Nowadays, they will not point out internet black talk, they are embarrassed to do business, and even the traditional automobile manufacturing industry must cater to this trend.
From the beginning of Boss Jia's "ecological anti", to today's "community economy" of Internet car manufacturers.
In fact, to put it bluntly, it is nothing more than to increase the stickiness of users, so that users can't forget it, and they want to buy it...
As a traditional luxury car company, BMW is the master of this, its user stickiness is based on BMW's sportsmanship, based on brand belief, and even its users call themselves bimmer, the pursuit of pure driving pleasure.
But recently, some people in the bimmer have "anti-water", and it is also the "essence" of BMW - 3 series owners, what is going on?
Through the owner's introduction, we learned that he was originally the owner of the BMW 3 Series, but in the process of use, he gradually discovered many problems with the 3 Series, just because he had the need to buy an additional car, so he learned about the Volvo S60. The same is the luxury brand B-class sedan, 3 series of S60 all have, 3 series of no S60 are also equipped, and calculate down, S60 high-end model is the price of the 3 series entry-level model, the cost performance is directly pulled full, who can not stand ah...
First of all, let's talk about cost performance, with the intensification of the consumption upgrade trend in the Chinese market, the original many luxury brand models that are high up in the sky have now entered the homes of ordinary people. But then again, it is not easy for ordinary people to make money, and they all want to spend money on the blade, especially when buying a car.
In the mainstream luxury brand B-class car, Volvo S60 is undoubtedly more cost-effective existence, through the summary of information we learned that the S60 main sales price is basically around 250,000-260,000, different regions will have small differences. And we understand the S60's opponent BMW 3 Series can be found that now its main sales model landing price is between 360,000-370,000, and the difference between the two cars is more than 100,000! But in terms of configuration and the creation of a luxurious feeling, there is no obvious gap between the two, and even in the comparison of safety and health, the S60 is obviously better...
The price is similar, the space is basically not much different, the comfort configuration is also equal, and in terms of safety, the Volvo S60 can be described as the ceiling of the same class model, representing the standard of luxury B-class cars.
In terms of safety building, Volvo S60 attaches special importance to "soft and hard", and creates a safer travel guarantee through the linkage of active safety and passive safety. At the level of active safety, S60 is equipped with Volvo's proud City Safety City Intelligent Safety System, which is a highly intelligent and highly automated safety assistance system created by Volvo according to the characteristics of urban vehicles, which can help car owners perceive risks in the complex road conditions of the city, remind drivers to avoid risks in advance, and reduce the probability of occurrence through automatic braking, emergency avoidance assistance, road departure warning and other means.
At the same time, if it really happens, the S60 also has the Plan B, which is to "resist" through strong passive safety. The Volvo S60 body is made of a large proportion of high-strength boron steel, which can resist most of the encounters encountered on the road and ensure that the crew compartment is not deformed. However, the release and transmission of energy also needs a medium, at this time, the volvo S60's high-strength cage safety body will play another role, to ensure that the crew compartment is not deformed, the collapse energy absorption area will quickly absorb energy and alleviate the impact. Combined with the S60 series of standard 6 airbags and SIPS side impact protection system, you can ensure the safety of the S60 crew compartment to a large extent.
Therefore, the BMW 3 Series owner Xiti Volvo S60 is not a separate case, and what is reflected from behind this matter is the different orientation of different luxury brands for brand tonality and product value.
As a powerful faction in the first-class model, the BMW 3 Series naturally has its own advantages and characteristics. However, personally, in the face of an increasingly complex domestic traffic environment, I prefer to choose a safe and reliable S60 that is more cost-effective. If it were you, how would you choose? Welcome to leave a comment in the comment area to discuss.