Text/VR Gyro Small Drill Wind
Around 2016, the B-side began to become an almost absolute tilt direction for VR/AR manufacturers, and this situation has lasted for 6 years. After 6 years, in the spring of this industrial recovery, B-end manufacturers have finally begun to extend tentative tentacles to the C-end again.
What is a little different is that we find that manufacturers who have entered the C-end not only have their own solid style of the B-end, but also began to give technology a rare temperature while being relatively more pragmatic.
Won the NETEXPLO "Global Top Ten Technology Innovation Award", Bright Vision released the new AR glasses
On April 13, after a year-long selection process, the NETEXPLO Expert Committee selected 10 breakthrough digital innovation technologies from more than 3,000 projects found worldwide and awarded NETEXPLO the "Top Ten Global Technology Innovation Awards" in 2022.
In this list of winners, Bright Vision is prominently listed, becoming the only AR company selected this time, and the only Chinese company selected. Ranked second in the official global audience vote "Favorite Products".
Image source: Bright field of view
For many people, NETEXPLO seems to be rarely heard of compared to the Red Dot Award, iF Design Award and other awards, but its gold content is not small.
Founded in 2007 by UNESCO, the French Senate and the Ministry of Digital Economy and THE ECOSC Paris, NETEXPLO has a more unique meaning than the general Science and Technology Innovation Award, that is, in addition to the humane care in addition to science and technology.
Bright Vision also won the award because of the innovative design of AR glasses for hearing-impaired people in the field of "digital technology creates reasonable accommodations for the lives of people with physical disabilities".
Counting the application scenarios of AR glasses, mostly in industrial, training and other scenes, it feels far away from the public, and in entertainment and other scenes play a more icing on the cake role, the real can be counted as a small number of charcoal in the snow, bright vision for the hearing impaired people to provide AR glasses is one of them.
The main function of this AR glasses is subtitles, so it is also called AR subtitle glasses. It can help the hearing impaired people to "take advantage of their strengths and avoid their weaknesses", convert speech into text display in real time, avoid hearing impairment, and amplify visual advantages. The glasses adopt an array of optical waveguide optical solutions, which can not only communicate efficiently and smoothly when worn by users, but also have the intersection of eyes and truly achieve distanceless communication.
Wu Fei, founder and CEO of Bright Vision, said: "We found that these subtitle glasses are of great help to people with hearing loss, so we have done a lot of support and donation related to people with hearing loss, as well as continuous communication. ”
It is also the research and development and application of this AR subtitle glasses that allows Liangliang Vision to find another social value point implemented to specific groups of people and specific individuals.
Value-driven, bright vision of the product view
"Be sure to do something that is really valuable to others." This point of view was repeatedly mentioned by Wu Fei, "For us, there is no value not to do, there is value, we will do it seriously." ”
For Wu Fei, AR subtitle glasses are of high value to the hearing impaired. He mentioned an impressive case. A famous hearing-impaired PhD student came to study, and when he put on the AR glasses that helped him communicate, his body suddenly relaxed on the sofa, tears flowing down his cheeks.
Wu Fei said, "This is the opportunity brought by the new technology, this feeling is something that people who could have heard will never feel, and I think everyone should pay more love in this matter." ”
Not only love, AR subtitle glasses help the hearing impaired to achieve barrier-free communication, but also to achieve greater social value. Wu Fei said that AR subtitle glasses can release more productivity for the country:
"There are a lot of people who face greater challenges in their jobs because they can't communicate. The owner of a million fans on station B is actually a very popular hearing-impaired little boy. We want to leverage ar's capabilities. ”
And the hearing impaired crowd seems to be a minority, but its total number is not small. As early as 2006, the mainland conducted the second national sample survey of the disabled, and the data showed that the total number of hearing disabilities in the mainland has reached 27.8 million. Therefore, caring for minorities is not only about caring for individuals, but also contains greater socio-economic value of having both worlds in common.
Image source: Network
Even so, for ambitious manufacturers, such a number is still too small compared to the C-end market, so prioritizing the needs of the majority seems to be an inevitability, while the needs of minorities often seem irrelevant.
But there are always some people who will project their eyes on the corner where no one cares, for example, we have seen mobile phone manufacturers optimize the hearing impaired in functions such as speech to text, and AR glasses manufacturers are ready to invest in this direction for a long time.
For Bright Vision, it is this value-oriented drive that allows it to find that AR can produce practical value for many industries on the B-side in the early stage, which is why it quickly cuts in from the B-side. This time, the AR subtitle glasses allowed The bright vision to see the value they wanted to see, and decided to use it as the entry point of the C-end.
Deep ploughing of the B-end for 8 years, the C-end opportunity has arrived
From the end of last year to the beginning of the year, the restless atmosphere of the C-end market has gradually fermented, whether it is the entry of traditional manufacturers or the strategic adjustment of the old manufacturers stationed at the B-end, which has once again revealed the important market position of "the place where soldiers must compete".
Founded in 2014, driven by value, Bright Vision, which has been rooted in the B-side for 8 years, will also become one of them.
Image source: Network
Based on the aforementioned smart AR subtitle glasses and related technologies, Bright Vision will release new smart AR glasses, together with the China Hearing Medicine Development Foundation, and other heavyweight partners of Bright Vision, to promote the construction of barrier-free environment. This will also be a masterpiece of the Bright Vision Force ToC Market.
Regarding the C-end of the entry, Wu Fei has his own market observation and judgment, "The B-end has actually now come to a general product market situation. And this wave of C-end small boom in the market, in Wu Fei's view:
"Mainly because some key technologies and devices have seen hope, such as mircoLED-based solutions, the overall performance of the system platform, etc., so everyone is doing this new hardware attempt." But from the demand side, from the C side, the general pan-entertainment C-end AR glasses may take a while. ”
Founder and CEO of Bright Vision Wu Fei
In Wu Fei's view, he feels that at this stage, the C-end has a lot of opportunities to come out, such as many vertical applications everyone is doing their own attempts, but from the product selection, or to choose the most just needed application to start, this is also the bright vision to choose the direction of entry.
Therefore, unlike some manufacturers who directly challenge the needs of general-purpose consumers, Bright Vision chooses to give technology a temperature, starting from the vertical target group and facing a broader market. This vertical target group is the hearing impaired group mentioned above.
Choosing to serve a relatively narrow target group of people to start, from a business point of view, Wu Fei also has his own thinking: "To extend the cycle, the last excellent product must not come out of thin air, but first serve some people, and then serve everyone, which is the eternal truth, such as keyboards, PCs, at the beginning to serve a special group of people, and finally began to show." Of course, the company has a business mission, and it must be made stronger, but it must not deviate from the basic values of society. ”
Of course, from the functional point of view, AR glasses are good at serving a certain part of the population does not mean that they can only be exclusive to this part of the population, so the function of AR subtitle glasses with bright vision is also versatile and can also be oriented to a broader market.
Entering the C-side does not mean that Liangliang Vision will give up the B-side, Wu Fei said, "We are still deeply cultivating the B-end, including optical, hardware and software full-stack services." ”
Development from the B-end to the C-end, from the military to the civilian development, is a common development path. The reason for this is that the C-end market has higher requirements for product maturity than the B-end, so when the product reaches the moment of going to the C-end, it often means that the technology and products behind it have reached a new stage. This law also applies to bright horizons.
The premise of cutting into the C-end is the improvement of technology and products
A masterpiece, unique... Such an adjective is enough to see Wu Fei's confidence in the product of bright light-up AR subtitle glasses.
Wu Fei revealed that the birth of this product has undergone a lot of practical work, including the survey of nearly two or three thousand users, and there will be live broadcast activities to interact with them every week. At the same time, he also visited a lot of professional institutions, including schools for the deaf and dumb, many places where daily deaf and dumb people gather, etc., and did a lot of exchanges with them. Behind the scenes, Liang Liang also completed a very rigorous social research with professors from Tsinghua University.
Not only for users to do research, in terms of technology, bright vision has also begun to reveal years of technical accumulation, which is also one of the important reasons why Wu Fei calls it a masterpiece.
Wu Fei revealed: "We have made a lot of optimizations to this product, made it lighter, and it is a wireless design, and we have also used our latest optical waveguide with complete intellectual property rights on this product." In the production process, the fully automatic test assembly equipment of the same level as the iPhone for the camera has been used, and the yield rate is also very high. ”
Image source: Bright field of view
Optical waveguides have attracted much attention as a popular optical solution in recent years, and the number of manufacturers developing them is gradually increasing, but on the whole, it seems that they are not very mature. To Gyro Jun's surprise, Bright Vision is not only developing array optical waveguide technology, but also has a mass production yield of 98%.
"We did a lot of research and development, very early on began to prepare for the process, glue, materials, including testing, etc., and even formed a complete set of middle office capabilities from simulation to design to production, which ensured that this product can achieve a high level of mass production of 98%." Wu Fei mentioned.
The reason why it has unique advantages, from the perspective of battery life and weight reduction, Wu Fei said, "Because when we do ToB, in fact, ToB customers have even higher requirements for battery life than ToC." We have summarized 100 design codes for design glasses, which are structure-specific. Then there are many weight loss considerations, all of which are reduced in 0.1 grams as a standard unit. ”
It is reported that this glasses is not a simple superposition of AR functions, but a combination of core technologies of bright vision. Many functions are also analyzed after accumulating thousands of hours of user usage reports, and the scene functions will be summarized from these analyses.
The above visible bright vision is prepared for the C-end of the entry, both technically and productally. Wu Fei said that there is still room for this product to continue to be optimized, and the whole team is still tackling several important breakthrough points, and has begun to plan for the next generation, continuing to carry out technical challenges and innovations.
epilogue
Bright vision from serving a small number of people to the C-end, and as a long-term adherence to the road to go, to practice the social mission at the same time, but also let science and technology have more temperature. As Wu Fei called for, science and technology should be good, "we must insist on doing meaningful things, do products that are really valuable to others." ”
For society as a whole, special groups are victims of genes and destiny, and are probabilistic events. But for themselves, it is a dilemma that is difficult to get rid of in their lifetime, if technology can give them the ability to communicate and coexist with ordinary people on an equal footing, then they will also have the key to get out of the predicament.