L'Occitane, a natural plant brand originating from Provence in Southern France, has always adhered to the "take nature, give back to nature", and adhered to the brand promise of "reducing waste of resources", and used practical actions to create a harmonious coexistence with nature with consumers. April 22, 2022 is the 53rd World Earth Day, and L'Occitane calls on everyone to practice green consumption and green life from every action in daily life, and join the ranks of protecting the earth's ecology.
Empty bottle recycling program
L'Occitane's "Empty Bottle Recycling Program" has been in action, and this year L'Occitane has been fully implemented in 233 stores across the country, consumers can take the used empty bottles directly to the counter for recycling, collect life drops, let green consumption continue to circulate, and do their part to protect the environment.
Refill instead of formal wear
Regarding the empty bottles that are used up, L'Occitane also provides you with another new idea to reduce plastics - replacing formal clothes with supplements and "refilling cups" for the favorite love supplies. As early as 2008, L'Occitane began to launch environmentally friendly supplements of its products, and many star products of the body and hair series have opened a "refill service", such as sweet almond firming bath oil, verbena shower gel, scalp balance shampoo and conditioner. The amount of plastic used in each eco-friendly refill can be reduced by about 90% compared with formal products, which truly implements the environmental protection action of reducing plastics.
Product refills also provide convenience for home and travel, which can cleverly save storage space when hoarding goods, and when traveling, packaging is more conducive to carrying. Whether it is pouring the refill into the formal outfit or using it directly, the operation is very simple and convenient, and by gently unscrewing the knob, you can "refill" the natural beauty you love again. So far, L'Occitane has reduced the use of plastics by more than 200 tons per year through "Advocating Refills" and plans to launch more refill products in the future, continuing to call on consumers to practice an environmentally sustainable lifestyle together with small and small actions while retaining their favorites.
Classic packaging environmental protection upgrade
In addition to calling on consumers to join the ranks of environmental protection, L'Occitane is also constantly exploring new forces for environmental protection on top of the classics. In March this year, the product packaging of the star item, the classic shea butter hand cream, was renewed and upgraded, and two major environmental protection concepts were launched. The original aluminum tube body was upgraded to 95% recyclable aluminum and recyclable bottle body, and the outer packaging carton was also changed to sustainable forest environmental protection paper, further saving resources and committing to converting consumption into recycling.
"We are the cultivators of nature", L'Occitane respects nature and actively returns nature's gifts, hoping and looking forward to connecting more people, just because of the belief that any action can make the world change, no matter how big or small. Every green move can connect you and me to contribute to the earth's environment and ecology together, and every day of green persistence will be L'Occitane and your exclusive Earth Day.