On April 20, in the enterprise warehouse of Nansha Comprehensive Free Trade Zone, thousands of pieces of export cross-border e-commerce clothing returned due to size selection and purchase mismatch and other reasons were re-tallyed online, and after the cross-border e-commerce platform was re-purchased by overseas consumers in different regions, these export returned goods and newly sold goods were "co-packaged" and sent to Guangzhou Baiyun Airport together, and then shipped to many countries in North America, Europe, the Middle East and other regions.
On the morning of April 21, the special conference on the innovation achievements of the Guangzhou Nansha New Area Area of the China (Guangdong) Pilot Free Trade Zone was held in Nansha "Chuangxiang Bay", and the major institutional innovation achievements of the Nansha Pilot Free Trade Zone in 2021-2022 were released on the spot, and the "cross-border e-commerce export return 'one-stop' supervision service model" innovatively launched by Guangzhou Customs in the Nansha Pilot Free Trade Zone was successfully selected.
The picture shows the Nansha Customs officers affiliated to Guangzhou Customs supervising the warehouse of the cross-border e-commerce export return center in the Nansha Pilot Free Trade Zone
Cross-border purchases are "difficult to return" that plague consumers and businesses
With the strong rise of "Made in China" and the rapid development of cross-border e-commerce, the online order consumption mode of domestic trend clothing, clothing and bags and other "fast fashion" retail goods is widely favored by overseas consumers, due to the certain return rate of fast-selling products, the problem of cross-border purchase "return difficulty" has once become a problem that plagues consumers and cross-border export enterprises.
"Previously, in order to meet the return needs of consumers, we needed to set up overseas return warehouses in Hong Kong, the Middle East, Europe, the Americas and other places to pay for high labor, warehouse rent, management costs, and decentralized disposal often caused logistics lag." Ma Jifang, general manager of Guangzhou Pincheng Logistics Co., Ltd., introduced that under the new model of customs supervision services, cross-border e-commerce enterprises can "co-package" cross-border e-commerce export parcels and return parcels according to actual orders, saving a lot of logistics costs and warehousing and management costs set up overseas every year.
"On the basis of the innovative system of 'classification and supervision of warehoused goods by state', customs has further deepened the reform of regulatory measures in comprehensive bonded areas, integrated bonded logistics and e-commerce logistics, and supported enterprises to store export returned goods mainly from overseas as bonded goods in the zone." At the same time, domestically manufactured export goods are allowed to enter the zone and bonded goods are stored in the same warehouse in the zone. Liu Qi, deputy head of the cross-border e-commerce supervision section of Nansha Customs, introduced, "In this way, when enterprises ship according to consumer orders, they can combine bonded goods and domestic general goods in the same consumer order and carry out the same container distribution." ”
Last year, more than 20 million packages were exported
In order to solve the problems of cross-border e-commerce goods "can go out" and "cannot be returned" and "returned" but "cannot be sold", Guangzhou Customs has promoted the innovation of the customs supervision system in the pilot free trade zone, studied and created a "one-stop" supervision service model for cross-border e-commerce export returns, allowing enterprises to return export e-commerce returned goods that meet the secondary sales conditions overseas to the Nansha Comprehensive Bonded Zone, and completed the business of unpacking, sorting, shelf, storage, and re-export in one stop in the warehouse of the comprehensive insurance area, so as to solve the difficulties and pain points of cross-border e-commerce export returns. In 2021, Guangzhou Customs carried out cross-border e-commerce export return projects to declare the value of first-line returns of goods exceeding 200 million US dollars, and the "co-package" re-export parcels exceeded 20 million.
This innovative system of the pilot free trade zone has effectively solved the problem of high storage costs in different places and high labor for multiple packaging and distribution of enterprises in the past, and at the same time realizes "buying the world and selling the world", so that cross-border e-commerce export commodities can "go out, return to the back" and "go out again", the logistics turnover efficiency is further improved, and the comprehensive operating costs of enterprises are further reduced. At present, a number of cross-border e-commerce enterprises have settled in the Nansha Pilot Free Trade Zone, and a global return distribution and resale center has been established in the Nansha Comprehensive Free Trade Zone in the Pilot Free Trade Zone. It is estimated that the relevant enterprises under this model can save 50 million yuan in comprehensive logistics costs and labor costs per year.
The picture shows the Nansha Customs officers affiliated to Guangzhou Customs supervising the warehouse of the cross-border e-commerce export return center in the Nansha Pilot Free Trade Zone
In order to further give full play to the advantages of Nansha's cross-border e-commerce hub seaport and smooth export return channels, Guangzhou Customs has further promoted the reform of cross-border e-commerce B2B exports and B2C retail exports to connect with local industries, and strongly supported the development of the international trade model of "platform service + online trade + offline logistics". Vigorously support the construction of the Guangdong-Hong Kong-Macao Greater Bay Area Airport Sharing International Cargo Center, realize that cross-border e-commerce goods can be directly transported to Guangzhou Baiyun Airport for "boarding" procedures after the completion of relevant procedures in the Nansha Comprehensive Insurance Zone, effectively connecting the two major hubs of Nansha Seaport and Baiyun Airport Airport.
According to statistics, in the first quarter of 2022, the number of tickets declared by the first-line return into the nansha cross-border e-commerce export return project exceeded 1,200 votes, the return value exceeded 30 million US dollars, and the "combined package" re-export parcel was nearly 9 million.
Text/Guangzhou Daily, New Flower City Reporter: Lin Lin Correspondent: Guan Yue
Photo / Guangzhou Daily, Xinhuacheng Reporter: Liao Xueming Correspondent: Guan Yue
Guangzhou Daily New Flower City Editor: Long Chengliu