Laughter is the medicine of life, modern urban life is intensified, talk shows with humorous and witty language art directly hit people's hearts, loved by more and more young users, and at the same time become a new entry point for brand content marketing.
Recently, Kingsoft World Tour announced that its classic bubble play casual battle mobile game "Bubble Superman for All" will be launched on June 1 on the whole platform, and announced a deep linkage plan with Xiaoguo Culture, which aroused the attention of netizens.
"A collision across dimensions
"All Bubble Superman" is developed by Biriborn, Kingsoft World Tour issued a game of casual battle mobile game, on the basis of the classic gameplay to add ranking mode, Partygame and other interesting gameplay, as a mobile game positioned in the trend of competition, "All Bubble Superman" advocates a 3-minute round of duels, so that players can experience a more refreshing, lighter battle mode.
As a well-known young comedy industry company in China, Xiaoguo Culture has produced high-quality comedy variety shows such as "Talk Show Conference", "Spit Conference", "Saturday Night Live" and so on, and has talk show actors who are popular with young people such as Li Shi, Wang Jianguo, xu Zhisheng and so on. It has promoted talk shows to become a new way of communication in line with the social context of young people, and successfully broke the circle in China.
The theme of the linkage between the two sides is "the whole network refuses to be unhappy", it is not difficult to know from the warm-up poster information, the five talk show artists under Xiaoguo will participate in the linkage plan, after the poster was announced, many netizens left speculations about the actors in the silhouette in the official Weibo comment area of the two sides, full of suspense.
With the announcement of the details of the linkage plan between the two sides, the identities of the five artists were officially unveiled, Yang Mengen, Xu Zhisheng, He Guangzhi, carnivores (Damu and Huang Huang) five "mouth strong kings" from the laughing fruit planet and the "blisters" from the Harlem planet "live" across the dimension, a "talk show competition" is about to start. Before and after the game is launched, more laughing fruit culture talk show actors will participate in the linkage, and continue to output joy for the majority of players.
The first phase of the linkage development plan between the two sides shows that "All Bubble Superman" will tailor exclusive props, gameplay, maps and exclusive homes for Laughing Fruit, and the prototype of "Laughing Fruit Homeland" has just emerged.
It is worth mentioning that the Xiaoguo Home exposed this time is only the tip of the iceberg of the deep linkage between the two sides, before and after the game is launched, the interaction between the two sides in various forms will be presented in front of the majority of players, and create happiness with the majority of players.
Life will inevitably encounter pressure and bitterness, "All Bubble Superman" and Laughing Fruit Culture through a "whole network refuse to be unhappy" activity initiative, through a relaxed and humorous play terrier, the whole life, refuse to be unhappy, pass on positive energy.
Talk show + game, new sample of entertainment marketing
At present, "National Bubble Superman" is undergoing the last test before going online, the game TapTap is as high as 9.6 points (official service), the game features of cuteness, trend, and light competition are favored by many players, and the value of relaxation and decompression brought by the game, pleasure and body and mind has been recognized by users.
Surrounded by heavy games, it is more difficult for casual games to break through, and how to make players refreshed through excellent content and diversified means has become a compulsory course for game manufacturers. Kingsoft World Tour's marketing ideas this time have also expanded from focusing on data such as pulling new, retaining, and paying to "integration of product and effect".
As a leader in the field of domestic talk shows, Xiaoguo Culture adheres to integration and innovation, focuses on Chinese new era comedy, focuses on creating young comedy products on different platforms and different forms based on content creation, and develops offline performances, integrated marketing and other businesses.
Xiaoguo Culture continues to explore the innovative model of "young comedy + brand marketing" in different scenarios, forming an ecosystem that opens up the whole industry chain, and continuously improves market recognition in the field of content marketing.
Xiaoguo Culture integrates an optimistic and humorous attitude into content creation, producing various excellent marketing communication works such as short videos, audio, micro variety shows and even large-scale variety shows, which are unique in conventional marketing play, greatly attracting the attention of users and becoming a new outlet for the current marketing aesthetic fatigue.
The linkage between the two sides is largely due to the matching degree of the user groups of the two sides, and the user group of "National Bubble Superman" aged 18-35 has reached 70%, and the proportion of users in first- and second-tier cities is relatively high. "Independent", "not blindly following" and "aesthetic pickiness" have become the main labels of this group, which is also the core portrait of the laughing fruit user group, and the linkage between the two sides can be described as complementary. Therefore, at the marketing level, compared with conventional carpet marketing, how to "play together" with young people has become the key to this linkage.
In this linkage plan, the two sides through a series of combination punches such as virtual images, exclusive customization, and game talk shows are conducive to shaping the brand image of the game "cute and not childish", which is easier to resonate with fans, let the game out of the circle, and achieve "same frequency resonance".
As the launch date of "All Bubble Superman" approaches, the interaction between Xiaoguo Culture and Jinshan Shiyou is more frequent, and we will wait and see what new tricks the two sides will bring next.