Since the metaverse concept became popular, there are not a few companies competing for layout, including some well-known large companies.
On the evening of April 27, local time, Disney unveiled a new immersive simulation game "Disney Dream Star Valley" and released a preview video. In the eyes of many people, this game actually carries Disney's vision of moving towards the meta-universe.
According to the content of the video, Disney's Dream Star Valley will open a fresh-food experience this summer, and the game will gradually appear on all major game platforms, including Steam, Epic, PS, Xbox, NS, Microsoft Store, App Store, etc.
At present, the game has launched a store page on the Steam platform, and the information on the page shows that it is the well-known mobile game developer Gameloft who is responsible for the development and distribution of this game. It is worth mentioning that Gameloft has previously created a mobile game "Disney Magic Kingdoms" for Disney, which is very similar to the genre of this new work.
The "digital version" of Disneyland, a hodgepodge of many well-known characters
According to the official introduction, Disney Dream Star Valley is a combination of life simulation and adventure games, the game will have a wealth of missions, exploration, and engaging activities, and Disney and Pixar's new and old friends will appear, players will be able to interact with it.
In fact, this can already be seen in the game's first promotional video. For example, Bass Lightyear in "Toy Story", Christopher in "Frozen", and Disney's iconic Mickey Mouse are all featured in it.
As we all know, after many film and television, literary works, these well-known characters have their own world view and background, in order for these characters to be more "harmonious" in the same game, Disney Dream Star Valley designed a world view setting and plot line of its own.
According to reports, the main stage of the game is set in a place called "Dream Star Valley", Disney and Pixar characters live in harmony on this land, but due to the arrival of "Great Forgetting", cut off the good memories connected to this magical place, the desperate residents of Dream Star Valley have nowhere to go, hiding in the dream castle with locked doors.
All the player has to do is to rescue the fantasy castle from the "Great Forgotten", the game player can come to different kingdoms, face different challenges, and unlock the corresponding Disney and Pixar characters in the kingdom when completing the mission.
It can be said that this game is like a "digital version" of Disneyland, and the plot is also very "Disney".
After completing various puzzles and challenges, players can make friends with Disney and Pixar characters, cook and fish together, or decorate their homes and live a comfortable life.
At the commercial level, according to the official disclosure, Disney Fantasy Star Valley will be a free game, and from the screenshots revealed so far, it is likely that appearance payment is the main commercialization path of the game in the future.
Gamble on the meta-universe, Disney is about to launch a full army?
Highly immersive, Disney-flavored "virtual world", Disney's Dream Star Valley is easily reminiscent of today's hot metaverse.
In fact, it's no secret that Disney wants to evoke a storm in the metaverse. At last year's full-year earnings conference, Disney CEO Bob Chapek talked about the metaverse.
"Our efforts to date are just a prelude to the fact that we will be able to more closely connect the physical and digital worlds, allowing us to tell stories without boundaries in our own Disney metaverse, and we are committed to creating unparalleled opportunities for consumers to experience everything Disney has to offer on our products and platforms, no matter where they are," he said. ”
Meanwhile, at the same time that disney's dream star valley game was released, the Los Angeles Times ran an article titled "From 2D to Web3: Disney is working on a metaversary game plan," which pointed out that Disney was developing a strategy to merge reality and virtual to achieve the next generation of the Internet pattern, which the industry called metaversity or Web 3.
The article cites an informed source who said Disney executives in charge of the field are meeting with leaders of disney's various departments to establish a working group and develop early models to understand how best to take advantage of emerging technologies.
Although the article does not introduce Disney's metaverse plan in detail, it is well known that sitting on Disneyland, Disney has always known how to bring players an immersive world, and now Disney's many IPs are also a weapon to help it go further and smoother on the road of meta-universe.
Perhaps, a meta-universe with a mouth full of Disney IP is coming.
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