The NBA playoffs are in full swing, and teams that make up the playoffs are fighting for another chance to win the championship, compared to the encounters in the regular season, the playoffs are a protracted seven-game, 4-win system.
This means that the offensive and defensive tactics of both sides are often gradually dismantled, and the final competition is the strength of the stars, and the current league is also a league with unlimited star discourse.
Especially after the continuous success of commercialization, those players who are loved by fans can often have a greater voice in a team, and can also bring huge commercial value to the team.
Because every year the league selects the best players from all over the world through the draft, there is never a shortage of stars in the NBA.
In addition to the older generation such as James, Curry, Durant, the new generation of Tatum, Doncic and other players are also growing rapidly.
So who are the league's most popular fans? The NBA officially announced the sale of jerseys in the second half of the season, and the top 15 list was released, of which Harden became a new favorite, and there was no suspense at the top of the list.
The list of 15 players is as follows (in parentheses is the ranking of jersey sales in the first half of the season):
1. James (1), 2. Harden (none), 3. Curry (2), 4. Durant (4) 5. Tatum (6);
6. Embiid (11), 7. Letter (3), 8. Doncic (5), 9. Morant (7), 10. Owen (none);
11. Trae Young (8), 12. Klay (9), 13. Booker (13), 14. Three Goals (15), 15. Jokic (none)
Compared with the first half of the season, Lillard (10), Thick Brow (12) and Barrett (14), who were selected in the first half of the season, did not qualify for the top fifteen in the second half of the season.
The reason is also very simple, Lillard suffered from serious injuries, resulting in the second half of the season did not play at all, and the thick eyebrow brother also missed most of the season due to injury.
Barrett is trapped by the performance of the team, the second half of the Knicks completely faded the dark horse nature of last season, once again became a fish belly team, internal problems, naturally difficult to get the love of fans.
The three players who squeezed them out of the list were Harden (2), Irving (10) and Jokic (15).
Among them, Harden's ranking soared, on the one hand, because he changed teams in the middle of the season, which will inevitably lead to a large wave of purchases.
On the other hand, the 76ers team composed of Harden and Embiid has become the favorite to compete for the championship, which has once again brought a huge boost to Harden's jersey sales, and the ranking of the same team's Embiid has soared from 11th to 6th.
Another reason for Embiid's soaring rankings is that he became one of the two biggest favourites in the MVP in the second half, and another favourite, Jokic, also secured a position at Number 15 on the list.
As for Irving's situation is simpler, Irving can not play at all in the first half, until the second half of Irving finally lifted the restrictions on away games, and at the end of the season, the restrictions on home games were lifted, and shirt sales naturally rose.
In addition, the rest of the rankings have not changed much, the top of the list is James, he has been the first in jersey sales for 4 consecutive seasons, and before he dominated the list, Curry won the first place in the list for three consecutive seasons, and Curry ranked third in the second half of the season.
It is worth mentioning that the NBA official also announced the top ten of the team's overall product sales ranking in the second half, from which it is not difficult to see the huge impact of top stars on a team's business.
1. Lakers, 2. Warriors, 3.76ers, 4. Bulls, 5. Nets, 6. Green Army, 7. Bucks, 8. Suns, 9. Knicks, 10. Grizzlies.
It is not difficult to find from the list that the Lakers with James firmly occupy the first place, the Warriors led by Klay and Curry are in second place, and the 76ers led by Harden and Embiid are in third place, which is almost directly linked to the ranking of players' jersey sales.