With the opening of the two-child policy and the introduction of the three-child plan, the preschool education industry is more and more concerned by more investors, and it is believed that the preschool education industry will usher in a wave of dividends. However, many novice investors will blindly enter the preschool education industry and expect too much returns, resulting in risks in investment.
Ajie has been engaged in the preschool education industry for 11 years, directly managed 15+ kindergartens, personally experienced the establishment of 4 kindergartens from zero to one, and each kindergarten has achieved 3 years of return to the capital and 10 years of sustained profitability.
In the work summary, the new kindergarten to achieve zero risk of school must avoid the 14 pits, must learn to collect.
We explain in four stages: preparation period, renovation period, training period, and opening period.
Preparatory period
1. Documents
We open kindergartens, there are certain barriers to entry, one of which is the processing of documents.
Many kindergartens will outsource all the documents to the intermediary and let the intermediary handle it. But that's one of the biggest misconceptions.
We may sign an agreement with the intermediary, how much deposit to pay first, and then get the documents and then pay the balance, which seems very correct, but what is the loss to the intermediary?
The most that the intermediary loses is time, and it is not a big deal to return the fee; and what our kindergarten loses is a lot of investment, not only money but also resources, connections, etc.
Here Ajay advises everyone to apply for their own documents and not rely on intermediaries. Ajie has experienced the construction of 4 different kindergartens from zero to one, summed up a set of "11 steps for investment bosses to achieve a compliant and legal kindergarten without spending a point of intermediary fees" If you have needs, please add WeChat zj2167653, Ajie to share with you for free.
2. Franchise
Many kindergartens choose to join the chain of kindergarten brands at the beginning, believing that preschool education, like other industries, if there is a brand's trust endorsement, it will definitely be conducive to enrollment.
This is also a big misunderstanding, the joining of the kindergarten does not allow you to have a good trust endorsement of the kindergarten, here I emphasize that the best trust endorsement is the Education Bureau, as long as you successfully apply for the kindergarten, it belongs to the unit recognized by the Education Bureau, then do you still care about the brand that joined? And if the brand has a problem, the impact on the kindergarten is also very large, and the red, yellow and blue events are still in the past.
Ajay's advice is to try not to choose to join, if you join in order to easily run the kindergarten, then it is better to read more of our articles, it is still enlightening to you.
3. Positioning and site selection
The most likely misunderstanding we can fall into is the misunderstanding of positioning and site selection, the vast majority of investors choose to open a kindergarten, just because of the resources of the site, there are a few friends to analyze the benefits of doing kindergartens, prompting the construction of kindergartens.
We all know that the reason why the business of the hotel is good or bad is because of the location, only the place with a large flow of people, the probability of entering the store to eat is large.
The same is true of our kindergartens, if we don't have any residential areas around us, or if there are kindergartens around us, can a new kindergarten compete?
Ajay's advice is to make a due diligence report, determine the characteristics of the surrounding population, and then do the positioning of his own garden. Here Ajay shares a best positioning formula for everyone: "Provide XXX service for XXX people to solve XXX problems"
4. Recruitment
When we decided to start a kindergarten, we had to prioritize recruitment.
Many parks simply recruit employees, and will recruit all employees at once, and they are eager to be fully equipped at one time.
However, as soon as the kindergarten opened, because it was a newly renovated kindergarten, many parents would be resistant to the existence of the new kindergarten, thinking that there might be a residual smell, which was harmful to children. Even if you come up with a lot of test reports, etc., it is difficult to solve.
In the early stage of the opening of the kindergarten, do not think about the recruitment of all personnel at one time, but let multiple teachers wear multiple jobs, and then refine the work during the mature period.
5. Policies
With the "Education Law of the People's Republic of China", the "Several Opinions of the State Council on the Current Development of Preschool Education" and the laws and regulations of relevant departments, the registration system of preschool educational institutions should be implemented in accordance with the law, and kindergartens must be examined and qualified by the relevant local departments and can only be opened after obtaining a permit to run a kindergarten. No organization or individual may hold a kindergarten without registration.
Starting in 2020, the relevant departments will conduct a comprehensive mapping of the preschool education institutions within their jurisdiction, establish work accounts one by one in different categories, strictly review and analyze, distinguish between different situations, and carry out rectification and implementation one by one, the licenses that should be handled in accordance with laws and regulations, the business that should be suspended must be suspended, the licenses that should be revoked must be resolutely revoked, and the results of the mapping and rectification and implementation should be disclosed to the public and subject to social supervision.
Therefore, all kindergartens must be licensed to open, and once investigated, they cannot be opened at all.
Renovation period
1. Decoration design and planning
The decoration of kindergartens is no better than the decoration of residential and office buildings, many design specifications are in line with the use of young children, many kindergartens are decorated according to their own preferences in the early stage, and some in order to pursue high-end simplicity, regardless of the requirements of kindergarten design specifications, resulting in the education bureau to the kindergarten acceptance, do not meet the requirements and thus all demolished and redecorated.
This process is thankless, so it must be implemented according to the standards of the kindergarten when decorating, rather than relying on designers and personal preferences to decorate at will.
Kindergarten decoration design in the country is a standard document, is issued by the Ministry of Housing and Urban-Rural Development [nursery, kindergarten building design code] JGJ39-2020. If you have a need, you can send me a private message and I will share it with you for free.
2. The construction standards are not up to standard
We generally sign a lease for kindergartens between 10 and 20 years, so our renovation process should be based on long-term stability.
Many kindergartens do not understand the specific standard requirements of decoration, resulting in many places leaving hidden dangers during the decoration period, which may be exposed in the kindergarten for 3-5 years, forcing our kindergarten to renovate and repair, which is a big expense.
We can completely avoid this situation, we can refer to it in accordance with the national kindergarten construction standards, benchmark each item, while ensuring the quality of our subsequent certification is also helpful. 【Kindergarten construction standards】If you need it, you can send me a private message, and I will share it with you for free.
3. The positioning does not match the decoration style
Many kindergartens will go to two extremes, one is low-cost high-end decoration; the other is high-cost ordinary decoration.
Low-cost high-end decoration generally exists in the first time to open a kindergarten investor, just start to do kindergarten, think of the environment first in the best way to decorate, and finally found that the charge can only be in accordance with the lowest inclusive charges. In this way, the cycle of invisibly return on investment is lengthened.
High-cost ordinary decoration will exist in the franchised kindergartens, and many franchised kindergartens will encourage the construction of high-end kindergartens, but according to the style of the franchised kindergartens, they may not match the surrounding crowds. All the decoration plans and budgets are in accordance with the requirements of the franchise brand to go to construction, in the end will find that it is not suitable for the level of the surrounding area, that can only be dumb to eat yellow lian.
It is still recommended that you think about the positioning of your own kindergarten at the beginning: "provide XXX services for XXX people to solve XXX problems", according to the charging standards to the local enrollment excellent kindergartens as a reference, only the opponent is the best teacher.
4. The enclosure work is not in place
This is something that many kindergartens overlook, and we have learned such a lesson.
When we were doing community kindergartens, because the enclosure work was not in place, we were complained to the relevant departments by individual owners. Then the relevant departments went to the scene to punish and rectify the kindergarten according to the standard of the decoration construction permit, which led to an extension of the construction period by 3 months.
During the renovation of the garden, it is necessary to do all the enclosure, and there must be no entrances and exits for unrelated personnel to enter and exit during the construction project. As long as the enclosure is done well, the relevant departments will not actually impose any penalties on the decoration construction unit.
Training period
1. The training content is not clear
Many kindergarten directors train teachers and staff at the beginning of the daily teaching, education and childcare work; if the recruitment is experienced teachers, the director is only training enrollment strategies.
At the beginning of the opening of our park, we must do the following aspects of training:
- The whole process of children entering the kindergarten
- The whole process of a child's one-day life
- The whole process of one-day work for each position
- The whole process of safety inspection work
The whole process of these four aspects is to lead the principal to carry out scenario-based training, only when combined with the environment and layout of the kindergarten, can all the teachers and staff understand the process of work, so as not to let the previous experience make the teaching action deformed
2. Teacher style and morality training
The kindergarten is the place to serve the child, and the responsibility for the child is the responsibility for the kindergarten. Once the kindergarten has a safety accident, the reputation will show a cliff-like decline, and the previous efforts to the kindergarten will not help. Kindergartens must pay attention to the training of teacher style and morality, in this I share our teacher style and teacher morality template for everyone's reference:
Opening period
1. Arrange and investigate security work
2. Food safety inspection
The safety check of food safety work is the following:
- Children should eat two meals at intervals of not less than 3 hours and eat on time.
- Develop a nutritionally balanced diet for young children every week, and carry out food intake, nutrition statistics, analysis and evaluation once a quarter, and keep samples of food according to standards for each meal.
- Food is diverse and reasonable, do not eat the remaining meals of the next meal, and provide special diets for children with special needs such as infirm children. ）
- Staff meals are strictly separated from toddler meals.
- Do a good job in food hygiene management, work process standardization, strict good food purchase, storage, processing off.
3. Health care safety screening
The safety checks for health care are as follows:
- Strictly implement the health examination system and regular physical examination system before entering the kindergarten and taking up work, and the annual health examination rate of teachers and young children is 100%, and all teachers and staff have health certificates.
- Attendance is more than 90% of kindergarten classes and more than 75% of nursery classes.
- The growth and development attainment rate of young children (that is, the number of people with height and weight within M±2SD) reached more than 95%.
- The annual growth pass rate of young children (that is, the number of people who increase their annual height by 5 cm and their weight by 2 kg) reaches more than 80%.
- Common disease, multiple diseases, daily incidence of less than 5%.
- The correction rate of shortcomings is more than 90%.
- The prevalence of iron deficiency anemia is less than 10%, and the effective correction rate is more than 90%.
- Children over 4 years old have a vision examination once a semester, and the examination rate is 100%, and the re-examination rate of children with vision less than 0.9 is more than 80% in the hospital.
- Oral health care is carried out, the caries-free rate reaches more than 30%, and the caries prevention coverage rate reaches more than 90%.
- Standardize the implementation of the morning inspection and full-day health observation system, and deal with problems in a timely manner.
- Urge parents to do a good job in planning immunization of children, conscientiously implement the disease prevention system, and do a good job in the prevention of regular and sudden diseases.
- Earnestly implement the system of sanitation and disinfection and isolation, regularly clean and disinfect children's daily necessities and teaching aids, do a good job in kindergarten environmental hygiene and personal hygiene, and do a good job in quarantine, isolation, disinfection and reporting of infectious diseases.
- Understand the children's past medical history and allergy history, establish health files, complete the recording of the 12 kinds of registration forms stipulated by the Ministry of Health, do a good job in statistics, analysis and evaluation, take corresponding measures, and use statistical data to improve the health level of young children.
The above is the content shared today, I believe that the new kindergarten to avoid these 14 big pits, our kindergarten can start school with zero risk.