Dreaming is perfectly normal for everyone.
When people sleep, they have some strange dreams in their minds uncontrollably, which is a normal brain activity.
Since ancient times, there have been stories of Zhou Gong interpreting dreams and Zhuang Zhou mengdi.
But how dreams come about, thousands of years later, scientists still haven't given a standard answer.
Speaking of dreams, do you remember a classic 2010 movie, Inception?
This sci-fi film starring Leonardo and choreographed and directed by Nolan caused a craze at the time.
A company hires a group of spies to implant ideas in his dreams while the heirs and directors of a rival company are sleeping, with the goal of destroying the company.
Using advanced dream-making methods, they invaded their opponent's dreams and put some ideas into their opponents' dreams.
Inception is just Chinese translation of the name, in fact the name of the movie is Inception, which means "implant".
Many people think that movies are movies after all, and they are very sci-fi, and they simply can't happen in life.
But such a storyline has really happened in reality.
An American beverage company, Molson Coors, conducted a bizarre advertising experiment.
They recruited volunteers to participate in a "sleep experiment" that attempted to implant the product into the subjects' dreams, and the participants received a reward of $1,000.
They invited a Harvard psychologist to collaborate on a special commercial that 18 subjects watched many times before going to bed.
The commercials feature relaxing images of waterfall mountains, carefully choreographed background music, and occasional product advertisements.
They then clicked on the background music in the video, which lasted for 8 hours while the subjects were asleep.
The end result was that 30% of the subjects dreamed of Molson Camson beer that night.
The researchers call this sleep intervention Targeted Dream Incubation.
They point out that dreams can be manipulated.
A person's bedtime behavior, as well as the sounds and smells received during sleep, may act as a "source of stimulation" to affect dreams and even have a real impact.
Not just Molson Coors, Burger King did a similar marketing campaign on Halloween in 2018.
They launched a hamburger called Nightmare, which sleep scientists tested 100 people, and the data showed that it made people 3.5 times more likely to have nightmares.
Xbox also launched the "Made with Dreams" campaign, which lets players play Xbox games before bedtime and then record their amazing dreams.
Now that smart homes have entered thousands of households, imagine that when you go to bed, smart speakers repeatedly play advertisements without your knowledge.
Although you don't know it in your sleep, the brain has accepted the message of "regret if you don't buy xx", and this advertisement is successfully implanted.
Today, the commercialization of dream incubation is rapidly becoming a reality.
In the "Inception" mentioned at the beginning, director Nolan talked about the powerful role of the brain's subconscious.
The subconscious mind mainly affects people's instinctive impulses, such as desire, emotion, intention, etc., and dreams are the paradise of the subconscious.
The subconscious mind affects people's judgment when they are awake, and implanting an idea at the subconscious level in a dream will change an outcome.
The commercialization of dream incubation will make the parties think that this is an idea that I have actively generated, which is something I want to buy and induce people to buy more products.
Guo students want to say, is it not necessary for us to pay to open a VIP membership in the future to ensure a high-quality sleep without advertising?
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