bad reviews. The health products industry in the society is in an upward period, the speed of development is also constantly improving, consumers in the face of many health products, must polish their eyes, maintain absolute sanity, do not now are still in the dark.
Manufacturers should also be responsible for their own products, honest publicity, not exaggerated, which can stabilize the consumption enthusiasm of residents, but also their own long-term development. All kinds of products should be honestly publicized, so that residents have a choice, rather than doing everything for profit.
epilogue
All in all, if a brand wants to gain a solid position in the market, the most important thing is to make its products have a great impact on consumers. Exaggeration, will make consumers have a great sense of deception, the credibility of the product will be greatly reduced, abandoned by consumers, abandoned by the market. Zhu Baoguo's wife oral liquid has embarked on the road of no return, which also warns other products in the same industry.
Today's topic: from the "national miracle drug" to everyone shouting and beating, relying on advertising to deceive for 20 years, and now there are still people who do not know the truth