Dot blue letter attention, do not get lost~
From April 28 to May 12, the "Fourth Shuangpin Online Shopping Festival and African Good Things Online Shopping Festival" will be held.
This is the fourth time that the Ministry of Commerce has taken the lead in organizing the event, and the biggest difference from the past is that the co-guiding unit of the event has been further expanded, and the Ministry of Foreign Affairs, the National Development and Reform Commission, the Intellectual Property Office and other departments have been added. In terms of goods, the new feature of this event is that more than 300 e-commerce platforms have gathered more than 100,000 brands and 1 million merchants, and African goodies will also gather, including coffee from Ethiopia, chili sauce from Rwanda, black tea from Kenya, etc.
Special arrangements were made for the protection of consumer rights. Li Yuanguang, deputy secretary-general of the China Consumer Association, said in response to a question from a Securities Times reporter that around the issues of consumers' general concern, strong reaction, and repeated live streaming, social e-commerce, and instant consumption, the China Consumer Association will carry out countermeasure research, require relevant responsible entities to perform statutory obligations and responsibilities, and strengthen codes of conduct. It will also strengthen the supervision of the elderly consumption, the consumption of minors, the consumption of the disabled, rural consumption and other fields, help special groups enjoy equal opportunities to participate in consumption activities, and supervise operators to provide targeted sales methods and after-sales services that are more in line with special groups, such as APP and voice after-sales functions for blind and disabled people.
More than 300 e-commerce platforms participated, bringing together more than 100,000 brands and 1 million merchants
Since 2019, the "Shuangpin Online Shopping Festival" has been held for three consecutive years.
Qian Fangli, director of the Department of E-commerce and Informatization of the Ministry of Commerce, said that this year is the year of the 20th National Congress of the Communist Party of China. In order to thoroughly implement General Secretary Xi Jinping's strategic deployment of expanding domestic demand and the important measures proposed by China and Africa to jointly expand "Silk Road E-commerce" cooperation proposed at the Forum on China-Africa Cooperation, the Ministry of Commerce will work with the Ministry of Foreign Affairs, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the State Administration of Market Regulation, the Post Office, the Intellectual Property Office and the China Consumers Association to jointly guide the "Fourth Shuangpin Online Shopping Festival and African Good Things Online Shopping Festival" from April 28 to May 12, 2022.
The reporter learned from the special news briefing of the "Fourth Shuangpin Online Shopping Festival and African Good Things Online Shopping Festival" held by the Ministry of Commerce on April 22 that this event will have more "national tide" and "small and beautiful" brands and green, healthy and intelligent goods, enriching online services such as catering takeaway and cloud viewing.
According to preliminary statistics, there are more than 300 e-commerce platform companies participating in the activity, and the number of brands is expected to exceed 100,000, and the number of merchants will exceed one million. The Ministry of Commerce will also guide relevant provinces, municipalities and platform enterprises to open a special session on "Rejuvenating Agriculture with Digital Business", covering 160 kinds of geographical indication products and agricultural products from all over the world; at the same time, optimize the county rural service guarantee and promote brand quality consumption into rural areas.
All localities will carry out their own unique supporting activities around the themes of tide life, night economy, new crowds and new brands, such as the "Old Brand New Concept Network National Tide Brand Festival" in Beijing, the "Tesco huiju Rongcheng Consumption Season in Fujian", the "Aishang Chongqing" in Chongqing, the "Zhuang March 3 e-net Tesco" in Guangxi, and the "Colorful Stuffed • Huimin Tesco" in Ningxia. Various e-commerce platforms linked up with excellent brand enterprises to put forward attractive promotional schemes, some distributed exclusive coupons and red envelopes of 100 million yuan, some carried out pre-sales of new products, and some launched limited-time rush purchases and special sales, so that everyone could buy satisfactorily.
Zhang Xiaofeng, a first-level inspector of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, introduced that in view of this activity, the Ministry of Industry and Information Technology on the one hand carried out the work of stabilizing the chain and strengthening the chain of the industrial chain of daily necessities such as epidemic prevention materials, dairy products, and household paper to ensure adequate supply. At the same time, the professional association recommended a number of products with strong innovation ability and strong brand strength, and met the needs of consumer consumption upgrading by providing good brands and good quality goods.
Open the live broadcast room to the origin of African products
In addition, another specialty of the event is the gathering of African goodies, including coffee from Ethiopia, chili sauce from Rwanda, and black tea from Kenya.
Zhou Ping, deputy director of the Africa Department of the Ministry of Foreign Affairs, said that less than half a year after the end of the eighth ministerial meeting of the Forum on China-Africa Cooperation, in addition to the online shopping festival, important trade promotion measures such as the "green channel" for African agricultural products exported to China and the expansion of the scope of zero-tariff products have been implemented. Pragmatism and efficiency are the significant advantages of China-Africa cooperation.
Last year, China announced that it would work with Africa to formulate and implement the "China-Africa Digital Innovation Partnership Plan", and the cooperation between the two sides in 5G, new infrastructure, e-commerce and other fields has achieved initial results. Thanks to these cooperation results, we will open the live broadcast room to the origin of African products during this online shopping festival, so that consumers can "cloud experience" the product production process and "cloud visit" the origin of the customs.
"In 2021, China-Africa trade volume grew against the trend under the background of the epidemic, with an increase of 35.3%, creating a record high, of which imports from Africa increased by 43.7% year-on-year, fully demonstrating the resilience and potential of China-Africa trade." Zhou Ping said that China has never sought a surplus in trade with Africa, and with the implementation of measures such as the "green channel" for African agricultural products to export to China, expanding the scope of zero-tariff treatment, and online shopping festivals, it will effectively promote and expand the import of African products and promote a more balanced and healthy development of China-Africa trade.
The postal department has taken three measures to grasp the service guarantee of the online shopping festival
Bian Zuodong, deputy director of the Department of Market Supervision of the Post Bureau, introduced that on April 20, the State Post Bureau made a comprehensive deployment of the postal express industry to ensure the smoothness and smoothness of the work, and mobilized local postal administration departments and postal express delivery enterprises to do related work.
In terms of the guarantee of postal express services for the online shopping festival, we should focus on three aspects of work. The first is to do a good job in epidemic prevention and control in a strict and down-to-earth manner, pay close attention to the prevention of "people", "things" and "environment", do a good job in the basic safety protection of employees and normalized nucleic acid testing, strengthen the prevention and control of the epidemic in places with dense personnel such as mail express processing centers and transit sites, and strictly prevent the occurrence of cluster infections. Strictly implement various epidemic prevention measures for international mail express processing sites, and build a solid epidemic prevention and control barrier for delivery channels.
The second is to make every effort to ensure the smooth flow of the service network. Under the premise of doing a good job in epidemic prevention and control, we will open up major nodes, operating outlets and terminal services. In terms of nodes, guide all localities to focus on ensuring the operation of backbone nodes, strengthen the management of sealing and stopping information of distribution centers at or above the county level, actively dock with local governments and epidemic prevention and control headquarters, and coordinate and promote the timely unsealing and resumption of operation of distribution centers that meet the requirements.
In terms of outlets, strengthen the analysis of the reasons for the closure of outlets and the coordination of work, and promote the improvement of the unsealing work arrangements in the territories. Eligible outlets should pay close attention to organizing personnel to return to work and resume production as soon as possible, and give priority to the transfer and delivery of backlog mail express mail.
In terms of terminal services, we will promote the solution of the problem of postal express vehicle traffic in urban areas, and promote intelligent express box delivery in communities that are inconvenient to enter due to epidemic control, or add other non-contact delivery facilities to open up the "last hundred meters" of mail express mail into the community.
The third is to effectively protect the legitimate rights and interests of employees. Local postal administration departments are required to coordinate with relevant local government departments to provide couriers with vaccinations, priority centralized free nucleic acid testing, temporary residences in sealed and controlled areas, and other support policies to support couriers to return to work with peace of mind.
It is reported that at present, the State Post Bureau has established a working mechanism for the postal express industry to ensure the smoothness of the postal express industry, and carried out relevant work under the unified leadership of the State Council work mechanism.
Compact the main responsibility and let consumers consume with confidence
At the briefing, multiple departments introduced the relevant measures and arrangements for safeguarding consumer rights and interests during the event. Zhang Shumei, deputy director of the Department of Network Supervision of the State Administration for Market Regulation, said that the market supervision department will further urge e-commerce operators to strictly implement the main responsibilities of food safety, commodity quality, intellectual property protection and other entities, further smooth the channels for consumer appeals, properly handle consumer complaints and reports, further safeguard the legitimate rights and interests of operators and consumers, and create a safe and secure online market environment.
Zhang Xiaofeng said that the Ministry of Industry and Information Technology will closely track the development of relevant activities, the sales situation of enterprises and the dynamics of public opinion, strengthen guidance and departmental coordination, on the one hand, timely coordinate and solve problems encountered by enterprises, on the other hand, effectively safeguard the legitimate rights and interests of consumers, so that consumers can rest assured of consumption.
Li Yuanguang said in response to a question from a Securities Times reporter that in combination with the online shopping festival activities, the China Consumer Association will focus on three aspects of work.
The first is to carry out countermeasure research around the problems of live streaming with goods, social e-commerce, and instant consumption that consumers are generally concerned about, have strong reactions, and repeatedly appear, requiring relevant responsible entities to perform their statutory obligations and responsibilities in accordance with laws and regulations such as the Consumer Rights and Interests Protection Law, the E-commerce Law, the Advertising Law, and the Measures for the Administration of Online Live BroadcastIng Marketing (Trial), strengthen codes of conduct, emphasize taste, style, and responsibility, and deliver accurate information on goods and services to the society in the marketing process, and create a creditworthy and healthy consumption atmosphere. Promote the benign development of the network economy.
The second is to strengthen consumption supervision in the fields of elderly consumption, minors consumption, disabled consumption, and rural consumption. On the one hand, it is to help special groups enjoy equal opportunities to participate in consumer activities; on the other hand, to supervise operators to provide targeted sales methods and after-sales services that are more in line with special groups, such as APP and voice after-sales functions for visually impaired people.
Third, for the consumer disputes that occur in this "Online Shopping Festival" activity, the China Consumer Association and the National Consumer Association will do a good job in accepting and handling them in accordance with their statutory duties. Business operators are the first responsible person to protect the rights and interests of consumers, and the China Consumer Association hopes that after consumer disputes arise, they can settle between consumers and operators. If the settlement fails, consumers can complain to the consumer association organization where the operator is located, and the specific contact information can be found on the official website of the China Consumer Association, and consumers can also complain to the relevant administrative departments.
Editor: Wan Jianyi
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