For the new energy vehicle market, the product logic of a car is particularly important. For example, for Tesla consumers, they are more eager to try new things, more yearning for technology geeks; for Chery QQ ice cream consumers, they need a scooter that can meet the short commute and high cost performance, and this car is also perfectly in line with their car needs.
But for the vast majority of car consumers, they also need to have a car to meet the third choice, this car can not only meet their needs for electrification, but also have personality, quality, and need to cover the vast majority of fuel vehicles of the car scene, more importantly, this car for the conversion from fuel vehicles to electric vehicle users, the learning cost is almost zero, only in this way can they really make them more comfortable when using the car.
In fact, SAIC Volkswagen's first medium-sized pure electric SUV ID.4 X based on the MEB platform is such a product.
Previously, saicutical Volkswagen's high-quality label in the era of fuel vehicles has long been deeply rooted in the hearts of the people, which has also enabled it to successfully sit on a tens of millions of user base in the 37 years since it was based in China. However, in the era of new energy, saicid Volkswagen ID series can be described as a blank space before the arrival, which makes consumers have both expectations for the first new energy products brought by SAIC Volkswagen and their inherent "doubts" about new energy vehicles.
At the end of 2020, when the SAIC Volkswagen ID.4 X debuted in front of Chinese consumers, "change" and "redefinition" became the hot words of the car after its debut. Whether it is a comprehensive innovation of the design language, or its fuel-like driving experience, not only let consumers dispel the doubts about the unique electric vehicle, but also make this car the most preferred choice for the 200,000-level new energy home SUVs.
| "Life force" from the inside out
"Change" and "redefinition" have been vividly reflected in the design temperament of SAIC Volkswagen ID.4 X from the outside to the inside.
The design language of "Light And Rhythm" makes the SAIC Volkswagen ID.4 X completely different from any previous model in the family, not only creating a full sense of futurism, but also full of extreme design careful thinking, but also re-examining the relationship between exterior styling, interior design, space layout and "people".
In terms of design, ID.4 X adopts volkswagen's latest design language. The front grille is more sporty and aggressive, the air intakes on both sides of the bumper are not small in size, and there are two completely different levels of penetrating black skid plates, the upper skid plate extends all the way to both sides, and the lower skid plate is designed in the shape of a black diamond. The visual effect presented by this electric car reveals a simple but not simple design concept everywhere.
Thanks to the huge advantages of the MEB platform in terms of spatial layout, saic-Volkswagen ID.4 X completely abandons the original limitations of traditional fuel vehicles in body design, not only reflecting the sporty shape, but also ensuring a large space. This also leaves enough room for innovation for the "light rhythm" from the outside to the inside.
In addition, the MEB platform also allows saicide Volkswagen ID.4 X to have a shorter front and rear suspension design, which on the one hand maximizes the space inside the car, on the other hand, it also allows the car to have better driving flexibility.
On the perceptual level, the "Light Rhythm" also brings a sense of ceremony belonging to the new era to the users of SAIC Volkswagen ID.4 X.
When the user approaches the car, the LOGO light, grille light, and day running light will slowly light up in turn, IQ. The Light-eyed matrix headlights will slowly lift from bottom to top and light up the low beam at the same time to gaze at you, while when you leave, all the light effects in the car will quietly fade out. If you can sense the temperature brought by light, where is the ID.4 X at this time an electric car? It is more like a life companion with temperature, which is also the temperature that the sense of ceremony brings to people.
Inside the car, the exclusive color steering wheel trim, the perforated "ID" central armrest, and the touch button design with sound or vibration feedback can make users feel the careful thinking of the SAIC Volkswagen ID.4 X designer.
The careful thinking of the ultimate design is not only this, but even the brake pedal has a "| |" Icon, the forward pedal has a "►" icon, a small design that looks less conspicuous but enhances a lot of driving pleasure, and the ultimate design like this is full of cars.
SAIC Volkswagen ID.4 X provides six kinds of body colors of cyber yellow, galaxy blue, ion gray, crystal white, superconducting red, permanent magnet gold, and what makes it more sporty is that the interior color can also echo the exterior color, and also creates three themes of urban passion, elegant style, and trend coordinates to meet the needs of consumers pursuing personality. The seat material is also covered with Alcantara microfiber cloth in a large area, which is a non-slip and environmentally friendly material that has been more used by cars that are more performance-oriented in the past, and used in the SAIC Volkswagen ID.4 X, which makes this 200,000-level home SUV more sporty.
| Make intelligence more "temperature"
For any car, design is often the most direct way to show "change", but for SAIC Volkswagen ID.4 X, its "change" and "redefinition" flavor is not only the design, but also reflected in all aspects of the car. Among them, the ID.Light interactive optical language system equipped with ID.4 X and the AR-HUD augmented reality head-up display are undoubtedly the most attractive.
In the ID.4 X, light is no longer just a tool for lighting, but has evolved into a medium for communication between cars and people. When the navigation display requires a turn or lane change, id. Light interactive light language system will use blue light to remind the owner, when the Bluetooth phone, and will show green to remind the owner, and when you try to communicate with the car voice, it will match the rhythm of the car voice, with the light to interact with you.
The advent of ID. Light gives the car temperature and life, because when you make any decision, it seems to be giving you feedback, this response, making it more than just a car, but more like your partner, and this partner who can interact with you, which you can't experience in other brand models.
If you say, ID. Light is a "revolution" of SAIC Volkswagen ID.4X in the field of automotive intelligence, so AR-HUD is "redefining" HUD function.
As we all know, the HUD (Head Up Display) function is designed to project driving information on the front windshield so that the driver's line of sight can obtain driving information such as speed without frequent movement. But in fact, the vast majority of HUD features today are not satisfactory.
On the one hand, the overall display width of the traditional HUD is narrow, which cannot meet the richer information needs of users. On the other hand, the general HUD imaging distance is only 2-4 meters, and the virtual image is like being pasted on the windshield, and if it is not done well, it will even affect the driver's line of sight. This makes it possible for many users to even turn off the HUD function to get a better driving sight.
In this regard, the AR-HUD function equipped with the SAIC Volkswagen ID.4 X perfectly solves the above problems. Its wide-angle of view AR-HUD has an imaging distance of more than 5 meters, so that virtual images and the real world are truly integrated, and more information will be displayed, so that users no longer need to look down at the instrument and navigation, and the imaging distance will not make the eyes so tired.
In addition, in addition to adding basic navigation information and road traffic information to the wide-angle AR-HUD, the most suitable for adding ADAS information in the future is ADAS information, and in the future, with further evolution, adding more information and possibilities, it will truly challenge the existence of traditional instruments.
In terms of vehicles, ID.4 X is equipped with SAIC Volkswagen's latest generation of intelligent vehicle connection system, combined with SAIC Volkswagen super APP, so that car owners can enjoy a series of online services including smart navigation, smart connected car control, smart entertainment, smart home, smart speakers and so on, and enjoy the fun of multiple use of cars.
At the same time, ID.4 X not only supports mobile phones to remotely control vehicles, but also owners can use smart watches to control air conditioning in the car, vehicle unlocking and other functions, enjoying the convenience brought by technology. In addition, ID.4 X pays attention to the interconnection between people, cars and home appliances, the owner can remotely control the smart home appliances in the car, and when he gets home, he can check the status of the vehicle through the smart speaker, remotely control the vehicle to charge, etc., so that the owner can enjoy the life of the car with a full sense of technology every second.
| Reliable "endurance" and "safety"
For the users of new energy family cars, the avant-garde design language and intelligent configuration can only be regarded as the icing on the cake, and the real peace of mind that can really make them feel at ease is the excellent mileage and reliable and excellent quality, which is naturally not a problem for the public with a history of 84 years.
Thanks to the high flexibility of the Volkswagen MEB platform, the ID.4X has three power versions and two drive forms, with a maximum power of between 125 kW and 225 kW and a cruising range of up to 555 km (NEDC conditions).
Thanks to proven and efficient battery management, the ID.4 X further eliminates user range anxiety. In terms of charging, the ID.4 X supports efficient DC/AC charging, DC fast charging 0-80% only takes 40 minutes, 30%-80% only takes 30 minutes, and the fastest 10 minutes charging can travel about 100km. With the smart vehicle connection system 4.0, car owners can also easily realize remote charging management, viewing charging maps and other smart charging services, making it easier to control the trip.
In the daily commuting car environment, most of the country's office workers have a weekly commuting distance of 300km, and 500km is a minority long-distance commute. It can be seen that the ID.4 X can easily meet the needs of urban commuting, only need to be charged once a week, saving time and effort.
In addition to battery life, battery safety is more important for electric vehicles.
In this regard, SAIC Volkswagen conducted 338 battery safety test items for the ID.4 X battery pack, exceeding 285 national standards (only 53 national standards), covering collision and fire, heat diffusion, high and low temperature storage, temperature shock, salt spray test, etc., to ensure the safety and reliability of high-voltage batteries.
For example, in the wading test, the battery system of ID.4 X is submerged underwater (basement water, typhoon area water) for 1 meter for 24 hours, or a high-pressure water gun car wash, the battery pack is safe and sound. For another example, the ID.4 X battery pack can withstand 60 times its own weight of impact, compared with the national standard 25 times has more stringent collision requirements and pass standards.
Written at the end: Volkswagen North America CEO has said a sentence before: "ID.4 has a GTI-like driving experience, the same overall feeling as Tiguan, and at the same time, ID.4 hopes to finally have the nationality and historical status of the Beetle." ”
It can be seen that the ID. series has carried everyone's expectations from the beginning.
For SAIC Volkswagen ID.4 X, its labels of "change" and "redefinition" are not only reflected in the product, but also become an important way for SAIC Volkswagen to show the comprehensive transformation of its products. Its intelligent driving and interactive experience subverts the previous cognition of the joint venture brand to users, and can also see the determination of the public to embrace the new era, and brings a new experience to ordinary consumers that has never been seen before.