Recently, Li Jiaqi and Liu Qihong's pair of "seeking wealth and killing lives" have dreamed of linkage.
Liu Qihong's wife Vivi said in the live broadcast that "everyone has jumped thin, you can go to Li Jiaqi to buy new clothes", Li Jiaqi quickly responded, "Thank you for your support, there will be a lot of new clothes at the May meeting"
This is not the first time they have linked, after Liu Qihong exploded, Li Jiaqi had told "the crushers who jumped to come back early to buy things" in the live broadcast room, and they were very anxious about the loss of fans.
Liu Qihong's explosion can be said to be a critical blow to Li Jiaqi in home isolation, and Li Jiaqi even laughed and said that she wanted to stagger the live broadcast time with Liu Qihong. The life of the head anchor is also not good, the last 40 days Li Jiaqi has broadcast 35 live broadcasts at home, but the decline in live broadcast data is very strong.
First, the category is single and repeated
During the home isolation period, Li Jiaqi moved the live broadcast room and the team and even the warehouse to his own mansion together, but even the head live broadcast also had a day when the bullets ran out of food, Li Jiaqi was not Doraemon, the new selection could not be sent to Shanghai, and consumers placed orders were also affected by logistics The express delivery was delayed, consuming everyone's shopping enthusiasm.
According to statistics, Li Jiaqi live broadcast room products repeated listing rate of up to 60%, some products have even returned to the scene three or four times, such as a explosive hair removal device, in the New Year Festival and 318 Goddess Festival have been on, April live broadcast room sold again, like this kind of goods Repurchase frequency will not be very high, and the price is not preferential to where to go, the consumer attraction is not strong.
There are many fans of Li Jiaqi who said that they will watch the preview before his live broadcast, if there is no product that he is interested in, he will not go to see the live broadcast, and many of the products he has sold in the live broadcast room recently have been sold before, and it feels that it is not interesting to look at.
Some netizens also said that because of the recent epidemic, they have a hoarding habit, and every time Li Jiaqi opens a live broadcast, he wants to buy some food at home, but he eats very little in the live broadcast room, and there is no desire to watch.
Second, the courier can not arrive late
Most of the consumption in the live broadcast room is impulsive orders, if the express response speed is too slow, and so on, when the consumer calms down, the return rate of the merchant will be very very high, and Li Jiaqi's live broadcast room also faces such a problem. Some netizens said that they purchased a foot care product in Li Jiaqi's live broadcast room, originally wanted to wear sandals on their feet after the weather was warm, but they waited for more than half a month for express delivery to their hands.
There are also some consumer complaints that place orders in Li Jiaqi's live broadcast room, when placing an order, they did not mark whether it was pre-sale, and as a result, they could only ship after ten days or so, and then they had to wait for nearly ten days of express delivery to arrive, although the special period can also understand the merchant, but I feel that online shopping is not as cool as before, and I don't want to buy it.
Li Jiaqi fans in the sealing area left a message saying that in the past, if Li Jiaqi did not grab something after the broadcast, she felt uncomfortable, and after the epidemic was sealed everywhere, she also knew that the express delivery could not come in, simply did not watch the live broadcast, and found that she was not anxious, and she did not have such a strong desire for shopping.
Data show that Li Jiaqi's live broadcast room traffic and GMV have dropped by one-third compared with before the epidemic, and the head is so miserable that other anchors can imagine. The live broadcast anchor itself is the role of the shopping guide, the substitution is very strong, if the broadcast is cut off for a long time or the selection is single, the loss of fans will occur sooner or later.
Now Taobao is supporting online stores to broadcast themselves, if there are conditions for merchants can try to do their own live broadcast, the key moment of self-help than relying on others to hope a little bigger. If the store does not have the qualification of live broadcasting, it is recommended to directly transfer the online store and buy an online store that can broadcast live.