The smart watch market has gone through eight years, as a new category from scratch, from immature to mature.
Today, Huawei WATCH GT 3 Pro series was released, focusing on high-end for subdivided groups, while creating a ceiling of value, it also brought some new information to the industry: high-end product positioning revealed the development trend of smart watches in the future, and also marked that the smart watch market is moving towards a mature stage.
「 01 」
Create a face value ceiling, and smart watches become status symbols
It has been eight years since the first smartphone landed and a new category has entered our lives. In recent years, with the improvement of the maturity of smart watch products, the market is in a stage of rapid growth, and the penetration rate is getting higher and higher. Global smartwatch sales were 75.3 million units in 2018, and by 2021 this figure has reached 127.5 million units.
With the popularity of smart watches, users have higher and higher requirements for it, it is no longer just a functional electronic product, but also a consumer product that represents a lifestyle and has personal attributes. We know that the important characteristics of consumer goods are to look good, fashionable and personalized. IDC research data shows that 16% of Chinese users buy wearable watches in 2021 for fashion decoration; while nearly 80% of users say that after buying wearable watches, they will still wear their traditional watches, of which 24% will still wear traditional watches.
In fact, this point can be seen from the traditional watch, for a long time, the meaning of the existence of the watch is not only the carrier of time, but also the inheritance of refined craftsmanship, emotional sustenance, and cultural heritage. Whether it is a successful business person or a fashion person standing at the forefront of the trend, there will be a piece of taste that matches their aesthetics and identity. It is precisely for this reason that some high-end watches on the market often appear in the situation of "one watch is difficult to find".
When smart watches have the attributes of consumer goods and fashion products, users wear them every day, and the requirements for their appearance and quality are getting higher and higher, the appearance should be good-looking, high-end, pleasing to themselves and pleasing to others, to match their own identity, can represent personal taste.
As one of the signs of the maturity of the smart watch industry, it is to provide products that better meet the needs of subdivided people. Huawei's WATCH GT 3 Pro series is facing the high-end crowd, boldly innovating in design, materials, and processes to meet their needs for high value and high taste.
Huawei WATCH GT 3 Pro titanium model in the design brings a new look and feel, the lines and angles between light and shadow blend and intersect, the material selection of titanium case, sapphire crystal screen lenses and ceramic back shell, time-consuming ingenuity of the luxury grade polishing to ensure quality, after more than 40 processes and 1700 degrees Celsius high temperature annealing process to make the wearing experience more comfortable. Huawei WATCH GT 3 Pro titanium metal model provides a variety of strap options for different scenes such as sports, business, and leisure, which is more suitable for business and successful men.
Huawei WATCH GT 3 Pro ceramic is a highlight of this new product, the design of this product is inspired by the world-famous "Birth of Venus", pure white and shiny ceramics from the beauty of the god like gelatinous skin, with gold and silver shell pattern bezel, its 24 exquisite waves symbolize 24 hours.
Ceramic materials have extremely high requirements on the process, after 50 processing processes, hundreds of diamond tools are repeatedly polished, and finally bring users a warm and delicate touch. This smart phone polished with the ingenuity of traditional watches, the merger of technology and elegance, is called "small porcelain watch", which represents the "ceiling" of the current smart watch value, and also represents Huawei's determination and ability to create high-end smart watches. It is believed that this watch can capture many female users who love beauty.
Huawei WATCH GT 3 Porsche Design adheres to the design concept of Porsche design genes and luxurious temperament, and naturally integrates the red and black elements of the classic dashboard into the rotating crown and sapphire glass mirror through the PVD physical vapor deposition process, and matches the exclusive Porsche design dial to show the best personality.
Design has always been the gene of Huawei terminals, and Huawei, as the leader of pioneering technology, pursues the ultimate experience while constantly exploring the aesthetics of science and technology. In each generation of products, from the shape design to the material, quality, continuous innovation. This time, the new design language, high-end materials and ingenuity of the "small porcelain watch" have created a "smart watch value ceiling", which represents that Huawei watches have begun to exert high-end market segments and strive to lead users to pursue quality life.
「 02 」
The sports health function is iterative, close to the health housekeeper
The reason for the rapid development of smart watches in recent years is to find the key pain points of users: sports and health.
On the one hand, user needs are enhanced. People's health awareness is constantly improving, from treatment to disease prevention, the demand for health monitoring is expanding. At the same time, more and more people like sports, sports projects are becoming more and more abundant, and professional equipment is also needed to guide and monitor sports; on the other hand, the supply capacity of manufacturers is improved. With the continuous advancement of technology, smart watches are becoming more and more functional, which can meet people's diversified and professional needs for sports health. It is in this context that smart watches have entered a period of rapid development and quickly entered the lives of more consumers.
In recent years, smart watches have become deeper and deeper in the two lines of health detection and sports functions, and Huawei has always been at the forefront of innovation as a leader in technological innovation.
First, let's look at the health testing aspect. With the improvement of people's living standards, people will pay more and more attention to their own health status, smart watches can provide daily health monitoring functions, just to meet people's needs for health concerns. Whether it is the huge number of chronic disease patients and the growing aging user base around the world, they all have a strong demand for health monitoring. In addition, even young people, the workplace is closely related to words such as "996" and "staying up late", they are more concerned about their health problems, and they regard watches with health monitoring as standard in life.
In recent years, Huawei has done a lot of research on active health management. From the heart health study in 2018, to the sleep apnea study in 2019, to the vascular health study in 2020, it has been constantly explored. This time, Huawei WATCH GT 3 Pro series continues the excellent heart rate, blood oxygen, sleep, respiratory health, stress, women's physiological cycle 2.0 and other comprehensive health management.
In addition, it has also added some more professional health management functions, such as a new upgrade of ECG signal acquisition electrode technology, recording accurate ECG data, supporting vascular health management, the series also added the heart health research and sleep apnea research initiated by 301 Hospital, and the respiratory health research jointly initiated by Tongji Hospital affiliated to Tongji Medical College of Huazhong University of Science and Technology and 301 Hospital, so that more users can enjoy the benefits of digital health.
In recent years, Huawei has expanded along the two directions of "wide" and "deep" in health monitoring, one is to cover more and more health projects, and the other is to become more and more professional, so that users can do a wrist health test anytime and anywhere when they raise their wrists, build a three-dimensional health protection system, and be the user's close health housekeeper.
Look at the motion function again. With the improvement of health awareness, the number of modern people participating in sports is rapidly increasing, especially under the influence of the normalization of the epidemic, people pay more attention to health than before, and the types of sports show a trend of diversification, specialization and high-end. Smart watches provide convenient and efficient fitness companionship, which is deeply loved by users.
Huawei GT series is born with a sports gene, and each generation of product iterations will have a new sports mode added. Up to now, a small watch has contained more than 100 professional sports modes, including outdoor running, indoor running, outdoor walking, indoor walking, outdoor cycling, jump rope, pool swimming, open water, triathlon (running and cycling combination), mountaineering, hiking, cross-country running, elliptical machine, rowing machine, skiing, snowboarding, cross-country skiing and so on.
This time, two high-end sports modes of freediving and golf courses have been added to provide users with a more professional sports experience. Of course, in order to match the professional sports functions, Huawei will also fully upgrade the software and hardware. For example, supporting free diving requires stronger waterproofing, HUAWEI WATCH GT 3 Pro series on the basis of IP68, 5 ATM waterproofing and refinement, through 200 rounds of pressurized waterproof test cycle, to achieve breakthrough diving-grade waterproof performance, in line with the provisions of the diving equipment engineering standard EN13319, can support the maximum depth of 30 meters free diving sports.
Freediving is a professional and niche sport that is popular with the adventurous elite and heavy sports enthusiasts. Golf is a stylish and elegant sport, which cultivates emotions, self-cultivation and socialization while exercising. The two new sports features are more in line with the needs of high-end people, which can also show Huawei's determination to deepen the high-end market segment.
「 03 」
Temperature beyond function, the fulcrum of a smart lifestyle
Smart watches have been developed for nearly eight years, this market has gradually matured and expanded, and several performances of maturity include: First, the industrial chain is becoming more and more mature, if you look at it with the technical maturity curve, it has entered a period of rapid rise. Second, more and more enterprises have entered, smart phone manufacturers, independent smart watch companies, and various health companies, have been involved, full competition to promote rapid progress in the industry. Third, the models have also begun to be subdivided, refining to serve different groups of people and meet the needs of users at a higher level. Fourth, the relationship with people is getting closer and closer, and the influence is getting bigger and bigger. Smart watches are the only smart devices that can be in close contact with users 24 hours a day, as one of the closest "partners" of users, smart watches are not just to implement some functions, but will slowly change our way of life.
For example, in the past, people were sick and went to the hospital to see a doctor, but now they pay attention to their own changes every day, early detection and early treatment, and change from treatment in the disease to pre-illness management, which reduces the chance of getting sick and improves the quality of life. A good smartwatch not only provides health data, but also provides professional health services. Huawei WATCH GT 3 supports the addition of 301 heart health research, early risk screening for atrial fibrillation and risk screening for sleep apnea, and users who join the research program can detect abnormalities early, treat them early, or defend themselves.
Many health problems come from daily habits, and according to the Dahlgren-Whitehead health model included in the World Health Organization, the individual lifestyle is located in the second layer of the model and has a high correlation with personal health. Compared with the first layer of factors, personal lifestyle is a modifiable factor and is the core focus of personal health management.
This time, with the release of Huawei WATCH GT 3 PRO, the sports health App has been fully upgraded, and the Chinese Preventive Medicine Association has launched the healthy clover function, from the three dimensions of exercise, sleep and emotional management to help users develop healthy habits. As long as the user personalizes the settings according to their own needs, the watch will remind you to drink water and take medicine in a timely manner, or remind you to take deep breaths and daily mindfulness, for the people who stay up late, they can set early sleep reminders, and for stressful users, they can set reminders to be happy... It may seem like a small thing, but long-term persistence will benefit the user's physical and mental health.
Huawei WATCH GT 3 Pro will also send out punch card reminders every day to help users cultivate good and healthy living habits in a busy and fast-paced life, and when you complete all the health matters today, the green clover will also bloom for you. To be honest, this is to understand the favorite item function, see the lit clover every day, feel that the quality of life of the day is particularly high, full of happiness.
In addition to personal health, we are more concerned about the health of the family, Huawei WATCH GT 3 can also connect you with the health of your loved ones, Huawei sports health App, into the "health" - family space, you can know whether the family has recently slept well, exercise, whether the body's various indicators are normal? Parents are older, the children are not around, you can also pay attention to the health of your parents in this way, and when you chat with your parents every day, you can also remind your parents to pay attention to something more targeted. From this point of view, Huawei smart watches are not only the health stewards of one person, but also the health stewards of the whole family.
Huawei WATCH GT 3 Pro relies on harmonyOS operating system, an increasingly rich application ecosystem and Hongmeng distributed experience, covering life travel, game entertainment, efficiency improvement, and sports health, bringing users a more convenient experience. For example, in the travel scenario, you can call applications such as Baidu Map, AutoNavi Map, and Air Travel, support applications such as Himalaya in video and entertainment scenarios, and support applications such as Fit Fitness and Mint Health in sports health scenarios.
Huawei's WATCH GT 3 series has a maximum battery life of 14 days and is close to the body for 24 hours, allowing users to enjoy a smarter and more convenient life experience anytime, anywhere with rich application support. Such a smart watch has already jumped out of functionality, penetrated into all aspects of the user's life, and affected the user's lifestyle.
Ten years ago, no one could have imagined that mobile phones would be so closely related to our lives, and many people would be affected by leaving their mobile phones even if they had food, clothing, and housing. In the future, smart watches will become an inseparable part of our lives like mobile phones, raise your wrists for a physical examination, have a "personal trainer" when exercising, and always have a life assistant to remind you to take medicine, rest early, and keep a good mood... Huawei smart watches, in addition to the function to bring more temperature, is a lifestyle change, but also a fulcrum of future smart life.
【Conclusion】
The smart watch industry is becoming more and more mature, and the release of Huawei's WATCH GT 3 series allows us to see a new wind direction in the industry: the market has begun to subdivide to meet the needs of different user groups. The newly released Huawei WATCH GT 3 series is more in line with the needs of high-end people, the appearance can be played, the quality is excellent, and some high-end people's favorite sports functions have been added, which is broader and deeper in health management, and meets the needs of users in multiple scenes.
Some people who have not worn watches before are likely to be attracted by comprehensive health management and professional sports functions, and the appearance of "small porcelain watches" will attract a group of fashionable and trendy female users. It is believed that the release of Huawei's WATCH GT 3 series can play a good role in pulling the high-end market and accelerate the full popularization of smart watches.