A 50-year-old Taiwanese artist, overnight, became a tens of millions of big Internet celebrities all over the Internet, every day there are thousands of "Liu Qihong girls" and "Liu Genghong boys" with him to dance with him, even the small editor of the People's Daily also joined in, they even online waiting for this 50-year-old Taiwanese uncle online batch homework! This is simply not one of the craziest interactive events on TikTok in 2022!
However, with so many people as fitness bloggers, why did Liu Genghong suddenly become popular?
There are many reasons why Liu Lihong can become popular overnight, the most important of which is his love and professionalism for fitness. With more than 30 years of fitness experience, he was able to share his fitness experience in the live broadcast while helping girls burn fat effectively.
First, grounded in the air
There's a passage circulating on the Internet: Of course, I know that it's easier to be liked when I lose weight, but the way you like it makes me hungry.
The matter of weight loss, everyone understands that the most critical thing is nothing more than to control the mouth and open the legs. However, compared to boring exercises, there are really very few people who can stick to it, just like keep is eventually defeated by the inertia of users.
In the process of Liu Genghong's fitness live broadcast, with his wife Wang Wanfei training together, Liu Qihong will show the image of a fitness coach who is "full of vitality but broken thoughts", and his wife who often "paddles" behind him is a passerby image who is "forced to open business". Such a person also hit the true inner thoughts of many girls who want to lose weight but are reluctant to stick to training.
Such an image, compared to the same, by trying to create a professional compared to other fitness bloggers, on the contrary, more topical, and then everyone found that, you see, it turned out that I was not the only one, found common ground, and narrowed the relationship between users and Liu Genghong. It also attracts users to share, thus forming a social topic.
Second, it is still professional
Of course, in addition to the cordial fitness live broadcast environment and the accurate amplification of the user's inner contradictions, Liu Qihong's professionalism in the 90-minute "sweating and burning fat" process is not inferior to any professional coach. He would constantly explain the essentials of each movement, then prompt the standardization of the movement, and break down the parts of each movement trained. At the same time of entertainment, it provides users with professional guidance.
Before becoming a phenomenon-level blogger of fitness live broadcasting, singer Liu Ruihong has been insisting on fitness for more than 30 years. Since the beginning of fitness, Liu Has helped many people to shape a more toned body. In the past, he helped more celebrities with fitness needs, but now, with the influence of live broadcasting, he has helped more ordinary people who want to lose weight.
Third, the platform dividend
I have to say that in the next 1-2 years, douyin is still an unshakable traffic position in China, excellent content, under the blessing of the algorithm, will still get huge returns, at the same time, how to find the user's pain points, amplify, and produce high-quality content, dissemination, is a problem that every traffic practitioner should keep thinking about.
Fourth, persistence
Any success is inseparable from luck, and before luck comes, all you can do is persistence. According to Liu Genghong's early content, it can be found that the interaction and viewing volume of his account fans are not so outstanding, but he constantly updates the content, tries new topics and styles, and in his own insistence, finally in the recent, one day became popular, and the fans are also in just a few days, the figure I 30 million, the number of views is more than 100 million. The result of all this lies in persistence and innovation.
To sum up, when the traffic changes from the incremental market to the stock market, and everyone is competing for the distribution of existing traffic, the content becomes the only carrier that can break through the bottleneck, so that individuals or brands can get more attention in the promotion, no longer depending on who has more money (of course, how much money is willing to smash, it is not impossible), and the grassroots can also get the attention of users through excellent content, so as to achieve life counterattack.