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On March 20, a miniature sheet of a new full-fledged stamp issued in the 1980s, "Dream of the Red Chamber - Jinling Twelve Plates", was sold for 2214 yuan through online auction. In just two months, the price of this stamp rose from about 1,000 yuan to more than 2,000 yuan, an increase of more than 100%.
In the spring of March, the temperature warms up and the stamp market also warms up. The increase in stamp prices, the speed of increase, and the variety of increases have been rare in the past 10 years. Why did stamp prices suddenly rise against the trend? Is it a flash in the pan, or a bottoming out? Our reporter explores the "mystery" behind the recovery of the postal market for you.
Starting from the law of the market, the popularity of the postal market is inseparable from the joint promotion of demand, confidence and capital.
Not long ago, the "ice and snow fever" brought fire to the Winter Olympics theme stamps, and Zhang Yimou, the general director of the opening ceremony, personally "brought goods" for the Winter Olympic stamps, which attracted a large number of consumers to buy, among them not only philatelic enthusiasts, post merchants, and even many philatelic novices. Nowadays, the price of mascot stamps for the Winter Olympics and Paralympic Games in the secondary market has reached more than 500 yuan per edition, while the actual face value of a stamp is only 28.8 yuan. This is the increase in the price and volume of stamps directly triggered by the increase in demand.
The rising tide of stamps has made many philatelic enthusiasts and philatelic dealers more confident in the stamp market. A senior stamp collector said, "For more than 30 years of stamp collecting, I am really happy to see that the stamp market that I cherish is getting better and better. "The warming of the postal market has warmed the hearts of philatelic enthusiasts. Strong confidence leads to high expectations and leads more money into the market. In particular, some powerful postal merchants, who originally had a wait-and-see attitude towards the postal market, began to return to the postal market with funds, and the market activity reached a new high in recent years.
Under the interaction of demand, confidence and funds, the newly issued stamps, the old stamps issued before and various layouts in the past two years have shown an all-round upward trend.
Some philatelic commentators attributed the recovery of the postal market to the issuance of the Notice on Further Regulating the Self-payment Delivery Method of Mail, which clearly stated that "the use of stamps is one of the legal forms of mail tariffs delivered by users", which justified the "postage voucher" attribute and use function of stamps; some attributed it to the promotion of stamp rating and appraisal business, providing the market with a large number of high-quality and high-priced stamp resources.
However, this is only a superficial sight, and the real reasons are much more than that. The excavation and publicity of stamp culture genes not only raise the market's short-term expectations for the postal market, but also inject momentum into the long-term development of the philatelic industry in the future.
In the past two years, stamps have repeatedly broken the circle as a "national business card", which has attracted more people's attention and love. Behind the "breaking the circle" is the joint efforts of a series of philatelic cultural activities such as mainstream media reports, exhibitions, and live broadcasts.
Among them, the "China Philatelic" WeChat subscription account promotes philatelic culture activities that are held many times, have great influence and are full of characteristics. Last year, the "National Business Card Forbidden Treasure" Forbidden Gems Special Exhibition of the Forbidden City Theme Stamps held in the Forbidden City lasted 4 months, innovatively displayed in the form of stamps and cultural relics in the same frame, attracting nearly 160,000 spectators to visit the scene, nearly 100 million times of interactive discussions on Weibo topics; since the opening of the China Stamp Designers Home Theme Post Office, more than 10 stamp designer exhibitions, signings and live broadcast activities have been held, and more than 100,000 people have felt the charm of stamp collecting at close range.
Relying on the special exhibition of the Forbidden City and the theme post office, CCTV News New Media launched live broadcast programs such as "Forbidden City in Every Inch", "Chinese Year in Stamps", "Warm Central In Winter" and so on, telling stamp stories and promoting philatelic culture to audiences across the country with the influence of mainstream media. The live broadcast of "Forbidden City" alone received a total of 5.65 million views, and the total number of Weibo topics read exceeded 92 million, which greatly enhanced the social recognition and influence of stamps.
Celebrity participation becomes a traffic password for philatelic propaganda. In the live broadcast of the "Forbidden City in Every Inch", CCTV hosts Kang Hui and Wang Ning joined hands with "net red" reporter Wang Bingbing to promote philatelic culture; the commemorative stamp of the "Opening Anniversary of the 24th Winter Olympic Games" was released, and Zhang Yimou, the general director of the opening ceremony, told the feelings of philately...
The superposition of media publicity and celebrity effects has made stamps a cultural product that the public talks about. "I knew there was a stamp with the image of the ice pier as the main image and immediately placed an order." During the Beijing Winter Olympics, in the face of the situation of "one pier is difficult to find", many consumers chose to collect the "ice pier" in the form of stamps.
As an authoritative philatelic philatelic philatelic company, In the past two years, China Philatelic Co., Ltd. has actively acted and taken advantage of the momentum to do a lot of solid and fruitful work around playing the "cultural card" and "activity card" of philatelic philatelicism - joining hands with the "Himalaya" APP to open a philatelic radio station to expand the channels for the public to listen to stamp stories; publishing the "Guide to Philatelic Knowledge" to provide authoritative and professional "reference books" for philatelic enthusiasts...
The live broadcast programs such as the "Wenmai Guomai" cultural lecture hall produced by it innovate the form of stamp marketing, and make up for the lack of traditional store-style stamp management and sales by telling the story and cultural connotation of stamps, so that the stamps originally placed in the counter are "alive", so that consumers can "see, hear, and take away", so that the people who love stamp collecting and are willing to spread philatelic culture continue to expand. Under the influence of supply and demand, the result of the rise in stamp prices eventually occurred, and the postal market heated up.
Many post merchants lamented: "The story of stamps needs more people to tell, and the value of stamps needs more people to pay attention to, and the heat of the postal market will continue." These things that China philately does are very necessary, adding firewood and adding fire to the recovery of the postal market, which is one of the power sources of the new atmosphere of the recent postal market, and has increased the confidence and confidence of philatelic practitioners! ”
Stamps of the same age and the same circulation, the level of transaction prices in the secondary market, artistry, cultural connotation, appearance, theme, and quantity of existence are all important influencing factors.
The 2021 Edition of China Stamp Price List, issued by China Philatelic last year, is a pamphlet often mentioned by postmakers. Although it is thin, it once again provides an "official guide price" for the secondary market stamp transaction after a gap of 24 years, and has become a bellwether of the postal market, the "bottom price" of the postal merchants, and the reassuring price of the people.
Not only that, the "Northern Song Dynasty Five Sons" series of personalized stamps created by China Philatelic actively excavating cultural connotations has become a new highlight of personalized stamps in recent years with profound heritage, special materials and exquisite craftsmanship, and a new hot and new main force in secondary market transactions. China Philatelic also continues to provide more than 20 old ticket thematic products such as the Character Series, the Famous Mountains and Rivers Series, and the Classic Masterpiece Series throughout the year, activating the secondary market with "official issuance".
Multiple factors jointly promote the price of stamps this time, China philately in a large number of cultural connotation mining, cultural story dissemination work, from the industry law, market law, value law, in the guidance and regulation of the market, stamp evaluation has also played an important role.
Among them, the free "stamp appraisal" service piloted by China Philatelic has boosted the secondary market to establish a new model of old stamp appraisal and rating stamp trading services, so that stamp collectors and investors can trade more assured and more securely. China's philatelic work is promoting the standardization and orderliness of stamp trading in the secondary market.
Behind the rise in stamp prices, many parties are jointly promoting the prosperity of the stamp trading market. But the bottoming out of the stamp market has raised some philatelic questions – is this a sign that the market is long-term good, or is it just a short-lived bubble?
If only a small number of stamp varieties in the postal market rise, it is likely that a single variety will be hyped in the short term, and the current market "full bloom" market proves that this is the "opening red" of the recovery of the postal market. It is believed that the combination of "culture + service" will continue to exert force, lead the high-quality development of the philatelic industry, drive the steady growth of demand, confidence and funds, and the trend of philatelic revival will gradually appear.
Postal market, the future can be expected.
Source: Chinese Philatelic