As one of the three major domestic luxury car brands "BBA", BMW Automobile has recently made a series of big moves. A few days ago, BMW also launched its flagship luxury car - a new generation of BMW 7 Series. As we all know, the BMW 7 Series can be said to be one of the iconic models of luxury cars, and all kinds of business leaders and successful people are fond of this car. However, the new generation of BMW 7 series this time has been complained by the majority of netizens, netizens generally believe that the new generation of BMW 7 series design is not as good as the previous generations of BMW 7 series. The oversized double kidney grille and the split headlight design on both sides are even more confusing.
With the launch of the new generation of BMW 7 Series, bmw i7, the pure electric product of BMW Group, is also the world premiere. Compared with the new generation of the 7 Series, the BMW i7, as the flagship model of the pure electric layout of the BMW Group, is also setting off a lot of waves. The new BMW 7 Series and BMW i7 debuted in Beijing worldwide, and the BMW i7 is also the fifth pure electric product brought by bmw group to China.
In terms of appearance, the BMW i7 is exactly the same as the BMW 7 Series design concept that has been complained about, and the "squinting eye" shaped headlights and the oversized double kidney grille have been called out by many netizens: hot eyes! However, the appearance of this kind of thing is still a benevolent person, I think the new BMW 7 Series styling is still full of technology. The new styling design has also changed the previous aesthetic fatigue, I believe there are many people who share my opinion!
The new BMW 7 Series and BMW i7, the biggest highlight is its interior. The interior of the BMW 7 Series directly overturned the previous BMW interior design and adopted a new interior design. In the middle of the first row and the second row, a 31-inch 32:9 ultra-wide ratio 8K giant screen cinema is installed on the roof, which is difficult to find a second example for major car brands around the world. In addition, the new car also features an internal noise reduction treatment, so imagine what it's like to sit in the oversized seats in the back seat and look at the big screen of the ultra-wide screen. To be honest, consumers who can afford to buy the BMW 7 Series and BMW i7 basically do not need to drive their own vehicles, and this configuration is also a very thoughtful consideration for consumers.
In terms of power, the BMW i7 is equipped with the power system of the iX M60, and its maximum horsepower can exceed 600ps. The comprehensive cruising range of WLTP can reach about 600 kilometers. The new car will also support L3 level assisted driving, which is very luxurious. For this class of car, this power is also completely sufficient, and the cruising range of 600 kilometers can meet the needs of most consumers.
It is reported that this year, the BMW Group will launch 26 new products in the Chinese market, and the pace of transformation to electrification is also accelerating. Let's wait and see the new products of the BMW family!