Whether it's in a city full of high-rise buildings or in a countryside full of cooking smoke. Whether you are an elderly child or a child with a weeping beard, you may have basically heard of apples. Apple also relies on such a high market awareness to harvest wave after wave of wealth around the world.
With the passage of time, Apple's fortune has not been diluted in the slightest, and it is still difficult for other mobile phone manufacturers around the world to match. Today's Apple, also released the latest revenue data, with high-end strong strength, still continue the same myth of wealth creation, of which, smart phones are even more great.
However, Apple's move is also equivalent to tearing off the "fig leaf" of domestic producers, which is also developing high-end, why can't domestic brands achieve the impact on Apple or even surpass it? In the days to come, does Apple hope to continue to maintain such achievements?
Apple announced its latest revenue, and smartphones made a big contribution
In the early morning of April 29, 2022, Apple announced the performance report of the second fiscal quarter of 2022 on the same day, according to the latest financial report released by Apple, Apple's total revenue in the second fiscal quarter was $97.278 billion, an increase of 9% over last year, and the net profit was $25.01 billion, an increase of 6% year-on-year.
Don't look at Apple's performance this time compared to the previous fiscal quarter growth rate does not seem to be large, but Apple's own total economic revenue is not a lot, although such a growth rate is indeed not good in the intuitive quantity, but in terms of objective volume, it is indeed a good result.
Also according to Apple's financial report, the largest contribution to Apple's total revenue is the iPhone, which is said to bring sales revenue to Apple as high as $50.57 billion. It is not difficult to see from this that in Apple's latest revenue, the proportion of the smartphone business is still relatively large, basically accounting for more than half.
For apple's data, it can be said that many domestic manufacturers may be ashamed, saying that Apple's development of high-end, domestic manufacturers have not entered the high-end field? Xiaomi, OPPO, vivo in the high-end market actually have a layout, last March, Xiaomi launched the MIX FOLD folding screen mobile phone, OPPO in order to impact the high-end, but also with a strong combination. So, the same is to enter the high-end field, why are domestic manufacturers unable to achieve the apple shoulder to shoulder or even surpass it?
The same development of high-end, why can't domestic products do Apple?
On January 28, 2022, according to the latest data from market analysis agency Counterpoint Research, in the fourth quarter of 2021, Apple's market share was as high as 23%, and sales increased by 32% year-on-year, which means that Apple's mainland smartphone consumer market share hit a record high in the fourth quarter of last year, and returned to the top of the list again after six years.
From this data, we can see that Apple's own market recognition and market influence in the mainland is still relatively huge, and under the blessing of such a strong market, it is normal for domestic producers to be unable to surpass or match Apple.
In addition, in order to occupy more market share, then the use experience is a very important link, the current domestic manufacturers basically choose the more open Android system, and Apple mobile phones use iOS system. Although the openness of the Android system itself allows users to have a rich and diverse APP experience, they can travel in the ocean of app to a greater extent.
However, the user's most important thing is actually fluency, Apple's iOS system and Google's Android system, compared to a relatively large difference, this difference is the virtual background, will not occupy too much space, Android is just the opposite. In terms of the fluency of the iOS system, the Android system commonly used by domestic manufacturers is exploded, and the domestic manufacturers naturally cannot do Apple.
In short, due to the various advantages of Apple, domestic producers in the high-end field, there is currently no way to compete with Apple. So, in the days to come, can Apple's revenue continue to remain so high?
Can Apple still stick to this achievement?
On March 29, Apple was fined up to 5 million euros by the Dutch Consumer and Market Authority. Equivalent to about 35.1 million yuan. As of March 29, Apple was fined up to 50 million euros for its reluctance to develop dating apps for third-party payments. Although Apple compromised, the money could not be returned.
According to the Financial Associated Press reported on April 29, Apple will face a new antitrust charge in the European Union next week for restricting competitors' access to its mobile payment system, and once this accusation is established, Apple will be penalized at most 10% of the global total turnover, which is about $36.5 billion.
In the case of Apple's repeated penalties in the first half of this year, it is not so easy for Apple to continue to maintain high revenue and continue to maintain the high quality of products.
In addition, on March 23 this year, Apple is lobbying the US state government to use electronic driver's licenses, and on March 9 this year, Apple held a spring 2022 conference, at which Apple released new products such as new Mac Studio and iOS ecological display.
This means that In addition to producing iPhones, Apple itself also has to produce these products, and its own economic expenditure is not small, and under such a huge economic expenditure, apple may be difficult to maintain such results.
summary
Apple announced the latest revenue, the results are still relatively bright in general, I hope that the mainland smart phone manufacturers also step up their efforts, and strive to break the apple undefeated revenue myth in the future days, can make the arrogant, and empty-eyed Apple, see clearly, the real strength of Chinese manufacturing.