Today (April 29), Kaiying Network released its 2021 annual report.
According to the financial report, in 2021, Kaiying Network achieved operating income of 2.375 billion yuan, an increase of 53.92% over the previous year; net profit attributable to shareholders of listed companies was 577 million yuan, an increase of 224.14% over the previous year. As of December 31, 2021, the company's total assets were 4.4 billion yuan, an increase of 24.12% over the previous year, and the net assets attributable to the shareholders of the listed company were 3.406 billion yuan, an increase of 17.89% over the previous year.
2021 is the second year of Kaiying's network transformation. The eye-catching performance of this annual report can be said to prove that Kaiying's new strategy of "research and development, issuance, investment + IP" has begun to bear fruit. While continuing to lead the "legendary" market, Kaiying Network is also gradually breaking the "dependence" on this category, forming a multi-category system and has achieved certain results.
01
R & D: So far, 6 games have been launched, and in 2021, R&D investment will exceed 300 million, with 11 reserve products in hand
According to the content of the financial report, at present, Kaiying Network has launched 6 self-developed games, including legendary products such as "King City Battle" and "Legend Hegemony", but it is more noteworthy that there are three other non-legendary games, of which "Sword Art Online Black Swordsman: Ace" and "Legend of the Demon God Hero" are all newly launched products last year.
These two products are adaptations of the two-dimensional IP, which once had a good performance after going online, which verified the company's self-research ability. Sword Art Online Black Swordsman: Ace won the highest iOS game free list No. 2 and No. 8 on the best-seller list, while "Legend of the Demon God Heroes" won no. 1 in the iOS game free list and No. 7 on the best-seller list.
In terms of reserve products, Kaiying holds 11 games of different categories, and the multi-category layout has begun to show results. Among them, the three products of "Mountain and Sea Floating Dream", "Project 0" and "Project D" have entered the late stage of development/the end of development, and I believe that it will be officially unveiled on the market soon.
During the reporting period, the company invested 339 million yuan in research and development, an increase of 8.27% year-on-year; accounted for 14.28% of operating income, down 6.03% year-on-year.
In addition, Kaiying also disclosed the company's R & D personnel. In 2021, the number of R&D personnel of the company will further increase to 948, and the number of R&D personnel will account for 68.6%.
In addition, in terms of distribution business, Kaiying's XY distribution platform (XY.COM) is still the main position of the company's game distribution, and has launched more than 100 high-quality games so far, covering role-playing, simulated scenes, leisure competitions, strategic strategies and other types of mobile phones, web pages, H5 games, with a wide user base.
The company's published and operated "Legend of the Demon God Hero", "High-skilled Hand Group", "Zero BattleFront", "Blue Moon Legend", "Legend of the King", "A Knife of Fury", "Legend of the Three Kingdoms" and many other games have very eye-catching performances. Among them, "Zero Battlefront" achieved the first place in the iOS game free list on the first day of its launch.
02
Investment: Invested in 12 companies during the year, mostly game developers
In terms of investment and financing, according to tianyancha data, Kaiying Network has invested in 12 companies in the past year, of which 10 are game-related companies. Kaiying Network said that the company's investment targets mainly focus on the upstream and downstream industrial chains of the game industry, and further supplement the company's product line by laying out other R&D studios with differentiated characteristics and creative gameplay outside the self-developed product line, and promote the formation of strong business synergy between strategic investment enterprises and the company's distribution business sector.
Specifically, the four developers of digital raccoon, qianqiao network, kinetic titanium network and optical particle network are more worthy of attention.
Digital Raccoon is a company focusing on high-quality product research and development, with many years of deep cultivation of card RPG products, with rich experience in game planning and design. At present, Digital Raccoon has successfully launched a self-developed product "Youkai Zhengbiao", and will continue to exert its strength in the future.
Qian Qian Network is an emerging game company with all-platform self-development and spontaneous capabilities such as PC, console and mobile terminals, and the main members of the team are from first-line game companies, especially in the science fiction genre games, there are successful project development and operation experience. The company focuses on two tracks: social games and science fiction games. At present, two games are under research, of which "The Way Forward" has been launched this year, celebrating the 100th anniversary of the founding of the Communist Party of China and exploring the combination of games and social values; the science fiction vehicle MMO game "Grok! " is in the process of development, positioned as a third-person perspective, refreshing shooting space battleship game.
Moving Titanium Network is a production company focusing on interactive animation and game content, and the team has been deeply cultivated in sub-genres such as suspense, reasoning, and thriller, aiming to bring the ultimate entertainment experience including high-quality perception and deep empathy to young players. At present, the company has a number of products, including "Strange Talk Event Book", "Soul Shifting Detective", "Mobius's Radio Wave", etc., and has reached cooperation with Tencent Interactive Entertainment, ByteDance, 4399 and other interactive content platforms.
Light Particle Network is a global boutique game research and development company focusing on science fiction SLG and two-dimensional simulation management products. The company's two self-developed mobile game products "Endless Galaxy" and "Norfrant's Story" have been launched one after another, and the third self-developed product "Project S" has now entered the pre-research stage, which will take the recent future alien immigration as the theme, try to use the experience of the first two games to deeply integrate simulation operation and SLG core gameplay, and break through the category bottleneck and crowd limitations from the perspective of gameplay innovation.
03
IP layout: There have been more than 9 IP authorizations, and the "Blue Moon" IP series of literary works was launched during the year
High-quality IP and its commercialization are also one of the focuses of Kaiying Network's development. According to the financial report, at present, Kaiying has accumulated a large number of IP authorizations through the introduction of IP strategies, including "Legendary World", "Blood Series", "Sword Art Online", "Legend of the Demon God Hero", "Mobile Suit Gundam Series", "Douluo Continent", "Tomb Robber Notes", "Westward Journey", "Fengshen Series" and other well-known IP, supporting the company's product diversification goals.
During the reporting period, the company signed a contract with the well-known writer Bu Lingnan (pen name: Los Angeles East) to launch the "Blue Moon" IP series of literary works, giving the "Blue Moon" IP series a new world view and plot. In the future, the company will launch more blue moon theme works to build a new chapter in the blue moon world.
04
The next step of development: self-owned IP creation, going to sea, meta-universe is the key direction
Looking forward to the future, Kaiying Network will continue to increase investment in research and development, optimize the project management system, and enhance performance incentives and performance incentives. According to the content of the financial report, in order to continuously enhance the company's core competitiveness, Kaiying Network will continue to exert efforts in four aspects, such as its own IP, going to sea, and the organizational ability of the meta-universe company.
Among them, in the area of its own IP, the company has established a joint venture with China Online Writers Village, Hangzhou Yuxi, to create exclusive IP with the Help of the Writers Village platform and many well-known writers; synchronously develop game products, novels and animations. Form a comprehensive IP matrix to enhance IP influence, shorten IP incubation time and cost, and enhance IP awareness through other derivative categories. Based on animation and games, through the authorization of other categories such as derivatives, ip awareness is further enhanced and ip value is strengthened.
In the field of going to sea, globalization and increasing overseas are one of the core strategic themes of Kaiying Network. Specifically, the R&D sector establishes a global thinking when setting up research and development, and uses the language of globalization to tell Chinese stories and Chinese IP in product design; the distribution plate is high-quality operation, cultural output + overseas local IP commercialization is a two-pronged approach to accelerate the growth of overseas flow; investment layout is more global R & D teams, especially in console games, SLGs popular in overseas markets, and simulated business categories.