Author | Yao Lifan
"Beauty Headlines" new media
"Oil skin care" as one of the most popular skin care concepts at present, driving the entire oil skin care market increase, the market size has moved towards 100 billion, has become a major direction for cutting-edge brands to concentrate on breaking through.
At present, there are many categories on the market about the concept of "nourishing skin with oil", but at the same time, there are problems such as serious product homogenization, heavy marketing and light research and development. On this fiercely competitive golden track, there is an urgent need for a brainstorming in the oil product industry, gathering crowds, pulling out the fog and determining the direction.
On April 26 (next Tuesday), the "2022 Oil Skin care Forum - Beauty Headlines Virtual Online 10,000 Summit" co-sponsored by Beauty Headlines and its Chuangmei Internal Reference, sponsored by Tianjin Shangmei Forum, and specially supported by Yan An Tang and Quadi will be held soon.
It is worth noting that this online forum, combined with the virtual reality live broadcast technology pioneered by the beauty headline industry, allows the online forum mixed reality stage elements to open the first virtual live broadcast of the beauty "meta-universe", and the whole live broadcast will distinguish the ordinary live broadcast that everyone sees at present, and the effect of the oil skin care forum is more high-end.
This forum will take "Category Innovation • Oil Skin Care Products" as the core topic, and explore the innovation of oil skin care products around multiple dimensions such as market trends, user portraits, innovation opportunities and product opening ideas.
At present, the heavy guests have gathered, and the core content and highlights of the forum have been officially revealed!
Let's start with: Cutting-edge trends in oil skincare
Relying on market demand, development prospects and the natural efficacy of products, many brands have joined this track, and have made a certain layout or increase in oil products, and the oil skin care products on the market are constantly innovating. Yu Jialing, a data analyst at Yan An Tang Research Institute, will grasp the trend and opportunity of oil products by comprehensively analyzing the related products of "nourishing the skin with oil" in the market.
Full analysis: "nourishing the skin with oil" under the anti-aging track
As a high-end skincare brand under Bloomage Biologics that focuses on 5D hyaluronic acid ingredients, Kwadi focuses on the "frozen age anti-aging" skincare subdivision track, with product lines covering essences, lotions/creams, masks, sprays and so on. Under the concept of "nourishing the skin with oil", Kwadi has also launched a number of oil products. Among them, in September 2021, the Shurun Stabilizing Muscle Suspension Oil Sub-Ejection Serum was launched, and within half a year of listing, it achieved more than 55 million performance on the Taobao Tmall platform.
Branch Fan fan, operation director of Kwadi, will attend this online forum to share how Kwadi has set off a wave of "nourishing skin with oil" on the anti-aging track, which is believed to bring important enlightenment to the audience.
Big reveal: the industry's first fermented oil film
Tianjin Shangmei, an ODM foundry that has been deeply cultivating Chinese herbal science and technology skin care for more than 30 years, will bring the industry's first "fermented oil film". It is reported that the mask is jointly established by Tianjin Shangmei and Tianjin University of Traditional Chinese Medicine joint laboratory of traditional Chinese medicine cosmetics research for eight years, integrated into the industry's first new technology of water and oil insulation, with Chinese herbal medicine as the core ingredient, without emulsifiers, thickeners and other superfluous ingredients, is a truly chemical synthetic ingredients of the whole plant fermentation mask.
At this forum, Zhang Lei, chief scientist of Tianjin Shangmei, will share the dosage form innovation, raw material development, technology improvement and other contents of fermented oil film, taking you to see the real kung fu of Chinese herbal science and technology skin care.
Dismantling: "Nourishing the skin with oil" A new path
With the rise of the ingredient party, consumers have become more and more mature and rational in their choice of products, trying to trace the raw materials behind the products.
This also makes the brand side begin to pay attention to the efficacy of raw materials, seek to explore the market selling points from upstream raw materials, seek visual efficacy claims, and strive to find stronger concepts and data support for their products from raw materials. At this meeting, Yu Min, general manager of Shanghai Dike, will analyze the scientific and technological connotation and product innovation of "skin care with oil" from "skin omics", and find stronger data support for more brands in the positioning of their own brands.
Unlocked: Head enterprise opening ideas
With the improvement of the influence of categories and products in the domestic market, foundry enterprises have begun to pay attention to the changes in channels and consumers, pay attention to category and product planning and design, marketing assistance, and assist brands to iteratively upgrade and surpass the inner volume.
Ding Haicui, product manager of Tianxi International, which is positioned as an expert in fresh cosmetics customization, will bring product technology innovation and product solutions for new oil skin care products, as well as how to build a brand moat from the raw material side. From new trends, new hotspots, new technologies, one by one decoding, to find your own product solutions.
Qi sharing: Raw material manufacturers have proposed innovative paths for oil products
As we all know, without good raw materials, there is no good product. Innovation in cosmetics depends largely on the innovation of raw materials. Grasping the raw materials means that the brand and production enterprises have the possibility of highlighting the "heavy encirclement".
At this forum, four representatives of raw material manufacturers with considerable industry authority will also be invited, namely Lin Manli, deputy general manager of Miaosen Co., Ltd., Kwong Yasui, product manager of Tianci Materials, Huang Cuimin, senior commissioner of Baihaobo Development Department, and Ouyang Xiaodan, senior marketing manager of Saint Case Saint Casey. They will share their own "exclusive secret recipes", put forward the innovation path of oil products, the efficacy research and innovation of oil efficacy raw materials, and share the latest research results in this field. These "exclusive recipes" are worth listening to!
Scan the QR code below and sign up for the "2022 Oil Skincare Forum - Beauty Headlines Virtual Online Summit" on April 26 to find new opportunities for brand growth!