Gu Ailing's running in Beijing has attracted a lot of attention. As the darling of this year's Chinese sports world, Gu Ailing is now known to everyone in China. Gu Ailing's sunshine, intelligence and positivity are very popular with sports fans.
Gu Ailing's forced photo shoots by fans while running in Beijing has also caused heated discussion. But the fan had come out to apologize, saying he was stopping Gu Ailing to remind him that there was a car in front of him.
During this time, many Beijingers are estimated to have met Gu Ailing, who was running, on the road. This news is also constantly fermenting in the media. Gu Ailing has become a commercial darling since winning the championship, and there is a person who is also smart, he completed the contract before Gu Ailing participated in the competition, making Gu Ailing the spokesperson of his company.
Now that Gu Ailing has successfully won the championship, he has also become a big winner. This person is Ding Shizhong, the owner of Anta Company. Many people may also find that Gu Ailing is also wearing Anta equipment when running, which is undoubtedly a good advertisement for Anta, and Gu Ailing was the spokesperson of Anta at that time, which is also beyond reproach. It is equivalent to saying that every time Gu Ailing runs, it is an advertisement for Anta.
Signing Gu Ailing before the game is also very risky, because if Gu Ailing has an accident and can't win the championship, then such a signing may be a failure. After all, the unpredictability of single-player matches is very large.
Ding Shizhong was gambling heavily, but he won the bet. 22 years ago, he had also won a bet on Kong Linghui. At that time, ANTA was still a small brand, and the annual profit was only 4 million, but Kong Linghui needed 800,000 yuan.
At that time, Kong Linghui and Liu Guoliang were likely to win the 2000 Sydney Olympic Games. If Liu Guoliang wins the championship, then Antahao's bet on Kong Linghui will fail. Of course, you sign up before the game, which is very risky, but the cost is cheap. If you sign again after the game, the cost is much higher.
However, Ding Shizhong relied on his outstanding vision and won both gambles. Gu Ailing may not have imagined that this Ding Shizhong, who spent a lot of money to sign himself, was just a north drift 30 years ago
Ding Shizhong dropped out of school very early, and when he dropped out of school, his family opened a small workshop to produce shoes. Ding Shizhong did not want to stay in his hometown like his father, so he asked his father for a sum of money and ran to Beijing with 500 pairs of shoes from the family.
Initially in Beijing, Ding Shizhong was unable to sell his shoes. However, Ding Shizhong was still very confident in the quality of his shoes at home, and later he thought of a way. Ding Shizhong found a shopping mall to cooperate, put the shoes in the mall for consignment, sell them before settling, if they can't be sold, they will be refunded in full.
The mall felt that the method was also good, and there was nothing to lose to itself, so it agreed. Sure enough, Ding Shizhong's shoes were of good quality, and sales soon opened up. So Ding Shizhong asked his father to send a lot of shoes to Beijing.
Ding Shizhong found several shopping malls to cooperate, and after making some money, he opened a wholesale stall in Beijing. After 5 years of hard work, he earned 200,000 yuan. Ding Shizhong was not satisfied with this at this time, and he hoped to create his own brand.
After meeting the world in Beijing, Ding Shizhong had more ideas, so he returned to his hometown. Ding Shizhong consulted with his father and eldest brother, so he founded the ANTA brand. Although ANTA was successful, Ding Shizhong's contribution was even greater. However, Ding Shizhong chose to divide the wealth worth 200 billion yuan with his brother after success. Not only that, many of Ding Shizhong's relatives are also working in ANTA, they also hold shares in ANTA, and many relatives are also working in ANTA, and their wealth is as high as hundreds of millions, even billions.
Of course, anta did not develop overnight. At that time, ANTA was a small brand, and no one wanted to buy ANTA shoes. Just at the beginning, Ding Shizhong took the wholesale road, and after slowly accumulating some sales, Ding Shizhong opened his own store.
After several years of hard work, Anta's business was getting better, and at this time, in order to expand the business, Ding Shizhong decided to hire a spokesperson, so there was that adventure to ask Kong Linghui.
In 2001, Beijing successfully bid for the Olympic Games, taking advantage of this sports boom, Ding Shizhong took an anta to develop rapidly and constantly opened new branches. After the listing in Hong Kong, Ding Shizhong has more financial support and the company has developed faster.
After 2008, many sports companies went out of business because of inventory problems. Anta is developing against the trend. Because ANTA is very smart, they have not only used funds for many years to expand channels, but also invest in scientific research, and many of ANTA's products are now very high in technology, which is the real core competitiveness of ANTA.
Many people think that doing sporting goods, good looks, but this is not the case. Today, ANTA is the second largest brand in the world, and only Nike is left in front of them.