"Brother, hurry up and participate, you're going to be on "Esquire", be a star!"
When the cousin forwarded the WeChat tweet to Wang Jun, the tone was full of encouragement and expectation, "Your appearance is so high, it is not too fashionable, and you have to be a father!" Hurry up, what a great chance! ”
Wang Jun is a post-90s, 3-year Tiguan owner. Three years ago, Wang Jun, who was promoted to father, bought a SAIC Volkswagen Tiguan L, which was the flagship version of the 2019 330TSIR-Line, which was newly launched at that time.
This episode took place in August 2021, when the SAIC Volkswagen New Tiguan family was once again renewed and pre-sold.
12 years, 2.5 million! Remarkable achievements in the past
Wang Jun later failed to appear on "Mr. Fashion" because he was a product manager in a large Internet factory and did not have time to participate in the saic-volkswagen event, he was too busy.
At that event, 240 new and old Tiguan owners enjoyed the personal image customization and renewal service from the professional styling team in the fashion industry, and 24 Tiguan owners filmed fashion blockbusters and appeared on "Fashion COSMO", "Harper's Bazaar", "Esquire" and "ELLEMEN".
Wang Jun later said that he still had some regrets, if he was not too busy, he really should participate. When colleagues in the company learned of his opening of the Wayview L, some people looked puzzled, thinking that it was inconsistent with his 31-year-old age and was quite consistent with his dull temperament.
Wang Jun was quite critical of this, where is it dull? Wang Jun believes that in addition to the robust characteristics of German cars, Tiguan has always maintained the same youthful fashion as the times. Wang Jun's relationship with Tiguan began in 2011. It was the second year that SAIC Volkswagen introduced the Tiguan domestic production, and my father bought a 1.8T Tiguan. That car stayed with the family for 9 years. After Wang Jun shook the license plate himself, he chose the new way view L like his father's decision that year.
The brand is still that brand, but the car has changed a lot.
From 2010 to 2022, in the process of continuous product upgrading and brand renewal, SAIC Volkswagen Tiguan has been in the Chinese market for 12 years, and the product has also been upgraded from a single compact SUV Tiguan to a new Tiguan family including the medium-sized SUV New Tiguan L, Tiguan X, and New Tiguan L PHEV.
In the 12 years from 2010 to 2022, the cumulative delivery volume of SAIC Volkswagen's Tiguan models in the Chinese market has exceeded 2.5 million. 2.5 million Tiguan users will jointly build SAIC Volkswagen Tiguan into the first domestic joint venture SUV to reach 2.5 million units.
SAIC Volkswagen should be grateful to the owners of Tiguan such as Wang Jun's father and son, and should be grateful to every car owner who chooses to trust Tiguan. And the best footnote of gratitude, in the product, continues to renew, excellent products.
Renew, renew, always keep improving
Everyone says that SAIC Volkswagen understands domestic consumers best, as evidenced by the classic models that have been prosperous for many years. Tiguan is undoubtedly a classic, and the classic is constantly being given new vitality, which is the secret of long-lasting prosperity.
Tiguan's domestic production in 2010 coincided with the gradual rise of compact SUVs in the domestic market. The domestic Tiguan has lengthened the wheelbase in terms of the excellent urban off-road performance of the imported Tiguan and the wheelbase for the needs of domestic consumers. Once listed, it has attracted much attention, and the supply has been in short supply for a long time.
In 2017, the new upgraded Andean L was born, upgrading from a compact SUV to a medium-sized SUV, whether it is functional or dynamic, it is a brave attempt to renew.
In 2021, the comprehensive renewal of the savoy Volkswagen new Tiguan family has once again begun. This time, SAIC Volkswagen is determined to closely follow the aesthetics and needs of young users like Wang Jun after 90 and Wang Jun's cousin after 00, and build Tiguan L into a classic new model with "face value IQ double online".
As you can see, the new Tiguan L features a brand new IQ. Light full LED matrix headlights, up-and-up headlight shape with the design of the light strip throughout, high-gloss black grille with C-type chrome trim on both sides, plus a dreamy and deep new sky blue color, intelligence, sport, personality characteristics are ready to come out.
Inside, the new Tiguan L has also undergone a new design and layout. The combination of the 12-inch suspension central control screen and the 30-color atmosphere light creates a dream effect of interlacing light and shadow, which raises the value and echoes the fashion.
The new interior and exterior design makes the new Tiguan L more dynamic while maintaining the robust and classic design style of the German system, creating a confident, enterprising and powerful image. This has also been recognized by the "International CMF Design Award".
The new Tiguan L's new approach to intelligence and security is also remarkable. Taking the 380TSI R-Line flagship version as an example, the 12-inch floating central control screen has intelligent voice, air gestures, touch control and other functions, and integrates intelligent online real-time navigation, vehicle settings, making calls and other operations.
The Travel Assist full-journey intelligent driver assistance system equipped with it has a chip computing power of more than 2.5 trillion times per second, which can achieve full-speed driving assistance in the speed range of 0-160km/h. Lane Assist lane keeping system can actively correct the direction while signaling that the vehicle is about to deviate from the lane, reducing the risk of crossing the line.
The renewed experienced by these users has made the new Tiguan L and the new Tiguan L plug-in hybrid version rank first in the user satisfaction evaluation (CACSI) of the Chinese automotive industry in 2021, respectively, in their respective market segments. This is the user's recognition of the new Tiguan L, and it is also the recognition of the new Tiguan family's insistence on progress.
New era, new challenges, the future is far-reaching
In August 2021, when the new Tiguan family was fully renewed, a large number of Tiguan car owners shared videos or photos of themselves and their cars on Weibo, Xiaohongshu, and SAIC Volkswagen Super APP.
Among them, there are stylists, medical beauty industry practitioners, hosts, aviation employees, foreign executives, cross-border e-commerce partners, state-owned enterprise employees, interior designers, freelancers, quality inspection supervisors, Internet factory employees such as Wang Jun, as well as doctors, real estate sales, automotive industry practitioners, and so on.
They are distributed in all walks of life, and most of them are like Wang Jun after the 90s, and some are after the 00s. This information can open up a good way to summarize the development of Tiguan along the way, especially looking forward to the farther future.
In the past 12 years, users have gone from the original post-60s such as Wang Jun's father to the post-70s, post-80s, post-90s, and post-00s, and have become younger from generation to generation. What has sustained a model for 12 years to be loved by users born in different eras for a long time?
In the end, it is still the youth that insists on the ashkenazi classics. Keep pace with the times, with the same frequency as users, users are updating, and products are also renewing. Tiguan has been domestically produced for 12 years, and the followers of users of different ages are precisely because the brand and product power are constantly renewed and always young; marketing and services are also constantly iterative and improved.
Commodities are always new, and no one likes the product of old-fashioned fashion. To remain young is to maintain the vitality of life, especially in the current domestic automobile consumer market full of huge competition and challenges.
It is foreseeable that Tiguan, which has been successfully developed for 12 years, will continue to remain young, and the pace of renewal of the new Tiguan family will be faster and move towards a future that is far away.