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But in the past few years, there are still more domestic mobile phone brands, but with the development of the mobile phone market, domestic mobile phone brands are gradually occupied by the four major companies of Xiaomi, Vivo, OPPO, huawei, Huawei mobile phone due to chip sanctions, these two years of new mobile phone release is relatively small, the market share is also gradually decreasing, so in recent years most people use millet, vivo, OPPO these three major manufacturers of mobile phones.
But do you find a strange problem, in the user group using Xiaomi mobile phones, when replacing the next mobile phone, generally will still choose Xiaomi, and almost do not use OV mobile phones, the same reason, ov users also rarely buy Xiaomi mobile phones, what is going on? Xiaobian believes that it is mainly caused by the following 3 reasons.
The first reason: Xiaomi is different from the OV phone positioning
Xiaomi mobile phone and OV mobile phone positioning is very different, millet mobile phone has been stacked famous, in the emergence of new chips or new accessories, will appear on the first time on the millet mobile phone, such as the latest Qualcomm Snapdragon 8 Gen 1 processor, or Tianji 9000 processor, before the OV mobile phone brand was not released, Xiaomi mobile phone has long been released with the latest processor mobile phone.
The positioning of Ov mobile phone is mainly the value and camera performance, from the overall point of view, the value of the mobile phone will be higher, the camera performance of the mobile phone will be stronger, such as vivo mobile phone self-developed, image chip and display chip, so that the mobile phone's photo display effect is better, OPPO mobile phone developed a Mariana chip, which also makes the camera performance of the mobile phone have been greatly improved.
The second reason: Xiaomi and OV mobile phone sales channels are not the same
Xiaomi mobile phone and ov mobile phone in the sales channels are very different, millet mobile phone focus on Internet sales, on the one hand in their own official website sales, on the other hand on the major platforms on the Internet have sales, so the sales of millet mobile phones focus on the network platform, especially in the major network platform promotion, millet mobile phone discount is also relatively large, like to buy mobile phones online users will generally choose millet mobile phones.
Ov mobile phone offline has a large number of physical stores, these two brands focus on offline sales, which also has a lot to do with the positioning of the brand, because these two brands of mobile phone appearance is relatively high, when the user experiences offline, it is quickly attracted by his appearance, thus promoting the rise in product turnover.
The third reason: Xiaomi mobile phones and OV mobile phones do not have the same user base
Xiaomi mobile phone and ov mobile phone user group is also very different, millet mobile phone users pay attention to cost performance, which also has a great relationship with millet mobile phone when it was first established, because the millet mobile phone itself is known for paying attention to cost performance, pulling the price of mobile phones down, which also makes smart phones get rapid popularity, so the user base of millet mobile phones is mainly working class, the budget for buying mobile phones is not particularly high, pay attention to cost-effective users.
Ov mobile phone due to high value, good camera performance, welcomed by many female friends, although the chip of these mobile phones may not be particularly high, but the camera performance is indeed much better than the millet mobile phone, some women who love beauty like to buy OV mobile phones, they have a relatively high budget price, focus on taking pictures, and the cost performance requirements are not particularly high.
summary:
Xiaomi mobile phone and OV mobile phone, whether in the mobile phone positioning, sales channels or user groups, are not the same, the two do not have a great intersection, due to the difference in user groups, so the use of Millet mobile phone users in the replacement of the next mobile phone, almost do not consider the ov mobile phone, the same use of OV mobile phone users in the replacement of new mobile phones, almost do not touch the millet mobile phone.
What other differences do you think are between Xiaomi phones and OV phones? Feel free to leave a comment in the comments section below.