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There have been many games in history that have been annihilated by the speed of light under the agent of China. There are also many games that have died in the local situation, but have collected countless harvests in the fertile land of China.
But to be honest, if you can play the operation of reborn in the dirt after sending it, you have to look at the Korean online game.
Obviously, the once-popular "QQ Sound" has also reached the time to show the Korean blood behind it, because it is logged into Steam!
The problem is, although this game has achieved excellent results in China and South Korea. But it does not have the dominant status of "Red Moon" and "Millennium", nor does it learn the violent transformation in the mobile game market like "Paradise".
So why did "QQ Sonic" come back to life, or did it log in to Steam? It can't always be Tencent nostalgic for the past and give a big hand to the netstone game appropriation, right?
It all started 17 years ago..., no, it was 22 years ago!
In the 2000 millennium, a young man named Kim Jian in South Korea created the game company SEED9. As a young programmer who loves music and games, he even created BGM for the love game CUT after he founded the company.
Generally speaking, a game developer with a skill and rich resources is often missing a small idea.
President Kim happened to have this idea: "I like and am good at music games, and the current trend is racing games." So if I combine music games with racing games, can I create a cool and explosive rhythm game? ”
It turns out that the idea is really great. With the president's own long-term gaming experience and musical aesthetic, the game, which was eventually called "R2Beat", became a hit as soon as it was launched.
As a game that is loved by post-80s and post-90s players, it is not only excellent music, but also a very good social system, and you can hardly find a more popular couple game on the market.
To use a phrase from Korean online media, that is:
"It's a masterpiece of an era that dominated an era in rhythm games."
For this masterpiece, President Kim made one of the possible wisest decisions of his career as president of a game company – he is in China!
And it is handed over to Tencent agent!
No blowing, no black, when "QQ Sound" was taken down by Tencent, it was a proper pro-son treatment. To publicize and publicize, to have funds and funds, the most ruthless operation of Tencent's strategy has almost been handed over to it.
What, you ask me how fierce?
With the linkage of big brands, "QQ Sound Speed" has not fallen, that is a variety of real IP and goods out of the circle.
And these linkages are not simply out of a skin to finish the kind, many linkages have their own exclusive maps and special effects, yogurt supergirl, Semir, KFC, etc., and even the map of yogurt will turn all the stars in the song into yogurt, and the development force can be said to be full.
If commercial linkage is something that Tencent must play with capital, then localization has to be served.
You know, Tencent's agent "QQ Sound Speed" was in 2006, and in 2006, do you know what the concept is? What a golden age in the Chinese music scene!
What does this mean for a music game?
Jay Chou - "Half Orc", "Double Knuckle Stick", "The Death of The War"; Jolin Tao Zhe - "Today I Want to Marry You"; Jolin Tsai - "Love 36 Plans"; Chen Huilin - "Better to Dance"; Pan Weibai - "Have to Love"; Zhang Shaohan - "Like You Don't Make Sense"
Casually, it is the golden song of the times engraved in the DNA, and "QQ Sound", it is luxurious enough to take away almost all the pop songs on the market. This face, not to mention the music players of the year, the current music players have not seen much.
What's more, as the top card of Tencent's family that year, "QQ Sound" is even a pure competitive music game!
No matter what level you are, how much you charge. The impact is all appearance, and there is only one thing that can determine victory or defeat - strength. The channels of the four difficulty levels, as well as the tests to pass to enter the corresponding levels, cleverly divide hardcore players and casual players into different communities, so that everyone can have completely different happy memories in the same world.
And such an excellent community can naturally cultivate an e-sports industry other than games. In fact, "QQ Sonic" has already appeared on the WCG competition stage that year and has become a serious e-sports project.
You may not believe it, this game is in the e-sports competition, The Chinese players even played by the Korean team. Being able to participate in a China-South Korea Championship and let Korean players see the level of the Greater China Music Tour is almost the dream of every sun driver's license veteran driver.
It's just a pity that things are not people...
So, hardcore competitive players can hone their skills on channels that match their preferences, but what about casual players?
The answer is – social.
The social model of "QQ Sonic" is in line with the times, just like the "Audition" next door, family, horn, non-mainstream, married husband and wife, family war, scolding, and even offline about a lot, and even the player's own organization of the "family exam" and other rules, it can be said that in line with the times to do a lot of water.
Well? You just mentioned getting married, right?
In fact, Tencent is not so bold, and the marriage of "QQ Sound" is clearly called "playmate".
But everyone knows how exciting such a system is for teenagers and girls on the Internet. Social games cannot be without marriage, just as the West cannot be without Jerusalem.
But only if you get married, it's a bit boring. After all, you can't just enter the game and just go crazy:
"Take a look! I have a ring! Next to this is my wife! ”
It's a bit of a lowB.
But the game has a genius-like setting – emotional action commands.
Although no tutorial introduces this function, the old players are familiar with these mysterious little commands, as long as they enter in the chat window, they can make specific character actions.
These social elements underpin the dress-up system that is the source of revenue for the game, these localized fashion systems, and the community voting system, allowing everyone to choose the skins to be made into the game.
Pure, social, esports, sucking gold. "QQ Sonic" seems to have no shortcomings, so why does such a game end up weakening?
The answer is – the developer is screwed!
Regarding the president of SEED9, Kim, we have to look at it dialectically on two sides, because he is really a gamer.
As a veteran player who would crouch in the corner of the dark arcade hall and explode all the records of the arcade hall for 50 won, President Kim is undoubtedly a big fan of Capcom, and now he has the opportunity to develop the online game version of "Demon Village"!
This kind of sourness, like chasing the biggest sister in childhood, can't refuse at all?
But it was also one of the possible most failed decisions of his career as president of a game company.
Because of Demon Village OL, it died completely.
In President Kim's view, China is the land of Canaanite for online games, where milk and honey flow through the internet, and it is the promised land of Korean game producers.
As long as it is a Korean online game, after handing over to Chinese operators, it will inevitably become the strongest money-making machine, he only needs to take the dividends given by Chinese partners on the road of the producer and chase his dreams all the way, and the operation of this kind of thing does not matter at all!
Then, "Demon Village OL" was sent.
South Korea's local servers, which have been operating for less than two years, announced that they were suspended, and shanda's national service did not last long.
SEED9, which put all its energy into "Demon Village OL", threw itself into the arms of the Korean online game giant Netshi Games as early as 10 years, became the netstone monster branch, and completely became the online game development group under the netshi game after the defeat of the magic village.
Around 2014, R2Beat's national services were suspended one after another, and there has been no R2Beat since then, only "QQ Sound" still stands on this Internet.
In this era when information about SEED9 is difficult to find, QQ Sonic has become the last banner of this game, but this is only a lingering. After a long period of lack of development group updates, it gradually fell into the second-rate, and finally announced the closure of the national service in 2018, leaving a year for players to say goodbye.
I have to say that Tencent's treatment of "QQ Sound" is really unable to find a second one with a lantern. Needless to say, even Ma Huateng personally went to the battlefield to perform a full line of performances for the players, and this kind of row of noodles really belongs to people for no reason.
But more subtlely, as a social network game operated by Tencent for 12 years, QQ Sound has hardly made any big rhythm and news, even after losing resources and heat later, there is not much contradiction caused by squeezing the last drop of blood of players. Between the players and the operators of this game, it cannot be said that there is no peace and quiet, but only that they are respectful and respectful.
Wait a minute?!
Aren't you talking about the game coming back on Steam after two years? How did you tell me how he died two years ago?
Remember who bought SEED9? Netstone game!
As the leader of South Korea's current mobile game industry, Netstone has the acquisition ability comparable to Activision in that year, whether it is SpinX or NCSOFT, the IP under the hand can scare people to death.
What about SD Gundam OL, Age of Discovery OL, Marvel Future Wars, Heaven 2 Revolution, Sword Spirit Revolution.
It can be said that those who can play bloodsucking by hand and can continue to operate blood-sucking IP, there is no one in the whole of Korea who knows more about how to industrially squeeze dry than them.
Why would such a company put its games on STEAM? Is it your own publisher that is not fragrant? Or do you want to do charity for STEAM?
The answer is that they don't think this IP can squeeze out any oil and water at all.
R2Beat was simply thrown to a Chinese STEAM publisher focused on getting a little bit of money overseas, trying to pick up another wave of embers left over from two years ago.
The agency rights obtained from South Korea are nothing more than the wreckage left by SEED9, neither the memories of the activities nor the outrageously luxurious Chinese library of the year.
A wave of closed tests, it fell to mixed reviews.
Two years ago, when QQ Sonic was turned off, players gathered in the chat room, waiting for the last second to be kicked out of the server, witnessing the world completely dead.
At that time, they must not have thought of it. In just two years, the dead game will crawl out of the grave, become a crippled zombie, and begin to tempt them to come to its side.