On the evening of April 25, Shengtian Network (300494. SZ) released an annual report showing that the company's performance increased significantly in 2021, and net profit doubled. In 2021, the company achieved operating income of 1.221 billion yuan, an increase of 36.27% year-on-year; net profit attributable to the mother of 125 million yuan, an increase of 106.90% year-on-year; deduction of non-attributable net profit of about 121 million yuan, an increase of 160.59% year-on-year.
According to the annual report, in 2021, the performance of Shengtian Network mainly comes from the Operation of Internet Games, and the related businesses involved in the operation of game IP have performed well, becoming the company's largest source of revenue and profit contribution. In particular, the "Romance of the Three Kingdoms • Strategy Edition", following the great success in the domestic market in 2020, began to be released in overseas markets in 2021, contributing a large amount of revenue to the company.
Shengtian Network said that the company has been exploring the field of game IP for many years, has formed a mature IP operation model, maintained a good cooperative relationship with well-known game IP copyright owners such as Japan Glory, and reserved a number of heavyweight game IP. According to the financial report, the company's revenue from IP operation services in 2019 was 25 million yuan, and by 2020, it will cross the threshold of 100 million yuan, an increase of 301.8%. In 2021, THE IP operating income was about 449 million yuan, an increase of 341.26% year-on-year.
The performance growth of Shengtian Network has benefited from the continuous improvement of the online game industry. According to the China Academy of Information and Communications Technology '2022 Global Cloud Game Industry In-depth Observation and Trend Analysis', the global cloud game industry market size and user scale continue to grow at a high speed, the Chinese market performance is particularly eye-catching, the mainland has become the world's cloud game industry development of the fastest, most dynamic, the largest market space of one of the regions. The report also pointed out that in 2021, the number of monthly active users of cloud games in China has reached 62.2 million, an increase of 64.1% year-on-year. By 2025, the number of monthly active users of cloud games in China is expected to reach about 250 million.
At the same time, in the field of science and technology, the virtual reality industry is breaking through key technologies, promoting the development of VR and AR game industries, and promoting people's expectations of the metaverse, and many game companies, including Shengtian Network, have begun to lay out the metaverse.
For example, the company's eLeyou online entertainment platform has widely served Internet cafes, e-sports hotels and other business service venues, mainly to provide users with a one-stop digital entertainment experience. At present, Yileyou is preparing for the access of cloud VR, cloud AR, metaversity and other elements through cloud technology and other means.
Shengtian Network said that in 2022, the company will strengthen the exploration of various new formats in the game industry, including meta-universe and IP cross-border cooperation, increase the promotion of VR integrated entertainment systems, and unite industry partners to promote VR/AR hardware and content in VR experience venues. Through the "Game +" empowerment offline and online scenes, expand the company's digital entertainment scene territory.
Edited by Liu Dingwen Hu Xinyue
Sina Weibo | @ Fulcrum Finance
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