The confusing consumption behavior of contemporary young people includes but is not limited to: living a life of tens of thousands with a few thousand monthly salaries, "What is the money for?" I can't afford a house anyway."
Placing an order for 3,000 pieces of clothing, the last payment is given up because the seller insists on not free shipping, after all, "spending money is not important, what matters is whether the money is worth it"...
At the poles of frugality and extravagance, fluctuations fluctuate again.
Buy a "sense of ceremony"
Today's young people not only learn the skills of picking vegetables in the vegetable market, but also buy bouquets of flowers when buying vegetables, paying for the ritual sense of life.
So many e-commerce platforms have also launched flower group purchases: 9.9 yuan, 19.9 yuan can buy a bouquet of flowers; 99 yuan monthly flower business also has a large market.
What's more, today's flowers are indeed not much more expensive than Cabbage. Under the upside-down prices, there is the magical phenomenon that Maslow's high demand is the first to be realized.
You can also comfort yourself when buying flowers: you see, romance is not expensive. In the same way, the house can be rented, but the design sense of furniture can not be less.
Don't let the middlemen make the difference
Where do McDonald's direct suppliers of fried chicken and potato cakes come from?
Who is the supplier of Starbucks Basque cakes?
For those who are good at mining information in the Internet age, what is the need for layers of middlemen? Food and beverage brands are directly supplied to merchants and are pulled out one by one by the "cutting stars", trying to minimize the purchase cost.
Of course, KFC's crazy Thursday can still be consumed - after all, you don't have to have such a low price.
The "price war" of the new era
The new Chanel does not make you stand out in the circle of friends, but the 99-piece trench coat of a certain platform can definitely cause small-scale surprises - please, who will not spend a high price to buy a famous brand?
Buying good and cheap goods at an incredible (low) price is the real skill.
A new era of price wars is waged between buyers. A sentence of "I buy cheaper" can quickly narrow the social distance between the two young people; a penny to clothes/shoes and other goods can make you immediately become the strongest king worshipped in the Douban group; and together to group / send takeaway red envelopes can form a strong comrade-in-arms relationship.
Of course, it is not recommended to let people help you "slash a knife", after all, it is not only difficult to cut successfully, but also the possibility of losing an Internet friend.
Advent product - true fragrance!
The temporary goods counter in the supermarket has become the most lingering place for many young people.
The original price of hundreds of imported food, the current price is also twenty yuan.
Just because it is about to reach the shelf life, it will be resold at a price of 20% off the average price, and there are not many good things for this kind of merchant to take the initiative to "suffer losses". Don't underestimate foodies, it's no problem to wipe out these foods in the shelf life of the remaining few days.
Similarly, skincare products with the right shelf life are a bargain for just need.
A thousand words come together into one sentence: advent goods, real incense!
"Master and servant are different"
I can eat food that is about to expire, but my furry kids have to eat the best and freshest. On the hoarding list, many people will write cat food and cat litter in front of people's food.
Original imported natural grain is the basic requirement, the dutiful shovelers must not only read the composition list of pet food, carefully calculate the fat content and protein content to ensure the health of the master; but also pay close attention to the status of the master in order to change the grain in time. At the same time as their own takeaway is reduced, the money that the masters should spend cannot be less! After all, you get what you pay for.
More importantly, the masters spend more money on medical treatment than humans!
Pay for the stimulus
In a way, opening a blind box is a kind of ultra-small gamble: you don't know what you're going to prescribe, whether it's the one you want. The moment the blind box is opened, dopamine is secreted wildly.
Unknown stimulation is always addictive, not to mention the tide play has become a market, today's limited edition blind box, tomorrow can be sold in the second-hand market at two or three times the price, try to ask which budget-conscious young people can withstand this temptation?
Spending money also needs to be done in one step
Money is spent on the blade of the knife, not a penny broken in half.
Buy the best if you want it. As a result, light luxury lost its market. Young people jump over the luxury trap and plunge into the bigger trap, preferring to save up for a durable big-name classic rather than a trendy item that will be eliminated next season.
If you want to buy it, buy the best within your ability. Although Ping ti is fragrant, but Wanguan Class Qing, if you don't really have it, you always have to spend a second time for the white moonlight in your heart. Either tomorrow or the day after tomorrow.
Consumption "Relativity"
A strange theory of relativity is spreading: a few thousand PS5 is not expensive at all, and the freight of five dollars is not free shipping, but it really can't be said!
While begging for video site members in the circle of friends, people who impulsively consume tens of thousands of dollars late at night abound.
Young people pay for emotional value, pay for relationships, but never pay for unwanted bills. Whose family is not so saved? Our goal is: not to spend a penny more than you should spend!
Before the new era of consumer relativity, Einstein also had to bow to the wind.
Let money make money
As the saying goes, you don't manage your money, and your money doesn't care about you. There is not a single young man with a little savings on hand who is not thinking about how to "get more money". As a result, buying funds and buying stocks has become a boom.
The ideal is full, the reality is cruel. Many friends who follow the trend stand on a high post, financial management is inverted to the end, using the money earned from part-time work to supplement investment, and work hard for a year.
However, adhering to the principle that as long as they do not cut meat, they will not lose money, and the unjust financial managers continue to build a great wall of big A with blood and flesh.
From minimalism to hoarding
Once upon a time, the minimalist life of renunciation was the yearning of countless people, but after this epidemic, some young people who did not like to hoard goods found that this downward trend did not work: life and life, at least to live first!
Do not listen to the old man, suffer losses in front of you, only meet the basic needs of life in a way that does not have a trace of anti-risk ability, when you are really hungry, you will definitely regret your original decision.
Let's say that in the context of being sealed at any time, if there is space at home, it is still necessary to hoard some necessary materials. If you have the conditions, you can also buy some fitness/entertainment supplies, and you can comfortably stay at home for a few months, which is the top matching family.
Written by: tt, jonas
Edit: Sebastian
Illustration: Tenna