New consumer highlights
Sequoia China Invests in French Independent Designer Brand "DESTREE"
On April 21, Sequoia China announced that it will lead the A round of investment in the French independent designer brand "DESTREE", singers Beyoncé, Rihanna, actress Jessica. Alba and model Giselle. Bündchen and other celebrities in the entertainment industry followed suit. DESTREE said it would use the proceeds to strengthen talent acquisition and digital-native marketing to support the brand's retail operations in Paris and New York and expansion in China and Japan. Founded in 2016 and starting out with accessories, DESTREE has yet to open an official sales outlet in China, but opened its Xiaohongshu account on April 20, its first official social media account in China. It is understood that in January and June 2021, Sequoia China announced its investment in French designer brand Ami and Canadian luxury e-commerce company Sense, respectively. In the past three months, Sequoia China has invested in South Korean trend brand We11done and American sports fashion brand STARTER.
Lululemon announced a five-year growth plan to double revenue to $12.5 billion in fiscal 2026
Recently, based on the growth momentum of the past three years and the ahead of schedule overall revenue targets, Lululemon announced a five-year growth plan and a new "Power of Three x2" growth strategy. The growth strategy includes: doubling men's revenue, doubling digital revenue, and quadrupling revenue in international markets. The ladies business, store channel and North America business will also continue to play an important role in this strategy. It is understood that lululemon's annual revenue has grown from $3.3 billion in fiscal 2018 to $6.25 billion in 2021, and the company will continue to focus on the three strategic pillars of product innovation, guest experience and market expansion in the future to drive revenue growth in the next five years. In addition, André Maestrini, Executive Vice President of Lululemon's International Business, shared the five strategic pillars of the company's development in China, including store expansion, e-commerce construction, limited products, branding, and people-oriented. (More content review about Lululemon: Three times more expensive than NIKE, did Lululemon win male users?) ）
"Adopt a cow" set up a beef cattle division, the first industrial park plans to invest 5 billion yuan, independent sub-brand products or debut in June
The newly developed beef cattle business of the dairy brand "Adopt a Cow" has been substantially implemented. In addition to the establishment of the Meat Division in January this year, the newly opened beef cattle business will be independent of the dairy sector and will operate as an independent sub-brand, and related products will be unveiled as early as June. This also means that the dairy brand has made the beef cattle business the second growth curve of the Group. The project is planned for construction in five years, with a total investment of 5 billion yuan, covering the whole industrial chain of beef cattle breeding, feed, slaughtering and processing.
The first store in central China opened in Wuhan Xintiandi
Recently, the first store in central China of "HARMAY Talking Plum" opened in Wuhan Xintiandi. Located in a three-story historic building that was once home to foreign businessmen in Wuhan, HARMAY Hashome turned it into a brand new retail space and named it "Talking Plum Line". The design of the new store includes the space style of "three-dimensional space warehousing culture" and the humanistic feelings of "vertical storage mechanical arm", while combining the local changes of the times, continuing the brand's exploration of life.
The "no bottle label" version of Pepsi Cola was officially launched
On April 22, coinciding with the 53rd World Earth Day, the first "bottle-free" version of Pepsi Cola in China was officially listed, and has landed on Tmall and Jingdong flagship stores. In terms of product packaging design, PepsiCo chose the 300ml mini bottle of original Coke common to consumers for packaging adjustment. The "no bottle label" version of Pepsi Cola not only retains the classic patented bottle design, but also reduces the ink printing on the plastic label and bottle cap of the bottle body, and instead of the embossed brand trademark and product name, it is both simple and generous and highlights the brand core logo.
The oral care brand "Samson" officially announced the establishment of its children's brand CanbanKids
On April 19th, the oral care brand "Samsan" officially announced the official establishment of its children's brand CanbanKids, specially launching the bubble fungus family cartoon image IP to explore the new world of dental with children. "Samsan" is an oral care specialty brand founded in 2018, including mouthwash, toothpaste, oral spray, tooth patches, toothbrushes, etc., after the official announcement Zhao Lusi served as the brand spokesperson.
The first pet meta-universe "It Universe" in China jointly released energy droplet commemorative props
On April 22, "It Universe" launched the first environmental protection and concern for animal survival activities such as "It Universe" and released 2,000 energy drop props for the first time in the United Nations, such as the largest pet food brand Infidel, the cutting-edge smart pet product brand Universe Cute Pet, and the human pet lifestyle brand Ta Ism, etc., released a limited number of 2,000 energy drop props to arouse people's awareness of the ecological protection of the earth. "It Universe Pet Meta" was established under the opportunity of the dual background of the global pet economy and the meta-universe, and is the first pet and meta-universe brand in China to combine online and offline, virtual and real integration, brand unity trinity, and take the lead in completing the terminal closed loop pet and meta-universe brand. This release is also released on the "Galaxy The Star" platform, an important partner of the transaction ecology of "Its Universe Pet Meta", as the first publisher in China that has the ability to support its own trading platform, it will continue to expand its own infrastructure layout and important ecological scene links such as games, animation, IP, derivatives, and other infrastructure in the future, and better empower its digital pet collection in its cosmic ecology.
L'Oréal announces results for the first quarter of 2022: sales of €9.06 billion, growth rate of 13.5%
Recently, L'Oréal announced its results for the first quarter of 2022: sales of 9.06 billion euros, achieving substantial growth, an increase of 13.5% year-on-year, and a consolidated increase of 19.0%. In the first three months of this year, L'Oréal's premium cosmetics division, professional hair products division and active health cosmetics department all achieved double-digit growth, and the mass cosmetics department once again exceeded the market average. From the perspective of business units and regions, the growth was balanced, with physical store sales growing strongly by 15.5%, while the e-commerce business continued to grow, contributing 25.8% of sales.
Trendy new products
Otter Ton Ton and Nanjing Hongshan Forest Zoo launched a joint gift box
Recently, Otter Tons and Nanjing Hongshan Forest Zoo jointly launched a joint gift box, which includes ultra-instant fruit tea drinks including jasmine grapefruit, baixiang lemon and other flavors, as well as commemorative surroundings including badges, otter shaking cups, otter syrup cotton wipes, etc. This cooperation is the first time that otter tons have been jointly signed with the zoo, and this activity upholds the animal ethics of "equality of life", hoping that everyone will drink fruit tea and embrace nature.
"Bananain Banana" launches the new summer basic 2022 cool skin and launches the advertising blockbuster "Summer of Cool Skin"
On April 18, "Bananain Banana" launched the new summer basic 2022 cool skin, and released a new advertising blockbuster co-starring Wang Yibo and actor Liu Peiqi - "Summer of Cool Skin". The new product is based on somatosensory science, using self-research yarn containing cool particles, cooling and thermal conductivity layer, so that the cool skin inside the banana touches the ice, wears cold, sweats and breathes, and the sunscreen index is as high as UPF50+ and UVA ≤5%. At the same time, the new product focuses on "scientific sunscreen", according to the angle of sunlight, to adjust different wearing methods, you can reduce the damage of ultraviolet rays to the skin. Sunscreen hats with long front and back short brims, sunscreen masks that protect from the corners of the eyes, sunscreen clothes that turn into face shields as soon as the collar is raised, sunscreen ice sleeves with 3D anti-slip glue in the palm of the hand, and design careful thoughts from sunscreen to details everywhere.
Yonghui's own brand "Hungry Lion" corn juice new products listed
Recently, Yonghui's own brand "Hungry Lion" has added a new product - Hungry Lion Corn Juice, which focuses on "non-concentrated reduction, fresh squeezing process, original taste". After the small lime juice, Yonghui's own brand has made another blockbuster move in the health drink track, and may become the second best-selling explosive drink. At present, the products are being continuously distributed in Yonghui stores, and have been launched in Fujian, Chongqing, Sichuan, Beijing, Anhui, Jiangsu, Zhejiang, Shanghai, Guangdong and other places.
Creative marketing
"Zi Hi Pot" and "Dangdang Network" launched a custom book pot
Recently, under the background of the upcoming "April 23 World Book Day", "Zi Hi Pot" and "Dangdang Network" launched a customized book pot, the product is Cantonese sausage pot rice, which has been listed on April 20. Founded in 2018, "Zi Hi Pot" put the self-heating hot pot series into the market as the first category, including the self-heating series with spicy beef hot pot, rattan pepper fish hot pot, Korean troop pot and other products as the main products, and brewing series mainly based on snail powder, beef vermicelli soup, Chongqing noodles and other products.
Skincare brand Gu Yu announces Zhou Dongyu as the brand spokesperson
Recently, the skincare brand "Gu Yu" announced that Zhou Dongyu served as the brand spokesperson and launched the Xianqi White Gift Box to help users from the inside out, beautiful Xianqi White. Founded in 2016, Gu Yu is a functional plant skin care brand with whitening as the core, which originated from the traditional Chinese "seasonal culture" and is positioned as a "natural skin care high-end brand".
Investment and financing news
The new tea brand "Zhizhi Tea" received a financing of 5 million yuan from the angel round
Recently, the new tea beverage brand "Zhizhi Tea" announced the completion of a 5 million yuan angel round of financing. The investor is Hubei Zhiyuanqiao Technology Co., Ltd., and the funds from this round of financing will be used for brand building and the opening of Wuhan branch. Founded in 2019, "Zhizhi Tea" is a brand with a new concept, simple light luxury and new tea culture experience.
Skiwear brand "Moodlab" received an angel round of financing of 10 million yuan
Skiwear brand "Moodlab" announced the completion of an angel round of financing of nearly 10 million yuan, the investors are Jianfeng Evergreen and Zero One Capital, with Daily Capital acting as the exclusive financial advisor for this round. This round of funds will be mainly used for product research and development and channel expansion. Founded in 2021, "Moodlab" aims at users of light extreme sports circles such as skiing, skateboarding, and surfing, creating a sportswear brand with both trend attributes and functionality. At present, the ski suit "wanton" series has been launched, the style is partial to the street, Japanese, high street, functional, the price band is benchmarked against Japanese and Korean brands, at 1000 yuan-2500 yuan, female users account for 60%.
Pan-script killing brand "Amazing Cinema" received a new round of financing
The pan-script killing brand "Amazing Academy" received a new round of financing, and the investor was Zehou Capital, and the specific amount was not disclosed. This round of financing will be used for talent and organization optimization, building a multi-product matrix, and further building IP and brand power. Founded in 2017, "Amazing Academy" focuses on the development, operation and commercialization of original IP, and the company's current business covers the whole industry chain from upstream research and development to downstream sales.
Wearable art toy brand "KataWorld" completed nearly 10 million yuan angel + round of financing
Recently, the wearable art toy brand "Kataworld" has received nearly 10 million yuan of angel + rounds from Qixi Capital after completing the angel round financing in which Tsingshan Capital participated, and the funds raised in this round are mainly used for the development of new products and the laying out of sales channels. Founded in 2020, "KataWorld" focuses on DIY,freely assembled wearable art trendsettes that target Gen Z. The founder is Zhang Zhuoran, who has held important positions in companies such as Dasouche and Chaoxiang Sales, and has been working in the Internet industry for many years, but he has not been involved in consumer goods before.
Frozen fast food brand "Cooking Bags" completed nearly 10 million yuan pre-A round of financing
On April 22, the frozen fast food brand "Cooking Bag" completed the Pre-A round of financing of nearly 10 million yuan, which was exclusively led by Ventech China RMB Fund, and the financing will be mainly used for product technology research and development and channel channel deep ploughing. "Cooking Bags" was established in June 2020, with the "Z generation crowd" as the core consumer group, with "microwave heating, instant food in the bag" bag fast food products to cut into the market, with "delicious and convenient coexistence" as the product concept. The brand focuses on pasta, Chinese noodle series and star kitchen bibimbap series, providing products through online sales platforms and offline channels such as supermarkets and convenience stores, and has been settled in channels such as Fat Donglai, FamilyMart, Tmall, Taobao, Pinduoduo, and Douyin. (About pre-made dishes, more content review: the eve of the outbreak of the pre-made vegetable market, the giant has not yet appeared 丨 titanium media depth)
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