Since entering the intelligent era, many hot smart electronic products have been born on the market, including TWS headphones, smart glasses, smart watches, VR/AR, wireless microphones, K Gebao, projectors, new energy vehicle audio, smart speakers, etc. Some of these smart electronic products have ushered in a market explosion, and the residual heat is still there, and others are in the stage of slow growth, in 2022, which product categories will break out? Let's do a small survey today to see what partners expect from the market in these product categories
Let's take a closer look at the market for these product categories, click on the subheading to view the detailed article~
In 2018, the global sales volume of TWS headphones was: 0.46 billion units;
In 2019, the global sales volume of TWS headphones was: 0.9 billion units;
In 2020, the global sales volume of TWS headphones was: 233 million units;
In 2021, the global sales volume of TWS headphones is: 310 million units.
In 2022, the global TWS headphone sales volume is: ?
The three TWS headset market growth factors are:
The replacement tide of the first users of TWS headphones has arrived;
TWS headsets are blessed with new technologies and new features to meet the needs of new use scenarios, such as heart rate monitoring;
TWS headphone brands are rich and fiercely competitive, and the market share between each other changes, leaving opportunities for new brands;
From 2018, TWS headphone products into the consumer vision began, after 4 years of market development and product iteration, in 2022 will usher in the first few years of the user's replacement upgrade climax; at the same time, TWS headphones in technology and application of continuous evolution and change, TWS headphones from the very beginning can only listen, has developed into a high-quality audio experience and quality wearing feeling, in 2022 TWS headphones will also usher in technical upgrades and changes, such as increasing the heart rate monitoring function, This function will give TWS headphones more use scenarios and use functions, bringing consumers more experience; in addition to the above two points, TWS headphones are becoming more and more abundant in brands and products, and consumers' choices of brands and products are becoming more and more diverse, followed by more TWS headphone brands to gain more consumers' favor.
Smart glasses
The current smart glasses market is mainly through the combination of smart audio and the form of glasses, so that it has both functions, which can be used for fashion decoration and have an open audio experience. But this is only the beginning of the manufacturers in the direction of smart glasses, with the continuous development of technology, smart glasses will gradually link with vision, to achieve the function of AR augmented reality, to provide richer applications.
Although smart audio glasses are only the beginning of smart glasses, many manufacturers have begun to lay out the market so that they can occupy a favorable position in the future smart glasses competition. Among them, Huawei, BOSE, Amazon, Shaoyin and other brands have launched iterative products, and brands such as Leibai and Razer have also launched their first smart glasses products; while Apple, Facebook, OPPO and other brands have also set up smart glasses projects and directly promoted the development of AR smart glasses.
What will happen to the smart glasses market in 2022? We are very much looking forward to it!
In 2018, global smart watch shipments were: 75.3 million pieces;
In 2019, global smart watch shipments were: 92.4 million units;
In 2020, global smart watch shipments were: 91.4 million pieces;
In 2021, global smartwatch shipments were: 127.5 million units.
In 2022, the global smartwatch shipments will be: ?
In 2013, the world's first smart watch GEAK Watch came out, and almost at the same time, apple, Google, Samsung and other technology giants entered the smart watch market. In just a few years, the shipment volume of smart watches has been increasing, and by 2018, the global shipment of smart watches was 75.3 million pieces; in 2021, the global smart watch shipments exceeded 100 million, reaching 127.5 million pieces, an increase of 28.31% year-on-year.
Global VR Shipments:
In 2016, global VR shipments were: 1.8 million units;
In 2017, global VR shipments were: 3.75 million units;
In 2018, global VR shipments were: 3.5 million units;
In 2019, global VR shipments were: 3.9 million units;
In 2020, global VR shipments were: 6.4 million units;
In 2021, global VR shipments will be 11.1 million units.
In 2022, the global VR shipments will be: ?
Global AR Shipments:
In 2016, global AR shipments were: 200,000 units;
In 2017, global AR shipments were: 450,000 units;
In 2018, global AR shipments were: 260,000 units;
In 2019, global AR shipments were: 300,000 units;
In 2020, global AR shipments will be: 400,000 units;
In 2021, global AR shipments will be 570,000 units.
In 2022, the global AR shipments will be: ?
According to the statistics of global authoritative data agencies, the global VR/AR market size will be about 90 billion yuan in 2020, of which the VR market size is 62 billion yuan and the AR market size is 28 billion yuan. The Chinese Academy of Information and Communications Technology predicts that the global virtual (augmented) reality industry will grow at an average annual rate of about 54% in 2020-2024, of which VR will grow by about 45% and AR will grow by about 66%, and the market size of the two will be close to 240 billion yuan in 2024.
Wireless microphone
With the rise of self-media and the development of short video, live broadcast and other industries, the demand for microphones in the market is getting higher and higher, and the wireless microphone market has been rapidly expanded, even CCTV hosts are using it.
When the use of wireless microphones is more and more, and the products are becoming more and more convenient, what will happen to the market in the future? We are very much looking forward to it!
Why is K Gebao on fire?
1. Technical support
K Gebao is mainly composed of three parts: microphone, audio processor and speaker, which are responsible for radio, audio processing and audio output, the most important part of which is the audio processing chip. The solution of the scream problem has become the main factor that K Gebao can become a qualified product on the market, and then reach the hands of consumers to become the current hot audio products.
2. Multi-scenario application, convenient use experience
K Gebao in the appearance of the form of the integration of microphones, speakers, tape recorders, amplifiers and many other functions, can achieve singing, playing music, radio, recording and amplification and many other functions, a device whether at home or out to play has a number of application scenarios, enhance the willingness of consumers to buy.
Compared with traditional K song equipment, K Gebao avoids the problem of combining and adjusting multiple devices, and all functions are integrated into the fuselage, and various functions can be opened through the function buttons, and the elderly and children can easily use them. K Gebao built-in battery and wireless Bluetooth technology application, so that it avoids the shackles of the wire, coupled with the small size, very easy to go out to carry, can really do anytime and anywhere want to sing.
3, singing is the best tool to vent emotions
The popularity of K Gebao is greatly related to the current fast-paced working life state, and people's demand for entertainment life is greatly linked. At the end of the busy work, from the noisy world back to their own nest, how to release the mood and stress of the day, different little partners will have different choices.
Howling is the most primitive way for human beings to vent their emotions, entering civilized society, this way is replaced by singing, and they can express their emotions such as anger, anger, joy, and excitement through different styles of music, so as to relax their mood and relieve stress. The rapid development of the Internet has made people an excellent "surfer". Coupled with the rise of various music, singing platforms, as well as short videos, live broadcasts and other new communication methods, singing has changed from enjoying one's own "beautiful singing voice" offline to the online era of national K songs.
Driven by a variety of factors, how is the market of K Gebao in 2022?
In 2017, China's projector shipments were: 3.16 million units;
In 2018, China's projector shipments were: 4.35 million units;
In 2019, China's projector shipments were: 4.62 million units;
In 2020, China's projector shipments were: 4.17 million units;
In 2021, China's projector shipments were: 4.7 million units;
In 2022, China's projector shipments will be: ?
The growth of the projector market in the future mainly includes three major factors: consumption upgrade demand, decoration and matching demand, and multi-scene demand.
The demand for consumption upgrading is manifested as the demand for the quality of life and the style of life of contemporary young people, and the projector, as a symbol of quality of life and style of life, will be more likely to be favored by young people. The projector's large screen, portable, cost-effective, multi-scene playback, etc. also meet the needs of young people for a rich and convenient life.
In terms of decoration and matching needs, it is mainly manifested in the decoration of new houses, the selection of rental home appliances, etc., and consumer projectors can meet the leisure and entertainment of singles or families after work.
In terms of multi-scene demand factors, it includes multi-scenario applications such as traditional home leisure and entertainment movie viewing, outdoor camping movie viewing, intelligent cockpit viewing of smart cars, and live viewing of conferences.
In addition, the projector can break the limitations of traditional large-screen TVs and further broaden the screen, so there is a demand for TV replacement upgrades.
The automotive industry has a huge market, car audio has always been a must for many audio manufacturers, and with the vigorous development of new energy vehicles, car audio brands will have greater market development space, bringing opportunities for emerging car audio brands.
At present, the car audio brands on the market are very rich, but the high-end market is mostly occupied by the old audio companies in Europe, North America and Japan that started earlier. Many domestic car audio brands occupy the low-end car market, but when they are used, they are mostly covered by the car's own brand, "not worthy of leaving a name", which affects the brand awareness.
Judging from the sales data of new energy vehicles over the years, the data of new energy vehicle audio also showed a rapid growth trend. In 2022, what will happen to the new energy vehicle audio market? We are very much looking forward to it!
Smart speakers
In 2017, China's smart speaker shipments were: 1.76 million units;
In 2018, China's smart speaker shipments were: 16.25 million units;
In 2019, China's smart speaker shipments were: 36.822 million units;
In the first half of 2020, China's smart speaker shipments were: 19.09 million units;
In the first half of 2021, China's smart speaker shipments were: 19.16 million units.
In 2022, China's smart speaker shipments are: ?
Looking back at the development process of the smart speaker industry in recent years, the early products have been sought after by consumers once they have been listed, and the novel voice interaction, as well as the control function of home appliances, etc., have attracted the attention of consumers, and the scale of 2018 has increased by more than 800% year-on-year; the huge market potential has also attracted the attention of many domestic giant enterprises and start-up enterprises.
However, from the data point of view, the growth of China's smart speaker market in 2019-2021 is not large, and how will the smart speakers in the Chinese market perform in 2022? We'll see!
I love audio network summaries
TWS headphones, smart glasses, smart watches, VR/AR, wireless microphones, K Gebao, projectors, new energy vehicle audio, smart speakers, etc. are the most popular product categories in the current smart electronic products market, these product categories have formed a large market size, and the market will continue to expand.
At this stage, the largest market size is the TWS headset market, with global shipments reaching 310 million units in 2021; followed by smart watches, with global shipments of 127.5 million units in 2021; the VR/AR market exceeding 10 million shipments in 2021; and market shipments in other product categories are also growing rapidly. Which product will continue to be popular in 2022? Which product are partners looking forward to? Welcome to leave a message or participate in our voting~